The TV version of the video app is off the shelf

The State Administration of Radio, Film and Television has continued its heavy-handed rectification of online video, and the TV version of the APP (application program) on the video site has been requested to go offline. The field of smart TV is also deeply ups and downs.

In the future, online video will directly enter the TV screen and it will be more difficult to play "rubbing the ball."

The outside world is worried that with the advent of the mobile Internet era, many young people are accustomed to watching online video on mobile phones and PADs instead of watching TV in the living room. A smart TV that can connect to the Internet, with its rich online video, wants to reinspire young people in front of the big screen in the living room. However, SARFT’s “strict management” has interrupted the direct access of online video to television, and will undoubtedly reduce the enthusiasm of young people returning to the living room.

How to explore a new business model in the “post-regulatory era” is a common requirement for video sites, licensees for Internet TV integrated broadcast and control platforms, and color power plants.

Video site suffers

Peng Gang, senior vice president of LeTV, confirmed to reporters yesterday that LeTV has responded to SARFT's request and made corresponding adjustments.

Peng Gang responded with a text message: “The request of the General Administration of Administration for the next time is the release of the XL version of the video app in the third-party market. We have long since been removed from this version. LeTV is seriously cooperating with the SARFT to carry out rectification and has achieved positive results. Progress will be rectified as soon as possible."

The relevant person of PPTV public relations department also told this reporter that PPTV has already removed the APP on the TV side. At present, there is no TV-side APP on PPTV's website.

As for how to expand this big screen for TVs in the future, the above-mentioned person in the Public Relations Department of PPTV said: "Anyway, we must first comply with the radio and television policy, but PPTV will not give up the opportunity of the home Internet.

In addition, other video sites such as Youku Tudou, iQiyi, Tencent Video, etc. also stated that they will strictly abide by the state policy and remove the relevant TV APP products.

Wu Chunyong, executive researcher of Fusion Network and executive editor of Fusion Network, believes that this is a continuation of the online video reshuffled by Radio and TV in June and July of this year, and is one of the “landing” measures.

"Originally called the TV version, later called the XL version, change the name is useless." Wu Chunyong bluntly, the video site into the TV screen layout will be affected. He urged that instead of stealing concepts, it would be better to be realistic and rethink strategies on television sets. For example, cooperation with the licensee to see what content can be, and what can not be on; SARFT requirements, can not appear on the TV video site brand, since the game rules are set, no need to clean the ball, the violation will be punished. “It is possible to cooperate with content providers, licensees, and color power plants to put some movies and television dramas on the licensee’s side. This will be the only legitimate business model, and then divide the content, advertising revenues, and licensees and color power plants.”

A veteran who is familiar with the OTT industry also believes: "The radio and television are involved in national information security. Therefore, if the video site is to be on the TV, if it is to continue to go down, it must 'hold the thigh' (referring to cooperation with seven licensees); or stop the video. In a nutshell, it is expected that this tightening of supervision will continue at least until the 'two sessions' next year.

Licensing power plant power plant mixed

As one of the licensees of Internet TV integrated broadcast control platform, relevant person in charge of Hua Digital Media said to reporters yesterday: “I also saw news from the Internet. Of course, this is beneficial to the licensee because the video APP has been discontinued. Control and management. The TV version of the APP will have a positive effect on the management of online video content."

The relevant person in charge of Huada believes that if the video site is strictly in accordance with the provisions of the SARFT, when entering the TV screen, it will certainly strengthen cooperation with the licensee.

However, the relevant person in charge of the above-mentioned Hua Digital Media stated that as an integrated broadcast control platform, even if there is more content, it is necessary to strengthen the service. Some non-copyright overseas dramas and oversized programs will certainly be affected when they enter the TV screen.

“For licensees, the overall good, but the responsibility increases,” said the above-mentioned OTT industry veteran, “previously, the licensee only managed to collect money and lacked supervision; now it is not just selling licenses, but also really taking responsibility for content supervision.”

Wu Chunyong thinks: “Although the licensee has strengthened its position, it is also 'happy with mixed'. For example, Lenovo’s smart TV had a Lenovo application store and now it became a BesTV App Store. The original contract stated that you endorse the book for me and how much it gives me in a year. Money is now in default. The licensee must take more responsibility."

For color power plants, the color TV business owners of many companies such as TCL and Skyworth said in an interview with reporters that the rectification of radio and television is a good thing. Wang Zhiguo, chairman of Skyworth’s cool TV company, said: “SARFT opposes video aggregation and strengthens the ability of TVs to backstage. Otherwise, any Internet company can cut into TVs and find people to do TV. From Skyworth, we In cooperation with Licensing Southern Media and its subsidiary, Yupeng Pule, we can work together with licensees to ensure that the content is manageable and manageable.

However, there is also a person in charge of a small and medium-sized color TV company bluntly: “Many people buy an Apple mobile phone and they will go to the machine. Like televisions, although the broadcasting and television control TV and set-top boxes are strictly controlled, the radio and television power station has got a color power plant, but it cannot control the behavior of the common people. Radio and television supervision should be like flood control, sparing and not blocking."

A related person of Caicai Power Plant believes that: “In the era of post-radio power supervision, we have shifted to the direction of 'multi-screen interaction' and tried to bypass radio and television surveillance; video websites and set-top box factories will work closely with licensees.”

“Before CATV did its work on the video operation platform, the rectification of radio and television will disrupt the color power plant, especially the strategic deployment of the new army of the Internet TV. The people’s needs for TV are still there, what rules do smart TV follow? Color power plants need to better plan their own roads. It is difficult for Internet companies to directly make television," said Wu Chunyong.