In contrast, the thousand yuan machine market is obviously a lot of fun, and there are constantly new mobile phone manufacturers to enter the "game." Although the mainstream mobile phone brand manufacturers represented by “Jinhua OV†are still leading the Qianyuan machine market, the market still leaves room for many small and medium-sized mobile phone brands. After all, fish and bear's paw can't have both. The focus of “Jinhua OV†is still relatively strong in the mid-to-high-end mobile phone market. Based on the comprehensive statistics of the 2016 thousand yuan machine market, it can be basically concluded that based on the comprehensive reasons of cost and product profit space, the thousand yuan machine market has been completely occupied by Chinese mobile phone manufacturers, and Samsung and other international mobile phone manufacturers have basically missed China. Thousand yuan machine market. In today's era of homogenization of mobile phones with overcapacity, China's thousand yuan machine market will present a market phenomenon of “hundred flowers†​​in 2017. As China's mainstream mobile phone brands focus on the mid-to-high-end mobile phone market, many small and medium-sized brand mobile phone manufacturers want to have a place in the Chinese market, and even rise to the mainstream brands in the market, the thousand yuan machine market will also be the brand's popularity and influence. The road to the road." trend According to the principle of “thousand yuan machine†according to the model below 1500 yuan, according to the sales statistics of 9842 offline mobile phone stores covering 25 provinces/municipalities/221 cities across the country, November 2016, China The mainland's overall mobile phone offline market completed a total of 20.97 million units of sales of 1,000 yuan, accounting for 54.45% of the overall offline market, down 3.1% from October. operating system It is worth noting that the mobile phone of the YunOS operating system started to run. The Meizu and Duowei, which are equipped with the YunOS operating system, entered the TOP 30 of China’s hot selling in November. With the volume of Dow, Meizu, Xiaojiao and other branded mobile phones, YunOS mobile phone shipments will continue to grow. Mobile phone chip In November, China's hot-selling thousand yuan machine TOP20, there are 16 models using MTK chips, and four models using Qualcomm chips. The above data shows that MTK chips have obvious advantages in the low-end mobile phone chip market. Touch display In November, China's hot-selling thousand yuan machine TOP 20, LeTV 2 uses incell screen and Huawei enjoys 6 using AMOLED, indicating that high-end incell and AMOLED touch display also began to penetrate into the thousand yuan machine market. Mobile phone glass cover In November, China's hot-selling thousand yuan machine TOP20, there are 7 models with 2.5D glass cover, accounting for 35%. The above data shows that the 2.5D cover will continue to penetrate the thousand yuan machine market, and the model in the 2.5D cover area has increased by 15%. Since the Lefeng T7+ with a price of 699 yuan uses a 2.5D glass cover plate, 2.5D glass will be fully popularized in the first half of 2017. The AMOLED will gradually be widely used in the thousand yuan machine market. It is reported that in 2017, Lefeng will use 2.5D glass in a wide range of mobile phones over 600 yuan. Fingerprint recognition In November, China's hot-selling thousand yuan machine TOP20, there are 6 mobile phones using fingerprint recognition function, an increase from October. It is worth noting that the minimum price of a mobile phone using fingerprint recognition is 899 yuan. Fingerprint recognition can have such a high popularity, it is not so cool to use. From the current situation, the fingerprint recognition of the smart phone has two main functions, one is unlocking, and the other is in-app purchase, which greatly improves the user experience and simplifies the operation. In the future, fingerprint scanning will become the core of login, authentication and password management. With the reduction of hardware costs and technological breakthroughs, the fingerprint recognition function will be widely used in the mobile phone market of more than 800 yuan. Metal body The above data shows that the design concept of metal has been fully popularized by the machine of 900 yuan or more. It is worth noting that although the market structure of China's thousand yuan machine is relatively stable, from the perspective of industry value chain, the profit margin of retail channel customers is being eaten by mainstream Chinese mobile phone manufacturers. The retail channel is to seek market expansion space and obtain greater product profit. Space has begun to favor more profitable small and medium mobile phone brands. As the small and medium-sized mobile phone brands gather in the thousand yuan machine market, the "machine tactics" of the past thousand yuan machine will also be eliminated, and gradually move toward the boutique route. data According to Dixintong, Qixing Mobile Chain, Zhejiang Telephone World, Guangxi Wangren Communication, Sichuan Longxiang Communication, Guangdong Li Communication, Guangdong Xinxingyuan Mobile Digital Chain, Jinjiaxin, Heilongjiang Lexus Mobile Phone Chain, Hainan King Tianchuang, Shanxi Taitong Technology, Shanxi Yuanda Communication, Hunan Qixin Communication, Jiangxi Lihua Communication, Hubei Jiuding Communication, Jilin Tiantian Mobile, Yunnan Jiuji Network, Gansu Yueda, Shaanxi Zhongren, Henan Brothers Communication Chamber of Commerce, Henan Guoyu, Henan Shengtian, Jiangsu State Grid , Hebei Runde, Xiamen Zhongqiao, Guizhou Chengxun and other national mobile phone chain store sales statistics show that in November 2016, China's offline channel sales of thousands of mobile phone brands reached 30, compared with 23 mobile phone brands in October, It has increased by 30%; there are 60 models of mobile phones with certain sales, which is an increase of 30% from 46 in October. The above figures also reflect that small and medium-sized mobile phone brands are using the thousand yuan machine market as their main battlefield. November China's thousand yuan machine brand sales TOP 20 According to the sales statistics of 9842 offline mobile phone stores covering 25 provinces/municipalities/221 cities across the country, the sales volume of China Qianyuan machine brand TOP 20 was released. Vivo, OPPO, Huawei, Glory, Gionee, LeTV, Lefeng, Meizu, Zhongxing and Fengdatong became the top 10 sales of China's Qianyuan machine brand in November. Red Rice, Cool, Duowei, Changhong, SUGAR, Ai, Ya'ao, Xiaomi, Konka and Hisense have become the top 11 to TOP20 of China's thousand yuan machine brand sales in November. Mobile phone brands such as Lefeng, Konka, Fengdatong and SUGAR have emerged in the ranking of China's Qianyuan brand sales, once again demonstrating that mobile phone offline channels are trying to get rid of the control of Chinese mobile phone mainstream brands, and the thousand yuan machine market is “small and medium mobile phone brands and The offline channel is a tacit interest space. November China's hot selling thousand yuan machine TOP20 OPPO A37, vivo Y55, Huawei enjoy 5S, vivo Y51, LeTV, Jinli F100, glory play 5, Huawei enjoy 6, OPPO A33, red rice Note4 become China's hot selling thousand yuan machine TOP10 in November. Charm Blue E, glory play 5C, Lefeng T7+, Charm Blue 3s, Love Me T17, Lefeng T7, Changhong S03, ZTE BA510, Jinli King Kong, SUGAR Y7 ranked 11th in China's hot selling thousand yuan machine TOP20 Name to the 20th. In November 2016, China's hot selling thousand yuan machine TOP 20, OPPO 2, vivo2, Huawei 2, Jinli 2, glory 2, Meizu 2, Lefeng 2, LeTV, red rice, love me, Changhong, ZTE, and SUGAR each. Compared with October, in November, China's hot-selling thousand-yuan machine brand rose from 12 to 13. It is worth noting that Huawei enjoys 6, vivo Y55, Charm Blue E, glory play 5, Redmi Note4, ZTE BA510, SUGAR Y7 and other 7 models released after August 2016, other models of the market The life cycle has been more than 5 months. The frequency of product update in China's hot-selling thousand yuan machine market is not fast. The strategy of mobile phone manufacturers in the thousand yuan machine market is mainly based on large-scale sales, which will leave opportunities for many small and medium-sized mobile phone brand manufacturers. China's hot-selling thousand yuan machine supplier and core component market trends In November, China sold a thousand yuan machine, the highest price is the use of MediaTek (MTK), 2.5D cover glass, front 5 million pixels, rear 8 million pixels, OPPO A37 priced at 1299 yuan. The lowest price is the use of MediaTek MT6735P, front 2 million pixels, rear 8 million pixel camera, priced at 288 yuan ZTE BA510. Mobile phone OEM, ODM manufacturers The birth of China's hot-selling thousand yuan machine TOP 20 does not only represent the improvement of R&D strength of mainstream mobile phone brands such as OPPO, Huawei, vivo, Jinli, LeTV, Meizu, Xiaomi, etc., among which there are also domestic mobile phone solutions and complete machine manufacturers. The masterpiece of ODM. ODM manufacturers: Huaqin, Zhongnuo, Wentai, Longqi, Huiyi, and Germany, Fan Zhuo. OEMs: Foxconn, BYD, Great Wall Development, Compal, Heshuo, Inventec. operating system It is worth noting that the mobile phone of the YunOS operating system started to run. The Meizu and Duowei, which are equipped with the YunOS operating system, entered the TOP 30 of China’s hot selling in November. With the volume of Dow, Meizu, Xiaojiao and other branded mobile phones, YunOS mobile phone shipments will continue to grow. Mobile phone chip In November, China's hot-selling thousand yuan machine TOP20, there are 16 models using MTK chips, and four models using Qualcomm chips. The above data shows that MTK chips have obvious advantages in the low-end mobile phone chip market. Touch display In November, China's hot-selling thousand yuan machine TOP 20, LeTV 2 uses incell screen and Huawei enjoys 6 using AMOLED, indicating that high-end incell and AMOLED touch display also began to penetrate into the thousand yuan machine market. Mobile phone glass cover In November, China's hot-selling thousand yuan machine TOP20, there are 7 models with 2.5D glass cover, accounting for 35%. The above data shows that the 2.5D cover will continue to penetrate the thousand yuan machine market, and the model in the 2.5D cover area has increased by 15%. Since the Lefeng T7+ with a price of 699 yuan uses a 2.5D glass cover plate, 2.5D glass will be fully popularized in the first half of 2017. The AMOLED will gradually be widely used in the thousand yuan machine market. It is reported that in 2017, Lefeng will use 2.5D glass in a wide range of mobile phones over 600 yuan. Fingerprint recognition In November, China's hot-selling thousand yuan machine TOP20, there are 6 mobile phones using fingerprint recognition function, an increase from October. It is worth noting that the minimum price of a mobile phone using fingerprint recognition is 899 yuan. Fingerprint recognition can have such a high popularity, it is not so cool to use. From the current situation, the fingerprint recognition of the smart phone has two main functions, one is unlocking, and the other is in-app purchase, which greatly improves the user experience and simplifies the operation. In the future, fingerprint scanning will become the core of login, authentication and password management. With the reduction of hardware costs and technological breakthroughs, the fingerprint recognition function will be widely used in the mobile phone market of more than 800 yuan. Metal body The above data shows that the design concept of metal has been fully popularized by the machine of 900 yuan or more. camera In November, China's hot selling thousand yuan machine TOP20 camera module main suppliers are Ou Feiguang, Xinli International, Zhijin Dongju, Qiu Ti Technology, Shuo Baide, Foxconn, Dafu Technology, Helitai, Qunguang, Sunny Optical, Xiamen Xuan Xuan. As consumers' demand for camera pixels increases, camera manufacturers are also preparing for high-end lenses. At present, Xiamen Xuanxuan has begun to enter the middle and high-end camera field. As early as the end of 2014, Xiamen Yuxuan 8 million pixels, 13 million pixel lens has been developed, up to now 13 million pixel ultra-thin lens has been mass-produced, the capacity can reach 2KK /month. Front camera In November, China's hot-selling thousand yuan machine TOP20, the front camera uses 8 models of 8 million pixels, accounting for 15%; 10 models with 5 million pixels, accounting for 50%; 7 models with 2 million pixels , accounting for 35%. The 8 million front camera will be rapidly popularized in the first half of 2017. rear camera In November, China sold a thousand yuan machine TOP20, a rear camera with 16 million pixels, one of which accounted for 5%; 13 million pixels with 6 models, accounting for 30%; 8 million with 8 million pixels, Accounted for 35%. There are 6 models with 5 megapixels, accounting for 30%. In November, China's hot-selling thousand yuan machine TOP20 uses a 13-megapixel rear camera. The lowest price is 899 yuan Meizu Charm Blue 3S. By 2017, the 1,000-megapixel rear camera with a price of more than 800 yuan will reach 13 million pixels. Dual cameras The dual camera design has not yet penetrated into the hot thousand yuan machine market. Mobile phone power connector In November, China's hot-selling thousand yuan machine TOP20 only uses the type-c interface. The main type-c chip manufacturers have Taiwan Weifeng Electronics and so on. The first-line brand models that sell for more than 1,000 yuan in the first half of 2017 will gradually configure the type-c interface. Alloy Products,Tantalum Alloy Wires,Aluminum Alloy Products,Alloy Custom Products Shaanxi Xinlong Metal Electro-mechanical Co., Ltd. , https://www.cnxlalloys.com
