Easy Electronic Technology Co.,Ltd , https://www.pcelectronicgroup.com “There is no rule without a square.†With the increasing popularity of flat-panel TVs, installation issues have become one of the hot spots for consumer complaints. Under the long-awaited call, the "Specifications for the Installation of Flat Panel TVs" (hereinafter referred to as the "Specifications") was officially implemented on the 1st of this month. In the opinion of industry experts, the introduction of the regulation will guide the industry towards standardization and transparency, but it is difficult to completely change the market status in the short term.
Flat-panel TVs are installed as complaints hotspots According to the statistics of the China Consumers Association, the number of TV product complaints in 2011 was 14,445. Most of the reasons were that the after-sales service was not standardized, and the problem of flat-panel TV after-sales installation was on the rise, mainly concentrated on the installation of installers. Specifications and accessories use inferior products.
The specifications issued by the China Electronics Video Industry Association clearly stipulate that TV manufacturers are the ultimate responsible for the quality of TV installation services. TV installation operators are the direct responsible for the quality of TV installation services; TV installation operators must Only through the relevant installation qualification certification and the authorization of the TV manufacturer, can the TV installation and maintenance service business; the accessories used in the TV installation service should be certified by the TV manufacturer, in line with the relevant national product quality and safety regulations. And standard special accessories. Welcome to the home theater network!
In fact, the problem of after-sales installation of flat-panel TVs has become a major problem in the industry. With the civilianization of flat-panel TV prices and the increasing sales of flat-panel TVs, this problem has become more prominent. Flat-panel TVs are different from traditional TVs in the past, and their installation and debugging processes are more complicated. Operators need professional training. In addition, the installation profit of flat-panel TVs is now very impressive, and some even exceed the TV sales profits, which makes many companies and third-party installation agencies rush to enter.
Driven by the interests, a large number of third-party installation agencies are building TV installations, which makes the market in a state of mixed resources, not only the situation of indiscriminate service charges, but also the quality of accessory products. Due to the large range of home appliance installation services, and the fact that some third-party organizations often “make a shot for a placeâ€, market supervision is difficult. Many operators who do not have the qualification to install and install some inferior materials, these practices not only leave a lot of security risks, but also disrupt the entire market order.
Industry experts generally said that the implementation of the regulations will be expected to change the current market situation. Ren Minqi, a researcher in the home appliance industry of China Investment Consulting, said that the current chaos in the development of installation services stems from lower thresholds and chaotic competition. In addition, there has been no detailed flat-panel TV installation service specification, and most companies have their own policies. Normative implementation will effectively improve the price confusion in the current market.
Industry standardization and transparency into a trend For the introduction of the standard, the relevant person in charge of the China Electronic Video Industry Association told reporters that there are two reasons for the introduction of the standard. On the one hand, the implementation of state documents, the Ministry of Commerce has previously issued the "Administrative Measures for Appliance Maintenance Service Industry" (hereinafter referred to as "the" method), the TV installation specification can be regarded as the concrete embodiment of the appliance management method in the television field. On the other hand, it is also because of the current market chaos, I hope to improve this situation.
The reporter visited the Beijing store and found that there are two main items for the installation of flat-panel TVs, one is the accessory fee, and the other is the installation service fee. It is worth noting that in addition to the unreasonable charges from third-party installation agencies, there are also large differences in the fees charged by domestic well-known brands for the above two items.
For accessories, flat-panel TVs can be wall-mounted. This type of installation is to fix the TV on the wall, which can save the living room space. It is also popular among consumers. Users need to buy pendants. TV companies do not include this when they sell TV. material. The reporter asked Haier, TCL, Samsung and other enterprises as consumers to know that there are two types of racks: ordinary type and multi-function type. The ordinary type is fixed in one place and cannot be moved. The price is 50-300 yuan. Haier's ordinary bracket is 70 yuan, TCL is unified to 90 yuan, while Samsung is divided into domestic and imported, domestic 50 yuan, imported 160 yuan, 300 yuan two price points, the lowest and highest price difference of up to 250 yuan.
The installation service fee is more confusing than the accessory charge. Consumers do not need installers to provide other spare parts. Generally speaking, companies such as Haier and Samsung provide free installation and commissioning services for the first purchase. However, some enterprises and third-party installation agencies charge a certain commissioning fee. Among them, different manufacturers also have a difference of nearly one hundred yuan.
For some of the above-mentioned well-known enterprises, the charges may be “value for moneyâ€. However, for third parties, it can be described as “high price of goodsâ€. Not only is there a problem with the qualification of the installation personnel, but the pendants are often inferior products. Consumer complaints are also concentrated in this area.
"In May of this year, I bought a 50-inch flat-panel TV. I was charged 200 yuan for the installation. The result was broken in less than half a year. Later, I contacted the manufacturer and found that the first installation was not the brand's after-sales personnel. The materials were not the same. Supporting products, just spent a few hundred dollars in the past few days for a new pendant." A consumer living in Changping District, Beijing, told reporters.
There are not a few consumers who have similar experiences with the above-mentioned consumers. When visiting Changping District, many consumers said that there were many similar feelings of being deceived during the first installation of color TV. Hao Yabin, vice president of China Electronics Video Industry Association, said that the after-sales service of flat-panel TVs is a work involving the immediate interests of consumers and an indispensable part of the TV industry quality assurance system. It is hoped that through the implementation of this regulation, a number of enterprises will jointly promote the standardization and transparency of the flat panel TV installation industry.
Mainstream companies will guide the impact of industry self-regulation on the standardized flat-panel TV installation market, and industry experts have mixed opinions.
The relevant person in charge of the development of the specification said that the specification is an industry self-discipline document, but it will have a positive meaning and can be well placed. “The drafting unit of the specification includes Haier, TCL, Changhong and other domestic six color TV production giants. From next year, they will participate in and cooperate with the implementation of the new regulations.†The six major manufacturers account for the majority of market share, so First, mainstream enterprises are involved in and implement the code. After the main framework is established, enterprises or third-party installation organizations that did not participate in the specification will participate in it. Otherwise, enterprises that do not participate in the regulation will appear compared with organizations that participate in the regulation. Without competitiveness, it will be eliminated by the market. Welcome to the home theater network!
Lu Jianbo, an observer of the home appliance industry, has different views. The new regulations for the installation of flat-panel TVs have a good guiding effect on standardizing the installation of TVs and have reference value. However, for the current marketization situation, this kind of regulation is not mandatory, and it may not be effective in the short term. Liang Zhenpeng, a home appliance analyst, also said that the key to the implementation is the self-discipline of the company and the supervision of its after-sales service system.
It is reported that the current flat-panel TV installation problems are mainly concentrated on the pendant. The reporter learned that in the past two years, the number of disputes arising from the issue of pendants is increasing year by year, due to the use of inferior pendants. In this regard, the relevant person in charge of Haier said in an interview that there are many kinds of pendants for selling flat-panel TVs in the market, and it is difficult for consumers to judge whether the products are good or bad. Therefore, Haier has adopted two methods for the installation of flat-panel TVs. One is to directly use Haier to provide Supporting pylons. The other is that if users choose other brands of racks, they will need to pay a certain amount of handyman fees.
For the rack mounted on the flat-panel TV, from the perspective of the consumer, if the specifications can be unified and the price is unified, it will certainly save a lot of market resources and reduce costs. In this regard, Lu Jianbo said that this is like the mobile phone charger, because once the specifications are unified, the charger market will be virtually reduced, and the production companies will also lose some of the market, which is not what companies want to see. . Ren Minqi also said that the reason why the flat-panel TV brackets cannot be unified is that the products between enterprises cannot be unified into one type, and differentiated competition can be formed, which can highlight the individualized advantages of their products and thus occupy a larger market share.
"The new standard will improve the quality of color TV after-sales service." Ren Minqi believes that the flat panel TV installation specification requires the installation of flat-panel TVs to be certified, which can maintain the order of the flat-panel TV installation market and avoid the phenomenon of mixed fish. In addition, it can improve the quality of flat-panel TV rack products, and promote the development of the industry.