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LED lighting promotion is imperative
The investment of hot money and the rise of enterprises have shown that LED lighting, the fourth generation of high-efficiency energy-saving and durable green energy, has been recognized by the majority of enterprises. The favorable policies and strong support from local governments have also led enterprises to enter the era of LED lighting. Australia, Canada, Taiwan, Japan, the European Union and other countries have successively introduced the policy of phasing out incandescent lamps and policies to encourage the promotion of LED lighting into thousands of households. This also makes the Chinese government realize that promoting the use of LED lighting is effective in promoting energy conservation, environmental protection and low carbon life. One of the ways. However, LED lighting has not been recognized by the majority of users such as merchants and citizens. At the same time, the price of LED lamps is high and the quality is uneven, which leads to the appearance of LED lighting in various places. It can be seen that rushing to eat big cakes, LED lighting promotion is a must-have.
On October 1, 2012, China began to ban imports and domestic sales of more than 100W ordinary incandescent lamps. Australia, Canada, Taiwan, Japan, the European Union, etc. also gradually eliminated incandescent lamps, which made the LED lighting market a huge home lighting market. Faced with such a huge home lighting market, Philips, Opus and other lighting giants have developed new products LED bulbs, aiming to replace incandescent lamps to eat home lighting big cake. How to make the main body of home lighting - the general public willingly and satisfied with the pockets, LED lighting companies in addition to ensuring that the products are "excellent", after-sale "home", service quality, how to promote LED lighting is a must, and promote the road of LED lighting Just as the eight-year war of resistance against Japan is an indispensable war.
The era of LED lighting: the road is long and the road is long, I will go up and down
The promotion of LED lighting requires a slow cognitive process. In this process, enterprises can only promote the LED lighting era by seizing the opportunity, grasping the opportunities, and planning and promoting the LED lighting strategy. Enterprises should combine online marketing strategies to promote their own products. At the same time, they also need to hold the first contact user terminal channel, and cooperate with more terminal channels to push products to the public in the first place. For a time to do a good price promotion, the first time through the channel feedback to understand the needs of the public, so as to do a good job of LED lighting promotion and promote their products. Secondly, by educating consumers' strategies, consumers can be guided to identify the quality of products, understand the functions and characteristics of products, and let consumers buy practical and reliable products, and at the same time achieve word-of-mouth marketing for promotion and promotion. In short, to do a good job in LED lighting promotion can ultimately achieve the LED lighting era, is involved in enterprise technology hardware, product strategy, channel strategy, after-sales service and other aspects.
Summary: incandescent lights depreciation countdown, while rural areas as the main use of incandescent lamps, vacating the huge home lighting market. During the civil war, the Chinese Communist Party walked out of a rural road surrounded by cities according to China's national conditions. While LED lighting has Chinese characteristics in China, facing the LED lighting market is in the replacement period, it is imperative to formulate and implement the company's own LED lighting promotion strategy. 
Hot money investment, dividends, uneven quality, lack of standards, export obstruction, etc. These words summarize the recent "insanity" phenomenon in the LED lighting industry, but still can not hide the LED lighting is the future lighting trend. The development of each industry market must go through a certain stage, and the LED lighting market is inevitable. It can be foreseen that the LED lighting market has three phases: replacement period, popularization period, and innovation period. Faced with the replacement of LED lighting market, facing the industry reshuffle, LED lighting companies are rushing to eat big cakes, and promoting LED lighting is a lasting hardship.