Driven by artificial intelligence, the smart home integration market has also evolved into a new pattern

Smart Home Integrator (SI) refers to a professional team that provides consumers with smart home system integration solutions and full-stop services. Since the inception of the smart home concept in 1997, smart home integrators are one of the oldest phalanxes and the link between manufacturers and consumers in the industry chain. With the promotion of new technologies such as big data, cloud computing, and artificial intelligence, the market is rapidly heating up, and the smart home integration market has also evolved into a new pattern.

Most of the traditional smart home integration service providers have long been rooted in the mid-to-high-end market. In the past two years, the team of integration service providers of various brands of smart home has been expanding and the number has increased sharply, and the smart integration market has presented a new pattern. At present, the total number of dealership service providers of various brands of smart home will not lose to the sum of corporate dealership service providers in any traditional field.

1. Integrators serving the top customer base of the pyramid

In the smart home integration circle, there are a very small number of integrators, who are only the top smart consumer groups in the society, and use the top integration capabilities, the top products at home and abroad, and the top technical services to impress consumers with higher consumption power. high customer. The threshold for construction, installation, commissioning, and maintenance costs is very high. It requires certain smart home product selection and configuration capabilities, program design capabilities, technical service capabilities, and economic circle capabilities in order to acquire customers and achieve the ultimate in integration and service. .

2. Integrators who tear apart the market through C-end retail channels

Some smart home brands build service provider teams, try to tear apart the integrated market from the C-side, obtain users who need system-level needs through online and offline retail channels, and then implement on-the-ground installations. The premise of this integration model requires the product to have a certain specific form. Through the cost-effective smart single product and smart micro-package, it can meet the preferences of C-end consumers and obtain large-scale profits through the impact of volume. This wave of integrators firmly believes that ordinary consumers are the main battlefield in the future.

3. A strong integrator who follows the project

In recent years, the demand for projects such as real estate hardcover, smart apartments, smart hotels, and smart offices has risen. These integrators will follow real estate developers, decoration companies, traditional building materials, HVAC and other channels to do projects together. Because the cycle and account period are long, funds and personnel can be in place, so it is called a strength integrator. A large number of smart home integrators that do wireless whole house, under the trend of whole house intelligence, do integration competitions through big solutions, it can be said that a hundred flowers are blooming. The first party of the project is also using the intelligent system to transform the identity into the operator and the data party, which is related to the user's clothing, food, housing and transportation.

4. Integrators under the wings of a large platform

Most of the integration service providers newly cultivated by large platforms are new channels, and only a few are transformed from traditional integrators. In the market space of large platform layout, the absence of traditional integrators is more serious. However, because big platforms such as Ali have smart home projects, and the product ecological chain is mostly wireless systems, a group of relatively new smart home integration service providers have been captured, showing new changes in the integration ecology.

5. A group of service providers who have upgraded the original service channels

Platforms such as traditional operators, home appliance stores, etc. originally have large-scale after-sales teams. With the continuous changes in the form of smart home products, more easy-to-install, easy-to-operate, and easy-to-maintain products continue to land. The original after-sales team is intelligent and systematic. After the training, it is rapidly growing into an integrated service provider.

More new batch of integrators

In the fields of traditional audio-visual, IT, weak current, etc., there are constantly transforming or involved in smart home distribution service providers. They have a large number of mid-to-high-end customers who can consume intelligence. In the new business model, after finding the demand points that meet the intelligence, they continue to build advantages. barriers, will become a new batch of integrated service providers.

Whether you want to become an integrator serving the top customer base in the pyramid, a powerful integrator who follows real estate projects, or a new integrator from a traditional industry, you cannot blindly follow the trend in the face of smart home industry segmentation to landing integration market . First of all, we must pass professional smart home systematic training and build our own professional knowledge system in order to rationally understand the local smart home market status and consumers' living habits, penetrate into the market, and provide consumers with practical and reliable smart home solutions. .