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The sales scale has grown steadily. Driven by the two major sports events and the promotion of international backbone strategies by domestic backbone color TV companies, the export of color TVs has achieved significant growth. In the window of industrial reform, the color TV industry must once again sound the clarion call and usher in greater development. This is mainly reflected in the following aspects: large markets, major changes, major challenges, major ecosystems, major services, and major upgrades.
On the upstream side, mainland panel makers have made arrogant and aggressive layout expansion under the guidance of policies, capital, and market troika. In 2016, the shipment volume of Chinese mainland panel makers has exceeded 30%, and it is expected to maintain growth in 2017; Accelerated localization of polarizers, chips, glass, and other raw materials has also enhanced the supporting capabilities of the localization industry.
In terms of the whole machine, 2016 China's color TV companies have made substantive progress in the development of the global market, and have made historic breakthroughs in the export of independent brands, OEM and ODM processing output. Following Skyworth’s acquisition of Metz in 2015, Hisense’s acquisition of Sharp’s US, and Changhong’s acquisition of Sanyo’s TV, LeSole’s wholly-owned purchase of the US vizio in 2016 demonstrates that the Chinese brand is going global.
Although the current development of the color TV industry still faces various problems and challenges. Looking ahead, under the strong industrial chain advantage and the opportunity of development along the Belt and Road, under the drive of the expansion of domestic demand and brand internationalization of two carriages, I believe that the color TV industry will surely come out of a steady development path.
In 2016, the pressure was on the retail market of China's color TV industry. The market tends to be saturated, the growth rate is slowing down, the industry has entered the era of small profits, coupled with the gradual popularization of smart TV concepts and the joining of Internet companies such as LeTV, Xiaomi, and PPTV, the traditional color TV industry seems to have become the sunset industry among people. However, in 2016, the retail sales volume of the color TV industry historically exceeded 50 million units. In 2016, facing the weak recovery of the world economy and the increasing downward pressure on China's economy, China's color TV industry still delivered a satisfactory answer. The results were not easy to come by. Relevant data show that in 2016, the retail volume of color TV sets was 50.89 million sets, an increase of 7.8% year-on-year; retail sales volume was 156 billion yuan, a year-on-year decrease of 1.8%. The brand of Internet TV was highly favored, and its market share exceeded the foreign brands by 20%, making it an indispensable force. It is estimated that the sales of flat-panel TVs will reach 53 million units in 2017, an increase of over 10% year-on-year.
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