Apple iOS 5 is accused of rushing to eat or control core social resources

Apple's new mobile terminal operating system iOS5 is touching the sensitive nerves of third-party developers.

On the early morning of June 7, Beijing time, at the Apple Worldwide Developers Conference (WWDC), Apple CEO Steve Jobs released a series of products such as iCloud, Lion, and iOS5, which sparked a wave of waves and related to "iOS5 will seize the first The remarks made by the three-party developers living space quickly spread throughout the industry.

Lü Yi Le, the technology leader of CocoaChina, China’s largest Apple developer community, told the “Daily Economic News” that Apple’s officially launched iOS5 operating system and iCloud capabilities are similar to those of third-party developers’ previously developed software content and will lead to third parties. The software is facing user loss.

Apple wants to develop new rules of the game? What kind of ambition is hidden behind iOS5?

iOS5 impact third party?

It is understood that iOS5 contains more than 200 new features, improvements to notification systems, camera functions, Safari, Mail, GameCenter, new applications such as magazine purchases, reminding reminders, iMessage instant messaging, and Twitter integration. It is worth noting that some of the above new features are similar to those developed by previous independent developers.

For example, an instant messaging software called iMessage built in iOS5 can send text, pictures, videos, etc. between iOS5 devices and support multi-user chat. The user only needs to communicate through WiFi or 3G network. In addition, iMessage also uses iOS5 new message alert system to push information directly to the other party's screen. If both of you are using iMessage, you can even see the other person is speaking.

The outside world believes that iMessage will have an impact on instant messaging applications such as WhatsAPP, TalkBox, and KikMessager, and even Tencent QQ, thanks to Apple's built-in advantages. In addition, because its business area is similar to operators' SMS/MMS business, it may also have a positive impact on operators.

"Apple is more concerned with improving the user experience," said Wang Pengfei, CEO of Beijing Smart Motion Information Technology Co., Ltd.

Although iOS 5 introduced a fast camera application, Wang Pengfei did not think it would have much impact on its snapshot products. His understanding is that these applications selected by Apple belong to the most popular category in the App Store. If Apple does a good job at the grass-roots system, it will be conducive to the development of third-party personalities.

Lei Jun’s investment app “Mi chat” is also considered to be the victim of this Apple system upgrade. Earlier, Lei Jun said on Weibo: “A lot of people asked me what happened after the launch of iOS5. My point is that even Apple needs to do it. This shows that the general direction of rice is right, and the general trend is. Whether or not Mi talks can win, depends on whether or not Mi talks better than iMessage.”

Operator insiders believe that the impact of iMessage on operators is actually a miscarriage of justice. The outside world only saw the potential substitution of iMessage for operators' short-message messaging services, but they did not see that this alternative must be The user base is based on the scale and the application scenario is similar. Otherwise, it is difficult to assert that the operator will have a fundamental impact.

According to industry insiders, when it comes to shocks, Tencent should be the most feared. From Tencent's cooperation with China Telecom to launch QQ mobile phones, it is also possible to see the strategic importance of terminal layout. But obviously, in the terminal, Apple has an unparalleled competitive advantage.

Seize the Internet entrance

In fact, in the big vision of Apple, the status of the application is very important. In Apple's advertising, the focus is on highlighting what can be done with their own devices, which are basically implemented by third-party applications. Apple also has a lot of rewards for third-party applications. iOS and Mac's AppStore has become the most important software distribution channel. MacAppStore claimed to have exceeded BestBuy and Wal-Mart to become the first PC software sales channel and has been developed for third parties on iOS. The person paid $2.5 billion (an increase of $1.5 billion compared to last year).

Neptune Satellite, the head of the well-known iPhone application developer Jiu Shi, said that Apple could not “get snatched up” with a third party because of a small loss. He believes that Apple's addition of multiple functions is intended to increase the presence and voice of its Internet portal.

Xiao Feng, vice president of millet technology in an interview with reporters, said that because iOS5 has not yet officially launched, for iOS5 will impact on the rice chat, rice chat should also be how to deal with, everything needs further observation.

It is understood that Apple iOS5 has released a test version to developers of the project. Many domestic development teams are "digesting" the process. It is expected that the fall will meet the consumer with a new generation of iPhone. iOS5 will be compatible with iPhone3GS and iPhone4. iPodTouch 3rd and 4th generation, iPad and iPad2.

Hong Feng admits that the competition for instant messengers has become very hot, and giants such as Google, Facebook, Nokia and Apple are all involved in this field.

According to industry expert Chen Zhigang, for the above-mentioned giants, the trend of the future mobile Internet lies in the mining of social applications. The address book is a core resource for grasping the social relationships of users. This also means the use of address book-based social applications such as iMessage. The strategic tools that will become giants to control the core resources of social relationships are also the battleground for military strategists.

"For Apple, grasping users' social resource information through iMessage is conducive to the long-term advantage of Apple in the mobile Internet layout." Chen Zhigang said.

iCloud's ambition

However, Apple's ambition is not the case.

“The biggest significance of Apple’s WWDC is to show the outside world a perfect cloud business model.” Gu Feng, vice president of Kingdee Youshang Network, told the “Daily Economic News”.

Gu Feng believes that through the identification of Apple's ID to iMessage information push, and then to the implementation of cloud storage, Apple has built an "identity-storage-notification-vertical" integrated business industry chain.

"Apple's approach is called system locking. Through the cloud, all devices are bundled together." Gu Feng pointed out that what iOS 5 needs to do is to fully service Apple's hardware and software services. iCloud will not only connect iOS and MacOS, but also will. Hardware such as the Apple iPad, iPhone and Mac are connected. Through the bundling of cloud devices, the advantages of the iPad and the iPhone are extended to the PC and the users are firmly bound in the apple ecosystem.

Steve Perlman, CEO of online game company OnLive and former Apple engineer, said: "PC will be one of the most obvious victims of the cloud technology revolution. Apple is very clear about this."

Jobs stated at WWDC: "We will lower the status of PCs and Macs and make them similar devices such as iPads, iPhones and iPod Touch. We want to direct the mainstream of digital life for users to cloud technology products."

Industry insiders pointed out that before Google launched the Android system, it was hoped to touch the terminal. The iCloud release allowed Apple to complete the layout from the end to the cloud. “The biggest challenge for Apple in the future is to grasp the degree between system evolution and ecological prosperity. ”

But for Apple, things are not going smoothly. Zhou Feng, senior vice president of Netease, said on Weibo that issues that may be faced by iCloud in China include never working too well on non-Apple platforms and that servers will not be in China.

For third-party developers, the one that needs to worry most is what will happen to Apple's other applications. The answer is probably only in Steve Jobs's heart.