Why is smart home appliances a scam? Why is smart home always fry?

First of all, the conclusion of the smart home scam is nothing more than two kinds of people, the first is to buy smart home consumers, the second is to do smart home manufacturers agents. The first type of consumer may be each of us, because we will use smart home products now or in the future, the second is business, and that smart home is the most part of the scam. Let’s start with the latter. .

Let's first look at what is smart home. Baidu defines smart home (English: smart home, home automaTIon) as a platform for residential use, using integrated wiring technology, network communication technology, security technology, automatic control technology, audio and video. Technology integrates home-related facilities, builds efficient management systems for residential facilities and family schedules, enhances home safety, convenience, comfort, and artistry, and achieves an environmentally friendly and energy-efficient living environment.

Smart homes are starting to stir up in China. The fuse will definitely be the huge acquisition of smart home startup Nest in 2014. Then the smart home in China is out of control. In the past, smart home companies saw hope and continued to increase research and development. We have not yet designed a smart home company, and we are trying to enter the industry. We look at mobile phones such as Xiaomi, Meizu, Samsung, Apple, Huawei, and the Internet's Ali, JD.com, as well as telecommunications, mobile, China Unicom and other industries in the communications industry. The giants began to talk about smart homes, and they all began to lay out smart homes. The purpose was to be able to fly the pigs when they were in the wind.

Since companies in other industries are inter-distributed, the original company in this industry is even more crazy. It may be a foundry sensor, or a socket panel, which has become a technology company, involved in smart homes, and quickly established promotional marketing. You can not find a consumer first, but you must find an agent. You can use the product first or not, but it must be easy to use for the agent. Then the agent will subdivide the level. The level is judged. How much money is in the money, the more you buy, the higher your level.

This sounds like a little bit of the micro-sales model that has been in the past few years. The above is only about the good products of the propaganda and propaganda. Fudge agents buy and press the goods instead of doing the specific market. This product experience may be awful. However, all the pressure of sales is turned to the agent, and I am only responsible for the deliberate fooling agent. This kind of routine, as a small business partner or a friend who has done building materials business before, listened to the advertisement and continued to receive sales from the business. The phone bombarded and shook the smart furniture, and signed the agent.

According to the evaluation of smart furniture, most of the manufacturers who are currently integrating systems can realize the three functions of lighting control (turning on the lights), security arrangements (cameras, door locks, sensors), and home appliance control (on and off). There are quite a lot of voice control in the country, but the voice recognition function is not flattered here (compared with Amazon Echo and Google's home, etc.), because I also often participate in smart furniture exhibitions and communicate with some manufacturers, some Even if my technology is more advanced than foreign countries, I really want to debunk on the spot why I can't come up with such excellent hardware as Amazon Echo.

When some manufacturers look for agents, the sales of smart furniture are fascinating, and the product is exaggerated. Once the sales are completed, the good market development, product update, and after-sales protection mentioned in the previous period are delayed. After waiting for a year, the manufacturers are still selling them. The product problems often appear, and the money is easy to pay. When I want to return the goods, the money is returned. I don’t know how difficult it is. Finally, the agent found the cost of opening the market. It may be more expensive than the purchase price. The problem of the product is simply not solved by itself. Eventually, it leads to a problem that smart home is a scam.

Above we analyzed the agents, let's talk about why some consumers say that smart home is a scam. As mentioned above, some merchants have fooled agents, so the agent must be fooled by consumers. It will definitely be said before the installation. All kinds of good, and the price is also very good, for example, an ordinary switch panel is tens of dollars, a little better than one hundred, but an ordinary smart home switch control panel to 500+, can be described as The average dozens of times is several times that of a good panel. What is even more uncomfortable is that after the purchase, various problems still occur. It is really a joke to solve the problem and sometimes send the product to the manufacturer.

There are also some home appliances that have joined the smart furniture camp. Many ordinary home appliances have become smart home appliances when they are added to the mobile phone control. At the same time, there are prices, and the price is 30% higher than normal, but some products are even worse. For example, some bedroom lights can use the mobile phone to control the switch. Some friends will find the mobile phone after turning off the lights at night. Is it to turn on the mobile phone first, or to find the mobile phone and then turn on the light? There are some rice cookers and washing machines. Also controlled by mobile phone, after you put the clothes in the washing machine, first find the phone and then open the app and then click to start washing clothes. This product experience also leads to a result, that is, consumers say that smart home is a pseudo-demand, and some businesses just want to increase the number of hoes. The added features are not practical at all, nor do they take into account the consumer experience.

So smart furniture is really a scam, I don’t think so, why is this happening? The evaluation thinks that most of them are because the manufacturers are eager for quick success, they are not willing to invest in cost research and development, they are not willing to conduct detailed market research, and they are not willing to spend a long time. The big cost is focused on the product, just thinking about occupying the market as soon as possible and making money quickly, so this leads to such a result. Of course, there are many brands of merchants doing very well in the market. I will not mention the brand name here. Interested friends can go to Xiaoming to evaluate the smart home network. I believe that smart home is definitely the future trend. Maybe it won't be too long, and half of our home products may have to be connected in the next five years.

Smart Home Rule NO.1: Grasping the user's psychology, deep understanding and no disadvantage

No matter which industry, if you want to flourish, you must learn to understand the wonderful psychology of users. For the industry where the concept of smart home has not yet fully penetrated, it is particularly important to understand the user's psychology. For smart homes, the concept of consumers is still at a simple level of intelligence, and there is no deep understanding. This has led to smart homes describing a very good scene for consumers, but the reality is that consumers do not understand.

In addition, there are still many drawbacks in the use of smart home products: high prices, most consumers can not afford, or do not understand why spending so much, only for family life is simpler; currently smart home products although technology The content is not low, but it is not based on the people-oriented purpose, resulting in too complicated operation, which makes most consumers discouraged; most of the current smart home products are still in the early stage, and the quality problems frequently caused by consumers are full of worries...

It can be said that smart home enterprises have not really grasped the user's psychology and developed products worthy of consumers' purchase. The real smart home should be based on the care of the family, and understand the user behavior through cloud computing and feedback in real time to form a real human-computer interaction. Only in this way can we deeply understand and grasp the user's psychology, and then let ourselves easily enter the user's family.

Smart home renderings

Smart Home Rule NO.2: Impress users with high cost performance

In view of the current chaos in the smart home market, the phenomenon of mixed fish and dragons has almost become the norm. Even the voice-activated lights have been put on the "smart" hat, and the overall price is ranging from several thousand yuan to several hundred thousand yuan. Faced with high prices, consumers can only give up, but smart homes still stand on the shelf, refused to lower their prices, refused to compress profits, and thought about "not opening for half a year, opening for six months."

In fact, in the future, family life will definitely be dominated by intelligence, and smart homes will be fully popularized. But at present, the high price of smart homes has hindered the popularity. As the so-called small profits but quick turnover, smart homes must truly embark on the "altar" in order to truly get their own peak, and enter the ordinary family at an affordable price. At present, the development of mobile Internet and hardware technologies has made possible a low-cost, high-user experience solution that is becoming a reality.

Smart home renderings

Smart Home Rule NO.3: Bundle users with "social"

For the daily life of current users, socialization has become an integral part of their lives. The Internet, especially the mobile Internet, is the key to their indulging. To cater to this trend, smart homes must add social elements to impress users and bundle users.

Users can remotely control smart home products through smart mobile terminals; users can share life with friends and strangers through smart home products at home at any time... these will create “feelings” between users and smart home products. As a result, smart home products are likely to accelerate the popularity.

Smart home renderings

Smart Home Rule NO.4: The key to excellent quality

Anyone who does not want to buy a smart home product at a high price will have quality problems in a short period of time. However, the fact is that due to the high integration of smart home products and the short development time, there will always be inexplicable problems, which will bring many troubles to users.

It can be said that the production process of smart home products is more complicated. From the selection of components, to product design, research and development, testing, manufacturing, the entire process requires a lot of grinding, it is difficult to ensure that the quality is not awkward. As an emerging industry, once there are frequent problems, it will cause consumers to misunderstand the entire smart home industry. Therefore, how to ensure the excellent quality of smart home products has become the most concerned issue for enterprises.

Smart home renderings

"No", there is no peak, smart home still needs to experience

It can be said that the four rules mentioned above, each of which has more unique significance in the development of smart home today. Whether it is the grasp of the user's psychology, the infiltration of cost-effective products, the big hit "social card" or the excellent quality, for the smart home industry, it is a law that must be followed.

Smart home renderings

Every industry must have its own specific rules of action, as does the smart home industry. At present, the smart home industry is slightly confusing, and these rules must be precipitated. After the experience, we can really reach the peak.