Intelligent into the main melody, all fields are popular
As the development trend of LED lighting, it is an indisputable fact that intelligent lighting has gradually entered the stage of practice from the previous concept. Intelligent lighting has become a new concept pushed by international manufacturers. In addition to the professional lighting control professional manufacturers to launch related products, many other companies have also launched an intelligent control system with the product, smart has become the publicity gimmick of the major LED companies.
The development of intelligent technology can make lighting more energy-efficient, energy-saving, and provide the most comfortable and efficient lighting in the required time, while improving the quality of the lighting environment. This is the true meaning of lighting, and intelligent lighting, It is an important direction to make lighting further green and sustainable.
On July 6, at the tenth meeting of the Working Group on Semiconductor Lighting Technology Standards of the Ministry of Industry and Information Technology, Ding Wenwu, Director of the Department of Electronic Information, said: "Members should accelerate the process of standard revision and revision, and the content of the standard should meet the needs of the industry. The demand for development plays an important role in regulating production processes and improving product quality. In addition, attention should be paid to new trends and new applications of semiconductor lighting, especially in areas such as intelligent lighting and photobiosafety. Many professional intelligent lighting companies have begun to cut into the field of LED lighting, in order to share a piece of cake, international giants have been vigorously exploring the smart lighting market, and more and more LED application companies have begun to complement the advantages of intelligent control manufacturers, strong cooperation. Intelligent lighting control is no longer limited to pure dimming, but tends to be more systematic and integrated.
With the gradual opening of the LED indoor lighting market, how is the market's acceptance of intelligent lighting? According to the reporter, although the word "smart" is often mentioned in daily life, it is not yet fully accepted by the market. Similarly, smart lighting is not universally reflected in people's lives, and intelligent lighting is introduced, and more people associate it with high-end and expensive. On the other hand, because traditional lighting control does not hinder people's daily life, it also means that ordinary people are not willing to buy expensive intelligent lighting products, and intelligent lighting becomes dispensable in people's lives. The acceptance of intelligent lighting products is not high.
Here, from the semiconductor lighting standard working group to the LED companies have focused their attention on the field of LED intelligent lighting, the market recognition of intelligent lighting products has not improved, and in the case of rapid market warming, companies must calm down. Think about it, how intelligent lighting products are better grounded and accepted by the market.
It is understood that the market acceptance of intelligent lighting products is mainly due to the following points: 1. The popularity of LED intelligent lighting is not high and the price is high. Consumers are still in a stage of less familiarity with LED lighting. low. 2. There is no uniform industry standard for domestic intelligent lighting. The quality of the products is not good enough. Consumers are at a loss for the various market sales advertisements. How intelligent lighting products can make people's lives healthier, more convenient and more humane. How to better promote them requires industry and enterprises to carefully ponder.
Last year and earlier, the display of real-life lighting seemed to be the exclusive feature of a few international giant lighting pavilions. Many companies have already demonstrated the characteristics and advantages of LEDs in the form of real-life lighting.
Among them, Philips Lighting has three themes of “Light, Rejuvenation Homeâ€, “Light, Revitalize Space†and “Light, Rejuvenate Cityâ€, focusing on the latest LED lighting integrated solutions. In addition, Philips is also the first time. In the domestic OLED lighting system; the extreme photoelectric sub-area displays different series of lamps and effects, such as hotels, restaurants, reception, clothing, jewelry, Shangchao, etc.; Youyicheng Lighting also focuses on the scene display this year, including factory lighting, The application of stadium lighting, advertising lighting and other fields; Sanxi Aurora's booth has been difficult to see the traditional lighting products, the brand's booth simulation of a number of different space scenes, vividly presented the latest LED lighting solutions. Companies such as Scorpio Light, Sanxiong, Aurora, etc. have unveiled specialized solutions for commercial lighting.
In the exhibition, enterprises tend to use real-life lighting to show the characteristics and advantages of the products. From the perspective of the classification of the scenes, LED companies are increasingly focusing on the subdivision of the field.
With the policy orientation and the LED market gradually opening up, many companies have invested in the gold rush of LED. In the past, many companies have pursued a large and complete approach in the LED project, whether it is outdoor lighting or indoor lighting, no matter high power or small. Power, as long as it is LED. Some enterprises are even more hungry than food. Anyone who can make money can do it. The phenomenon of "homogeneity and price fight" is serious. Unclear positioning and blind pursuit of profit have made many enterprises survive in the LED winter last year.
The changes in the LED lighting industry have reached the point where it is urgent to understand the position. It is better to follow the trend and seek to change. Whoever first targets the segmentation market will be more likely to succeed. The future market structure will undergo dramatic and profound changes. In the past, the good days of relying on extensive investment management to make a profit will never return. The market will enter the stage of 'intensive cultivation' in the future.
At present, the competition in the LED industry is becoming increasingly fierce. In order to open up a new blue ocean of the market, enterprises are actively occupying the segment: the products of science and technology are relatively wide-ranging. He hopes to position the development direction in one or two lighting fixtures in one or two years. Make differentiated and competitive products. In late June, Weiwei, which is mainly engaged in overseas markets, also announced that it will switch to the domestic market segment. It will choose the subdivided photovoltaic LED lighting as a breakthrough, and plans to adopt new channel models such as e-commerce to expand its brand.
For the enterprise's warfare segmentation, Xiaobian believes that from the concept of refined market to the grasp of product details, it will be a factor that enterprises need to consider further. To make the products fine and fine, focus on the development of one field to the extreme, will be more conducive to the company in an invincible position in the fierce market competition.
What kind of development trend the industry presents is not determined by individual companies, but by market conditions. Through a large-scale industry exhibition, we can see limited after all, when the LED diversification model is rampant. When it comes, how do companies choose to be smart? How to do it in order to be more stable in the industry, companies need more time to precipitate and consider.
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