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It is also a "Six Day" Children's Day, and children's toys have once again become a hot spot of concern. Compared with twenty or thirty years ago, the current children's toy market has undergone tremendous changes. With the increasing diversification and novelization of children's toys, the health and safety risks of children's toy products have also followed. The mandatory certification of toy products implemented on June 1, 2007 has largely solved this problem. Some experts predict that the implementation of this compulsory certification will even lead to the transformation of children's toys from Chinese manufacturing to Chinese creation.
3C threshold for the toy market
Ms. Zhao, who lives in Chaoyang District, Beijing, is the mother of a 5-year-old child. She is watching the June 1st International Children's Day, and Ms. Zhao is worried about what her gift is for her son. She had intended to send her son a toy as she did last year, but the report on the low quality of children's toys in the media made her doubt. Later, a report in the media made her take a reassurance: from June 1, 2007, the toy products on the market will implement compulsory product certification (referred to as 3C certification).
Recently, the General Administration of Quality Supervision, Inspection and Quarantine issued a message on its official website saying: According to the "Product Quality Law of the People's Republic of China", "Standardization Law of the People's Republic of China", "Import and Export Commodity Inspection Law of the People's Republic of China" The Regulations and the Regulations on the Administration of Compulsory Product Certification have now decided to implement compulsory product certification for some toy products.
According to the regulations, from March 1, 2006, the state implements 3C certification for six categories of children's health and safety products such as baby carriages, electric toys, plastic toys, catapult toys, dolls and metal toys. Since June 1, 2007, all toy products listed in the compulsory product certification catalogue may not be ex-factory, sold, imported or otherwise operated without a compulsory product certification certificate and without the China Compulsory Certification Mark. Used in activities.
The insiders pointed out that the inclusion of these toys in the scope of compulsory certification is mainly due to the fact that the safety hazards of these products may pose a threat to children's health and safety. In the past, there have been cases of children's toys hurting children. The introduction of compulsory certification is a great joy. At present, the implementation of the toy 3C certification system will protect the quality products of those strong enterprises and promote the development of enterprises. For those companies that are not good at their strength and rely on cutting corners and counterfeiting to gain profits, they will face the problem of how to survive.
The so-called 3C refers to the "Product Catalogue of Compulsory Product Certification of the People's Republic of China" promulgated by the State for compulsory product certification, determines the uniform application of national standards, technical rules and implementation procedures, and formulates and publishes uniform signs and regulations. Charges. “China Compulsory Certificationâ€, the English abbreviation is “CCC†(referred to as “3Câ€). 3C is a national compulsory product certification mark. It is an internationally accepted product conformity assessment system designed to protect consumers' health and safety, protect the environment and public safety. At present, China has implemented a mandatory product certification system for 23 categories and 162 products.
Experts said that the implementation of 3C certification of toy products may have a certain impact on the production and sales of some enterprises in the short term. But at the same time, it is also an opportunity. If enterprises can strictly control the certification requirements and strengthen management, they will improve the quality and grade of China's toy products as a whole, foster and support domestic brands, and promote industrial upgrading and product export growth. Important role.
The inevitable choice to get out of the low quality
World toys look at China. After years of development, China has become a veritable toy production and exporting country. According to the statistics of China Toy Industry Association, the annual output value of China's toy industry is more than 100 billion yuan, with more than 8,000 production enterprises, more than 30,000 products, and more than 3 million employees. At the same time, China is also the world's largest toy exporter, and its toys are sold in more than 100 countries and regions. More than 70% of the world's toys are from China, and the main export markets for toy products are the United States and the European Union. E.g,
Chinese toys account for 65% of imported toys in the United States, 80% of Australia, and 40% of Italy.
Although Chinese-made toys account for a large share of the European and American markets, they mainly rely on low-cost advantages. In terms of toy safety and quality, there is a widespread phenomenon that toy products are of low quality and low safety standards. “Big but not strong is the current status of the development of the Chinese toy industry,†said the former Secretary-General of the China Toy Association, Qi Hongling.
There are many reasons for restricting the development of China's toy industry. It comes down to three major problems: low quality, low safety standards, backward technology, and lack of national independent brands. The results of the spot checks recently announced by the National Quality Inspection Department indicate that although the quality level of China's toy products is constantly improving, the quality of toys is mixed, and cases of children suffering from inferior toys have also occurred from time to time. As the export threshold has been continuously raised, the growth of China's toy exports has shown a gradual slowdown in recent years.
Faced with the internal and external problems of the toy industry, relevant departments and industry organizations in China are taking a series of positive measures to strengthen the inspection and supervision of export toys to improve the quality and safety of exported toys.
The National Toy Safety Technical Specification, which was officially implemented on October 1, 2004, is the first mandatory standard issued in the form of technical regulations. The standard technical indicators are in line with international standards, and the old standards are greatly improved, and they are more systematic, scientific, advanced, strict, and more operational. The release and implementation of this standard will promote the further improvement of safety and quality of China's toy products, and will be closer to the requirements of international advanced standards. The compulsory certification of children's toys implemented on June 1 this year reflects the concept of people-oriented certification.
Faced with the 3C certification threshold test and rising production costs, industry insiders generally believe that domestic toy companies should actively carry out structural adjustments, face pressure to accelerate innovation, actively adopt advanced technology and management methods at home and abroad, and focus on quality and efficiency development. At the same time, we must continuously improve our independent innovation capabilities, improve production processes, develop safe and environmentally-friendly high-tech alternative products, and rely on industrial upgrading to cross the current various thresholds.
Quality supervisors are telling kindergarten teachers about the use of toys.
Have a long way to go with international standards
What makes the toy industry feel pressure is that China's toy industry is not only facing the test of 3C certification threshold, but some export enterprises also need to deal with the ever-changing technical barriers of Europe and the United States.
In recent years, many countries have put forward many new standards and new requirements for toy safety, in addition to the original EN50088 electric toy testing standard, EN71 safety standard, ASTM F963 safety standard, and ISO8124 issued by the International Organization for Standardization in April 2002. In addition to safety standards, some developed countries have also proposed requirements for electromagnetic compatibility testing of toys. The SA8000 standard (social ethical standards) and factory safety production have become the main technical barriers to the world toy trade.
China's toy export market is mainly concentrated in the United States and the European Union. The European and American regions have continuously raised environmental protection and safety standards, which has greatly increased the threshold for toy exports. On January 16, the EU's new regulations restricting the use of phthalates in toy products were officially implemented, which turned the interim regulations imposed since 1999 into formal regulations. This regulation restricts the use of six ingredients including phthalates in children's toys, and the content must not exceed 1%, otherwise it will not be sold on the EU market. Since there is no clear regulation on the phthalate content in products in China, this material is commonly used in China's plastic toy products. And because the use of substitutes will increase the cost by more than four times, the regulation will directly affect China's toy exports.
In addition, Russia has issued a series of measures to restrict the import of Chinese toys, and Mexico has also announced that it will continue to impose anti-dumping duties on Chinese toys. As a labor-intensive industry, the production cost of toys is mainly concentrated in the procurement of raw materials and labor wages. Since last year, the appreciation of the renminbi has exceeded 6%, and the cost of raw materials and labor has risen sharply, which has made the profit margin of toys more and more At the same time, Vietnam and India are also occupying the international traditional toy field. Therefore, in the face of the pressure on domestic enterprises to increase the export cost of toys, some toy enterprises with weak development ability of filial piety products and weak technical barriers across foreign countries cannot only be technically up to standard and the profit margin is too small. Excluded from the international market.
What is more serious is that the export of toys as long as they are blocked in a certain member state of the European Union means that the loss of toy consumption alarms in the EU and Europe and the United States will also affect China's toy exports. Since last year, developed countries in Europe and the United States have frequently issued consumer warnings for toys exported from China. In mid-December 2006, the US Consumer Product Safety Commission issued a consumer warning for six kinds of toys originating in China, such as BRIO Baby Rattle, Lobby Christmas Lantern, and HolidayTime Filled Christmas Dog. It is believed that these toys have safety problems such as easy to fall off parts, easy to cause suffocation, excessive lead content, leakage, and flammability. Relevant retail outlets also took measures such as warnings, returns, exchanges, and refunds of goods for these problems.
In the consumer warnings of the 49th and 50th week of 2006, the EU also announced 15 kinds of indoor Christmas lights, decorative string lights, fruit shape erasers, telescopes, toy air guns and rifles that are not in compliance with safety standards. . Frequent alarms are not conducive to the further expansion of exports of Chinese toys.
In this regard, experts pointed out that Chinese toy manufacturers must establish a sound scientific production quality assurance system from the perspective of sustainable development of the toy industry, ensuring safe and reliable toy production from product design, production process control, and final product inspection. . Moreover, it is necessary to learn to master the internationally accepted toy safety standards and develop, design and organize production according to the requirements of the international market. At the same time, there are steps and orderly implementation of 3C compulsory certification for toy products, in line with China's toy industry market, to improve the production management of enterprises, improve the quality of China's toy products, and as soon as possible in line with international standards, will play a huge role in promoting .
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