Millet returned to the peak mobile phone shipments in the second quarter 23,160,000 units

[Global Network Technology Reporter Chen Jian] July 7 news, millet released data, mobile phone shipments in the second quarter 23,160,000 units, an increase of 70%, after two years of adjustment, millet resumed rapid growth!

The following is the full text of the open letter published by Lei Jun in Xiaomi:

Xiaomi students, everyone!

This afternoon, the company held the Mobile Phone Swearing Conference. I had a good news at the meeting: In the second quarter, the number of mobile phone shipments was 23.16 million units, a 70% increase from the previous quarter, which created a new record for mobile phone shipments in the quarter. Mean that after two years of adjustment, Xiaomi resumed rapid growth!

This is a remarkable victory in the history of the development of the millet. There is no mobile phone company in the world. After the sales decline, it can be successfully reversed. Besides millet, why can we reverse?

First, always uphold technological innovation, user-centric promotion of fine management

In the past few years, we have continued to increase investment in R&D and have made great achievements. The S1 chip released in February broke the core technology of mobile phone chips. We have also continued to die in the direction of several core devices such as cameras, screens, and batteries. We have also achieved a lot of achievements. In April, we released the excellent photo effects of the millet 6 optical zoom dual camera. In May, millet Max 2 was released. The battery life of the 31-day plug-in card is a manifestation of our technical strength. Last year, we applied for 7,071 patents for inventions worldwide and obtained 2,895 patent authorizations (half of which are international invention patents).

At the beginning of this year, I personally took the lead in the Quality Committee. After more than ten special conference discussions, I formulated an in-depth quality action plan and set up a quality office to supervise! Our goal is to win the market with the quality of the iron fist!

More than a year's sales were unsatisfactory, mainly due to two months of severe shortage. This is the most serious challenge since Xiaomi started its business and is also the focus of our remedial work. The second quarter shipments prove that our delivery capacity is gradually improving.

Second, the new retail model upgrades, successful online and offline linkage

Xiaomi is an Internet company and e-commerce is our foundation. Online, we continue to improve the shopping experience of Xiaomi Mall, and at the same time attach importance to cooperation with other platforms. For example, in this year's 618, we won the mobile phone sales championships in Tmall, Jingdong and Suning.

With regard to the construction of online channels, as of July 7, the number of stores in Xiaomi's home nationwide has reached 123, and one company has been opened. The fire is at home, and Pingyi is far ahead in the industry. On July 8th, it is expected to open 14 more stores!

Third-year and third-year investments have finally achieved results, and international businesses have grown

After three years of resolutely investing and making unremitting efforts, this year's successes have been repeated. This is the first year in which Xiaomi's internationalization business has fully erupted.

The Indian market performed particularly well. In the first half of this year, our performance increased by 328% year-on-year, and our market share ranked second. Xiaomi brand became the most popular mobile phone brand in India. The Redmi Note4X became the best-selling mobile phone in the country. At the same time, we have achieved outstanding results in Indonesia, Russia, Ukraine and other countries.

Competing in the international market is the third wave of the Chinese mobile phone industry after the rise of smart phones and the wave of replacement in the third and fourth line markets. Seizing this new enthusiasm is also the beginning of Xiaomi’s truly global technological industry stage.

Why can we reverse? In essence is the victory of the millet pattern and millet values!

In the seven years since the establishment of millet, both the ultra-fast development that shocked the world in the early stage and the re-emergence after undergoing strategic adjustment have fully proved the strong vitality of the millet model.

As long as we always adhere to make friends with users, always insist on doing good products with moving hearts and good prices, and always upholding the values ​​of “sincere and passionate”, we will inevitably win the users and win the market!

Today’s results have not come easily. Thanks to rice noodles for their long-term valuable trust and recognition, thanks to all the partners for their help, but also to thank the millet more than 13,000 employees for their bloody battles and the understanding and support of their family members!

The competition in the mobile phone market is still fierce. Our journey has only just begun. If we want to maintain sustained growth, we must always adhere to the values ​​of millet and constantly increase the intensity of technological innovation. Let engineers think boldly and let it go. For exploration, we don't set boundaries. We don't have a cap for input. In the coming year, we still need to recruit thousands of R&D talents in the mobile phone business to further strengthen our innovation capabilities.

At the beginning of the year, I told everyone that the worst time had passed and set a "small target" and sold 100 billion yuan. At present, it seems that the realization of this year is very important. Millet's new chapter has only just been unveiled, and it has foretold a glorious future. Our journey is the sea of ​​stars!

Now, let's add a “small target”: the handset shipments will break 100 million units next year!

Lei Jun

2017.7.7