Samsung Q7F TV has industry-leading HDR 1500 effects, leading the world with strength

Recently, the latest survey data released by the US market research company NPD shows that Samsung TV has a favorable situation in the US market, leading its competitors by a large margin in market share and turnover. From the beginning of this year to August, Samsung's share of the US TV market was as high as 34%, leading the second-ranked LG by close to 20%, and the latter at 15%.

The time goes back to 2006. Since the launch of the "Bordeaux" series of LCD TVs, Samsung has become the global sales champion that year. As of the end of 2017, Samsung has stayed in this position for twelve years. The reason why Samsung’s market share has really started to grow is its launch of QLED TVs. Although Samsung has mature OLED technology, it is different from LG’s vigorous promotion of OLED TVs. Samsung has always placed its hopes on its own QLED. In less than half a year, Samsung has A 36% market share has become the leader in the US high-end TV market. Samsung's share of oversized TVs over 75 inches has reached 57%.

It is not difficult to see that Samsung's QLED light quality sub-dot TV leads the world, and LCD TVs are favored by the market and recognized by consumers. By introducing quantum dot materials into LCD TV backlight modules, richer color performance and brighter and deeper contrast images can be achieved.

As the main product in the QLED market this year, Samsung Q7F TV has an industry-leading HDR 1500 effect. The addition of ultra-high-definition light control master technology has further improved the contrast of the TV. It is a TV product with a good overall experience.

Following the flagship QLED TV Q9F and the entry-level QLED TV Q6F, the State Grid of China once again ushered in the Q7F, the main mid-to-high-end model. Can it achieve a perfect balance between the flagship image quality and the entry-level price? ? Let's take a closer look together.

Appearance: Luxury under minimalism

Samsung TV's mid-to-high-end products in recent years have always been subtracted in appearance design. This is not to say that the TV design is getting simpler and simpler, but that the appearance of the TV is as far as possible to eliminate all redundant visual elements, including the frame, the body pattern and the complicated base design, so that the user can invest in the picture to the maximum. A stronger sense of immersion.

Under the guidance of this design style, the Samsung Q7F does not have a sloppy design. The narrow bezel design that was well received before has evolved into a four-sided ultra-narrow bezel on the Q7F, focusing the user's attention on the screen itself. There is a cover on the back of the fuselage, which makes the back design of the TV more integrated. The simple base hides the mystery, and the built-in cable storage function makes the wiring more elegant. More to the extreme, there is no screw in the Samsung Q7F.

As TVs become thinner and lighter, the current home decoration style is more and more inclined to wall-mounted TVs. Q7F has made targeted optimizations for the wall-mounted design in terms of appearance design: in the past, when wall-mounted, TV power cords and various connecting wires were arranged at will , Which seriously damages the look and feel, and Q7F inherits Samsung’s iconic One Connect split junction box and uses optical fiber to connect the host and junction box. Power and data transmission can be achieved with only a thin optical fiber cable. With the wall-mounted rack, the scene can be easily integrated into the wall, and the TV can be integrated with the home environment.

Picture quality: Q engine empowers, surpasses color rendering volume standards

As TV picture quality enters the HDR era, the traditional flat color gamut can no longer meet the needs of describing colors. After adding the two-dimensional color gamut to the Z-axis brightness information, a new color standard-color rendering volume came into being. Under the color rendering volume standard, brightness determines the color performance of HDR TVs to a large extent.

With the ultra-high level of HDR 1500, Samsung’s 75-inch Q7F, following the Q9F, has become another TV that has broken through 100% color rendering volume. At the same time, the Q7F's built-in Q image processing engine has strong performance, not only the response speed is significantly improved compared to the previous generation product, but it has a content optimization function that can optimize the scene according to the screen content to obtain more accurate colors and contrasts and more Clear details, optimizing HDR into Q HDR effect.

From the actual display effect, Q7F has fulfilled its mission and demonstrated an excellent level.

The colorful picture is QLED's speciality. When the Samsung Q7F faces a bright picture, the color performance is very gorgeous, the contrast control is remarkable, and sufficient details are retained in both the bright and dark parts. Thanks to the peak brightness of up to 1500, the highlights of the picture are also impressive.

In terms of clarity, Q7F shows more details with the help of Q engine, and the trees in the forest are very clear.

In this picture, Q7F shows excellent detail performance and light and shadow effects, and the advantages of Q HDR ultra-high contrast are fully revealed.

As an LCD TV, Q7F also achieves an excellent level of light control. The combination of master-level ultra-high-definition light control and smart contrast enhancement technology achieves higher performance in local light control. At the same time, Samsung relies on the characteristics of its own deep black anti-reflection panel, the screen is not easy to reflect light when displaying dark colors.

Since we have experienced Samsung’s Q6F and Q9F before, we can evaluate Q7F’s image quality more objectively here: Compared with Q6F, Q7F’s image quality has been significantly improved, in terms of brightness, contrast, and color performance. Both are significantly better than Q6F; as for Q9F, although Q7F still has a gap, the difference is not as obvious as the difference between the two.

Intelligence: a unique and innovative life

After several years of development, Samsung's Tizen system has become a universal operating system that spans TVs, refrigerators and other home appliances, as well as smart watches and other smart hardware. Its simple and smooth use characteristics have also been widely praised by consumers.

On the Q7F TV, the TIzen operating system and the minimalist design of the remote control complement each other better. The remote control adopts an ergonomic shape, and its small size is convenient to hold with one hand for a long time, and the design of the volume and channel buttons is more ingenious.

In order to strengthen the TV’s position as the entertainment center in the home, Samsung has added a new feature in Q7F, turning this remote control into a universal remote control for various devices. I believe that many people often use multiple remote controls at the same time when watching cable TV or watching movies through boxes or disc players. Q7F only needs the remote control that comes with the TV to control various devices connected to the TV through the junction box. Greatly simplifies the user's daily operations.

At the same time, in order to strengthen the immersive design of the TV, the Q7F TV adopts the innovative Ambient Mode environmental screen design, allowing the TV to display art clocks, clip art and other pictures when not playing videos, making the TV truly a work of art at home.

Evaluation summary

For TV manufacturers, making products is actually a balanced process. On flagship TVs, manufacturers can add a variety of new technologies and new features regardless of cost, but the price is destined to accept flagship TVs. After all, only a small number of people will be able to accept flagship TVs. Although entry-level TVs are affordable, they often have to give up more. .

And Q7F, the main type of TV, is often the most test of the manufacturer's design skills. In fact, the most cost-effective products on the market are often similarly positioned products.

In Q7F, we can see Samsung's continuous upgrade of quantum dot technology and a new breakthrough in this generation of TV products. The Q7F's image quality performance is not only the mainstay of this year's QLED product line, even if it is placed in the army of all LCD TVs released this year, it is also a typical mid-to-high-end level.

At the same time, Samsung has also given more design and artistry to the Q7F. Whether it is from the exterior design or the internal software design, it inherits the typical elegance and simplicity of Samsung's high-end TV, which can be called a humanization. selected.

No matter how other display technologies are upgraded, they are still restricted by cost, production capacity, and diversification at this stage. Even without considering QLED's wide color space and inorganic non-burning screen characteristics, for a long period of time, the LCD TV camp will still firmly control the dominance of the TV market. Samsung, which has a deep layout in the entire upstream and downstream industrial chain, will inevitably rely on Q7F and other "pioneer generals" to continue to attack the city and lead the market.