How VR World's Ads Present Google Presentations

From desktop to mobile, the form of Internet advertising does not require much adjustment. With the rise of VR, it is time to redesign advertising in the VR world. This of course does not have to worry about us, "advertising company" Google recently is trying new forms of advertising design.

Google’s internal experiment team, Area 120, uses a project called Advr to solve this problem and helps developers raise funds for their applications through VR advertisements. Google shows a small rotating 3D cube in a VR application instance. It shows application icons and screenshots. After moving the cursor to the cube for a few seconds, the application’s promotional video will start playing, and the video will be displayed in a 2D floating form. If you click Skip, the system will pop up the download button.

Google lists a few VR ad format rules for developers, including ease of development, flexibility, and lack of aggressiveness to users. Google stated that both Cardboard, Daydream and Samsung Gear VR will be the applicable platform for this VR ad format, and provide developers with an early SDK for testing. Well, be ready to welcome the bombing of advertisements in the VR world.