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Can't do it because I didn't think of it! ——Xu Xiaohong's art comes from the art of living, which is derived from life and higher than life. The lighting of Hongpai has certain artistic value. Where do these artistic inspirations come from? We found the answer in Xu Xiaohong's life.
Reporter: The aluminum lamp that you design and develop is in the eyes of others. Art and practice coexist. Some people say that you are both a business operator and a lighting culture evangelist. How do you coexist with each other?
Xu Xiaohong: This has a very close relationship with personal experience. First of all, it is necessary to have unique insights into the design and familiar with the process flow, and it will be easy to use. Before I started the factory to manufacture lamps, I was a senior executive in Huizhou. I can say that the company is one of the witnesses from the beginning to the maturity. I am very familiar with the product design and production process, and I have more design. Insights, I have personally designed a monthly profit of a lamp to earn a BMW, accumulated a wealth of lighting design experience, which laid a solid foundation for the future opening of the factory, understand the market is also very important to understand the needs, leaving that home After the enterprise, I also sold the lights. It is mainly based on wholesale. Now it is called the logistics center. Although it is not retail, it also allows us to have close contact with the market, deeply understand the needs of consumers and find people's understanding of the lights. It has already surpassed the level of satisfaction with illumination, and more is a combination of fashion and culture, which further strengthens my understanding of the artistic value of the lamp. Since then, I have thought that I must start with my own craftsmanship in the future. I usually pay more attention to the clothing industry, because it can represent the forefront of fashion to a certain extent, and I have a lot of fashion magazines ordered, the only purpose is to understand the development of lighting from these aspects.
Through his own understanding of fashion and art, he not only meets the market demand but also conforms to the Chinese cultural foundation, and exerts his own design expertise. He can often design some unexpected special lighting products, like the guitar and erhu-shaped division you see. Law, Si Yun, Si Fu, Si Dian series, as well as conqueror lamps with bullets as their appearance, are all derived from this.
Life is interpreted by the team as a business owner. In addition to dealing with customers in real life, it is more important to deal with employees, establish personal influence, and enhance the core competitiveness of enterprises. Xu Xiaohong believes that his core competitiveness is excellent. Team.
Reporter: What do you think is the core competitiveness of Hongpai's enterprise?
Xu Xiaohong: I think that if a company wants to have the competitiveness that will never decay, it should start from the following four points. First, excellent team, second, product quality, third, style, and fourth, sales channels. The team is always the first, because the team is the executor of other points. We know that a good team is well managed, and the most important thing is the composition. A good team is first composed of a number of outstanding talents, which means that the first is the talent problem. I understand this for talents. The most important thing for talents is personal quality. The central state is dominant. That is to say, people with unhealthy mentality cannot be called talents. I personally divide talents into four categories according to their different mentality and ability: the first category is good mentality, which is called "the best"; the second is the poor mentality, which is called "defective"; the third is The mentality is not good, this is called "waste"; the fourth type is that the mentality is not good, this is called "drug." Being a drug means that he has been able to poison and influence the development of others. Such people should stay away from it. So how do you judge talent in your life? First of all, we should start from doing things, be honest, be steady, and be the basic conditions. The next step is ideas and thinking. Unique ideas and advanced thinking should be possessed by a talented person. The enterprise is a platform. When you use it, you should see how these talents use this platform. For 100 people who can earn 100 pieces, I will use it for a lifetime. I will use 100 pieces to earn 80 pieces. I will use half of my life for 100 pieces. Those who can earn back 1,000 yuan are not their own and should be given the greatest help. The core of our company's competition is the team. In addition to selecting outstanding talents, it also maximizes team cohesion. In terms of enhancing team cohesion, the best way is entertainment and sports. Our company chooses to play basketball, and basketball can fully mobilize the team spirit of employees. I often tell employees that Hope is the last stop of your working life!
Character impression:
The interview is about to end, Xu Xiaohong picks up a carefully crafted picture book and slowly reads it. The tone is solid and deep:
“Lighting is a sign of rights: we have long been told that lighting is a global discourse that is told about various religious or secular festivals. Its splendid meteorological visual pattern, with its immobile architecture, constitutes the right The position and complementary landscape exaggerate the poetic life of the people. The words of light traverse the fragile night, defining the civilization in which we live, and proclaiming its great attributes. The shortest fireworks have given the most lasting praise. It is to return the light from the sky to the earth. This is the post-modern cultural logic. It is from this brilliant image that the world system gains the power of political rhetoric. Politics is also handed over to modern people..."
It turns out that Xu Xiaohong is dedicated to giving life to the lamps! 
——Interview with Xu Xiaohong, general manager of Hongpai Lighting & Electric Appliance Factory / Sun Peng, the reporter of this newspaper, entered the store of Hongpai Lighting. If it is not the modern crystal light hanging from the ceiling to remind you, I am not sure that this is a selling light. The reason for the pavement is very simple. The lights here are not like lights, more like crafts. The aluminum guitar or erhu hanging on the wall emits a few rays of light, which makes you feel very fresh, and there are a few large bullets, golden bullets, milky white warheads, when the warhead shines brightly. When you are white, do you say this is a lamp or a craft? In fact, Hongpai Lighting is a typical aluminum lighting manufacturer, but the aluminum is more like plasticine in the Hongpai, they make a variety of lights. It sounds like a pinch of mud, but it's not so easy to pinch it. Maybe Xu Xiaohong knows how to pinch it, because every lamp in his eyes is a work of art.