8 years only packaging, what is the secret of this company that insists on using 99.99% pure gold wire?

"For non-listed manufacturing companies that are not involved in mergers and acquisitions, it is very difficult to achieve substantial growth in performance. In 2017, Xuyu Optoelectronics continued to grow steadily. Last year, our performance growth rate was about 20%." Chairman of Xuyu Optoelectronics Co., Ltd. Mr. Lin Jinzuo, general manager of the company, said in an interview with Gao Gong LED.

As a steadily growing LED packaging company, Xuyu Optoelectronics has been adhering to three persistences since its establishment eight years ago: insisting on the mergers and acquisitions in the mergers and acquisitions, insisting on staying in the Guangdong LED industry chain, insisting on the use of gold lines, and doing a good job. . As everyone knows, Xu Yu is a manufacturing company, and his mission is to do a good job of packaging.

Industry insiders predict that the 2018 packaging giants will continue to expand production, which will further intensify competition in the packaging industry, which will inevitably lead to overcapacity, and will also accelerate the elimination of some non-competitive packaging companies. This situation is full of high challenges, high risks and high opportunities.

In the tough industrial situation, Xuyu Optoelectronics has always maintained a steady growth rate. What are the secrets? In fact, in the past 8 years, Xuanyu Optoelectronics has a place in the packaging industry with its excellent products, forward-looking technological innovation awareness and timely involvement in new applications.

Adhering to the "artisan spirit", do your best to make products

In the manufacturing process of Xuyu Optoelectronics, the concept of implementation is not only a product, but a sense of mission to do something meaningful.

“We always adhere to the 'artisan spirit' and expect to make the products better and grow with customers.” Mr. Lin Jinlu said. In order to carry out the "artisan spirit" in Lin Zongkou, Xuyu Optoelectronics has spent a lot of time on the selection of raw materials to equipment.

According to Mr. Lin Jinzhao, Xuyu Optoelectronics SMD products are all made of 99.99% pure gold wire and copper bracket. Over the years, they have continued to focus on high-reliability LED packaging, which only brings better solutions for a series of applications.

However, due to the sharp increase in prices of raw materials such as metals, many companies have brought greater cost pressures. When Gaogong LED asked whether the price increase of raw materials would shake his usual philosophy, Mr. Lin Jinluo firmly denied it.

"The price increase of raw materials has indeed brought a lot of pressure to Xuyu, and it has further lowered the gross profit margin, but we will not be shaken by this. Xuyu Optoelectronics needs to carry forward a positive energy in the industry." Mr. Lin Jinluo said To, "Secondly, Xu Yu's slogan is 'true core can be', we will insist on building a brand strategy."

In view of the persistence and persistence of the products, the quality of the LED light source produced by Xuyu Optoelectronics is excellent and stable, and is highly praised by customers.

In addition, Xuyu Optoelectronics uses intelligent manufacturing to create the best cost-effective products by introducing high-performance LED packaging equipment. According to reports, the current Xuyu photoelectric wire bonding machine uses ASM, K9 imported equipment, the solid crystal machine supplier is a well-known domestic equipment manufacturer Xin Yichang, the split optical tape machine is from Hyun Shuo Zhi.

“In the past year, our investment in LED packaging automation production projects has reached 32.98 million yuan. In November 2017, Xuyu Optoelectronics received a total of 6.59 million yuan in technical equipment upgrades from Shenzhen, which to a certain extent also proved that our equipment investment is effective. Sex." Lin Jin filled the high-tech LED.

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At this stage, the supply-side reform has brought a big impact on low-end inferior products. According to the survey, the low-end market is saturated, and some products have been seriously slow-moving, but there is still a big way out for doing fine products. Xuyu Optoelectronics utilizes high-quality, high-reliability products to provide customers with high-value solutions for a long time.

Promote technological innovation and enhance the soft power of enterprises

At present, the packaging industry is initially set, and the market is concentrated to the leading position, forming a situation of “one super and many strong”, but the concentration of China's LED packaging industry is still low. According to the research data of the High-tech Research Institute LED Research Institute (GGII), at present, the top six packaging companies in China account for 20% of the market share, which means that 80% of the market is still in the hands of many small and medium-sized enterprises.

To a certain extent, this shows that there is still much room for improvement in the concentration of LED packaging in China. In view of this, packaging companies such as Mulinsen, Hongli Zhihui, Guoxing Optoelectronics, and Zhaochi are still expanding their production, and they are taking advantage of the scale to occupy the share of SMEs.

In the “battle” of large-scale production, small and medium-sized enterprises need to continuously improve their soft power while taking a differentiated route. As a strength in China's LED packaging industry, Xuyu Optoelectronics has improved its overall competitiveness through a series of layouts in 2017.

First, Xuyu Optoelectronics participated in the formulation of the “Technical Specifications for COBLED Light Source Packaging Products” in Shenzhen as a drafting unit. In addition, Xuyu Optoelectronics also participated in the drafting of “SMD LED Packaging Standards” in 2017. "We hope to make some tangible contributions to the industry, which will make the semiconductor industry more standardized." Mr. Lin Jinlu said frankly.

It is understood that the formulation of technical specifications for COBLED light source packaging products will standardize the technical requirements and testing methods of the products for the products, ensure the quality and safety of the products, and promote the progress and development of the industry. At the same time, it is also the conclusion of product trading contracts. Ensuring the rights and benefits of the supplier and the user provides an effective means.

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In fact, Xuyu Optoelectronics pays special attention to independent research and development and innovation of products. “As of now, Xuyu Optoelectronics has more than 50 invention and utility model patents, 15 computer software copyrights, and 50 patents under review.”

Under the protection of a powerful patent network, Xuyu Optoelectronics is poised in the face of patent disputes and has a good self-protection ability. On November 8, 2017, Taiwan’s Yuhong Industrial Co., Ltd. litigation Xu Yu Optoelectronics (Shenzhen) Co., Ltd. “high heat dissipation LED device” invention patent infringement case, officially pronounced by Shenzhen Intermediate People’s Court, first instance verdict, dismissed Hong Industrial Co., Ltd. has all the claims and has accepted the fees for the case.

Based on strong innovation and technical strength, Xuyu Optoelectronics has established the post-doctoral innovation base of the Research Institute of Tsinghua University in Shenzhen and the education and training base of Shenzhen Information Vocational and Technical College. Through the deep cooperation of industry, university and research to enhance the company's ability to sustain blood production.

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In addition, Xuyu Optoelectronics also obtained the intellectual property management system certification issued by Zhongzhi (Beijing) Certification Co., Ltd.

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It is reported that the IPR management system audit and certification is issued and implemented by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration Committee in accordance with the "Enterprise Intellectual Property Management Regulations" (GB/T29490-2013). The specification is based on the enterprise intellectual property management system and aims to guide enterprises to establish a scientific and systematic intellectual property management system, help enterprises fully implement the relevant requirements of the national intellectual property strategy outline, and effectively improve the ability and level of enterprises to use the intellectual property system. Promote the innovation and business development of the company.

Scale and new applications to support sustainable development

Mr. Lin Jinzao told Gaogong LED: "For Xuyu, it is not only large-scale, but also differentiated. At present, Xuyu Optoelectronics and Hongli Zhihui have great differences in products. Our Positioning is different, pure gold wire manufacturing, high reliability, and our slogan is 'differentiated and sustainable development'".

For the scale, Xuyu Optoelectronics is actually a member of the expansion army. It is understood that on November 9, 2017, Xuyu Optoelectronics Changan R & D and production base held a grand start-up ceremony, the project has a total investment of 300 million yuan, about 32 acres of land, specializing in LED light source research and development, production, sales, service, is expected to be completed The annual output value can reach 1 billion yuan, and the annual tax revenue can reach about 50 million yuan.

"As of now, Xuyu Optoelectronics Changan Base has invested 61.18 million yuan to build 200 production lines in 2018." Mr. Lin Jinlu said, "We will unswervingly invest in the semiconductor energy conservation and emission reduction industry." It is understood that Xuyu Optoelectronics currently has 150 high-speed production lines with monthly capacity of 1200 KK per month. When the Changan base is put into production, Xuyu Optoelectronics will increase its production capacity to a new height.

For new LED applications such as UVLEDs, lights, filament packages and plant lighting, Xuyu Optoelectronics is constantly exploring and arranging.

In terms of UVLED, Lin said that Xuyu Optoelectronics has introduced a number of Taiwanese senior R&D talents and invested 6 million equipment. In 2017, Xuyu UVLED sales were more than 2 million, and it is estimated to reach 10 million in 2018.

For the car light LED, Xuyu Optoelectronics is also actively researching and developing, and through the strategic cooperation with leading enterprises to solve the relevant technical bottlenecks. In addition, as early as a year ago, Xuyu Optoelectronics has carried out research on flexible filaments and has obtained relevant invention patents, but it has not yet started mass production.

"Xuyu Optoelectronics only makes packaging for 8 years. As a professional packaged device solver, our goal is to solve the difficulties for customers and provide customers with high-value LED products for a long time. In addition, through large-scale production, and actively and innovatively cut into New application areas, maintaining the company's sustainable development, and making more contributions to the industry." Mr. Lin Jinlu finally concluded.


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