Wu Changjiang's resource integration determines the future success or failure of NVC


NVC's integration of the entire industry chain is not a strategic plan that Wu Changjiang established this year or last year. Because he knows very well which direction the industry will go in, how should the company be at the forefront of the industry. In an interview with reporters, Wu Changjiang also unscrupulously analyzed the future development direction of the lighting industry.

Existing industry landscape will be broken

Reporter: In your opinion, what stage is the lighting industry currently developing?

Wu Changjiang: The development of any industry will experience a process from disorder to order, to maturity, and finally to oligarchy. In fact, the lighting industry is still in the transitional stage from disorderly competition to orderly competition. It still has a certain distance from the real maturity of the industry.

Many enterprises have obtained relatively lucrative profits by relying on certain products and certain ideas in the initial stage of industry development, and have achieved staged success. Because the competitors at that time were not strong and the profits were high, the company could easily survive. But this is not a success! Once this pattern is broken, it means the reshuffle of the industry.

Reporter: So, what forces will break the existing pattern and prompt the industry to mature quickly?

Wu Changjiang: There are two kinds of external forces and internal forces in the industry. External power means that if an international giant enters the lighting industry with capital, brands, ideas and talents, and conducts subversive development and reform in the market, it will certainly promote a new industry structure. As we all know, many large home appliance companies such as Xoceco, Haier, Skyworth, etc. test the water lighting industry, they are fascinated by the profit margin and market prospects of the lighting industry. If they used the brand and capital advantages and invested a lot of resources in the lighting industry, it would definitely set off a wave. Unfortunately, they are still just trying and not attacking wholeheartedly.

The internal strength of the industry means that a certain company or a certain type of enterprise in the lighting industry has grown rapidly and broke through the traditional thinking and mode. It will also break the existing pattern of the industry.

Reporter: How long do you think this pattern will break?

Wu Changjiang: The length and shortness of this time and the speed and speed of the speed will not be transferred by the will of the people. This is the result of the development of the market law. However, you can witness that there will definitely be new patterns in 1-2 years.


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