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Mr. Ou Yaohong from Hexin Electric and Mr. Jian Jianguo, Aladdin Business Consultant
Ma Yun, Chairman of the Board of Directors of Alibaba Group, called on a letter to employees that Alibaba is ready for the winter. The reason is that he believes that the global economy will enter a very difficult period, and that this winter is expected to be very long. Inevitably, the lighting industry is also shrouded in the shadow of winter. In this long winter, how did the lighting company spend the winter? To this end, Aladdin Lighting Network reporter interviewed Mr. Ou Yaohong from Zhongshan Guzhen and Xindian Plastics Factory to see how their company is in the spring.
The first measure against winter, the survival of survival
We used to do lighting plastic parts, which used to be sold out. Last year, we developed more than 100 sets of molds, large-scale production, as long as there are products, basically can be sold out. However, the environment like this can no longer be produced in this way. We will adopt a conservative strategy and decide whether to open the mold production according to the needs of the guests. After all, a mold is more than 10,000 yuan, which is not a small number for SMEs. Therefore, in the harsh winter, we must strictly observe the market situation and find the right demand for reproduction.
The second measure against winter: seeking opportunities in the exhibition
It is difficult to do business in peacetime, and customers are hard to find, so we will exhibit more. Like Guangzhou International Lighting Exhibition, Guzhen Light Fair, Hong Kong Station, Canton Fair every two seasons, etc., we will all participate. We just want to show ourselves and sell ourselves by the exhibition. It turns out that we can find many customers every time, and the effect of the exhibition is really good.
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