Consumers can save another! Household appliances are included in direct sales

[PConline News] In recent years, the traditional home appliance industry has experienced a downturn. In 2015, China's home appliance industry encountered market winter, and some home appliance product sales both fell. Recently, the Ministry of Commerce of the People's Republic of China and the State Administration for Industry and Commerce announced the No. 7 of 2016 on the scope of direct marketing products, and household appliances were included in the scope of the sixth category of direct marketing products. This caused widespread concern in the direct selling industry. Previously, direct sales categories include cosmetics, cleaning supplies, health foods, health care equipment, and small kitchen utensils.

What is a direct sale product?

Direct selling refers to the direct sale of goods and services by manufacturers, and direct sellers bypass traditional wholesalers or retail outlets and receive orders directly from customers. Direct selling refers to direct selling companies recruiting direct sellers, and direct sellers selling products directly to final consumers outside the fixed business premises. Judging from the direct nature of direct sales, direct sales have saved intermediate links and are conducive to consumers purchasing cheaper products.

Is it an opportunity or a challenge?

In this context, the direct-selling industry added home appliances to direct-category products. Is it an opportunity or a challenge? From the relevant person in charge of home appliance companies learned that although most appliance companies do not understand the direct sales business model, do not understand how to apply for licensing, how to operate, but they all believe that for the recent few years of weak appliances For the industry, direct marketing is a breakthrough point, and it is hoped that new models and channels can reverse the current decline in the home appliance industry. The sales volume of China's home appliances in 2014 reached 127 billion yuan. If direct sales account for 1%, it is also a big market. Many responsible person in charge of home appliance companies expressed the hope that there will be more details about the introduction of direct sales of home appliances so that they can understand direct sales.

Traditional home appliances will usher in an impact

This time, household appliances have been included in the direct sales category, which will inevitably bring new opportunities for the development of the direct selling industry and the household electrical appliance industry. Many direct selling companies will enter the household appliance industry, which will bring no small challenge to the traditional household electrical appliance companies. Zuo Yanyao, a home appliance researcher at China Yikang Research Institute, believes that home appliances entering the direct sales field is a beneficial attempt for supply-side reform. First of all, on-demand supply will provide more opportunities for the transformation of traditional manufacturing enterprises. Second, direct sales can solve some problems of re-employment and re-employment, and at the same time activate more employee innovations, thereby reducing business costs and enhancing the company's market presence. The third, the direct sales model can better promote the innovation of home appliance companies, and enhance product R&D, marketing management, and personnel training.

The full text concludes: The state has incorporated home appliances into the scope of direct selling products, eliminating middlemen from making differential prices. Consumers can bypass retailers and get goods directly from manufacturers. It will help to stimulate the development of the home appliance industry, and will increase the competitiveness of the products for traditional home appliance companies.

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