The average price of 3D TV in 2011 may be reduced by 30%

2010 is the first year of 3D TV. Almost all brands launched their own 3D TVs this year. However, the situation of “say good or bad” has been stagnant. Until the fourth quarter, the domestic-brand-induced price war slightly agitated this situation. However, the three major bottlenecks in the 3D industry, namely, "unfair standards, lack of sources, and high prices," have not yet broken through.

The three major bottlenecks will make breakthroughs in 2011. The three major bottlenecks in the 3D industry will be greatly improved. At the recent annual 3D industry conference, Zhang Subing, deputy director of the Digital TV Standard Compliance Testing Center of the Ministry of Industry and Information Technology, stated that in 2010, the Ministry of Industry and Information Technology had set up a 3D stereoscopic display standard research group, led the organization of industry experts to conduct standard seminars, and there will be two 3D standards this year. Introduced. The "three-dimensional television image quality testing method" will be the first to come out, "3D security norms" is also expected to be formally promulgated during the year.

The current high prices of 3D TVs are also expected to change in 2011. At the end of 2010, 3D TVs began to drastically reduce prices, but in 2011, as technology matures, 3D TV prices will further decline. The person in charge of Suning Appliance stated that the average selling price of 3D TVs will drop by 30% in 2011, in which the price of high-end 3D TVs will fall by 40% and the average selling price will be around 15,000 yuan.

In terms of film sources, CCTV, Beijing, Shanghai, Tianjin, Guangzhou and other TV stations are all brewing 3D channels; the number of global 3D film production will reach 70 or more in 2011. These factors are expected to further increase the volume of 3D TV sales this year.

5D Shipment of 3D TVs Recently, DisplaySearch statistics show that although last year 3D TV shipments reached 3.2 million units worldwide, about 4% of 40-inch and above TVs have 3D playback capabilities and are expected to With 18 million units shipped, it will reach 91 million units in 2014.

According to the “2010 3D TV Consumer Demand Research Consultation Report” published by the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce in June, the main factors influencing consumers’ acceptance of 3D TVs are that the price is expensive and the source of the program lacks the top two. It is 37% and 28.1%. By December 2010, the situation had greatly improved.

According to data released by Displaybank, the sales volume of 3D TVs in the global market in 2011 will reach US$ 2.816 billion. Survey data from the China Stereo Video Industry Alliance shows that 73.7% of Chinese consumers have the intention to purchase 3D products within the next 3 years.