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On December 19th, 2014, according to the authoritative analysis of the development status and forecast of China's Internet TV (OTT) market released by Beijing China Guangluoda Information Consulting Co., Ltd. (referred to as "Luoda Consulting"), the authoritative authority of the broadcasting industry and the new media sector in China. The report (2014 edition) shows.
First, the Internet TV (OTT) market will continue to expand
Among the many Internet set-top box companies in China, in addition to the more active Internet companies, traditional household electrical appliance companies and communication equipment suppliers, these manufacturers are mainly engaged in cooperation with license holders. In addition, box hardware manufacturers represented by Shenzhen manufacturers, The "gray zone" outside the supervision of early business policies has now become the main force of the market. 
With the gradual maturity of the market and technology, the integration of Internet-enabled, full-mode, intelligent, and cloud-based media machines has become the mainstream of the hardware market. Main domestic manufacturers active in China's Internet TV market include Changhong, Konka, Skyworth, Konka, and Hisense. 
The Directorate General clearly puts forward the requirements for the rectification of Internet TV: First, the rectification activities should be started immediately. Overseas demand for film and television dramas and micro-movies must be released within a week. No matter which version is to be maintained and cleared, whether it is in the old box or the new box. . The content of the terminal, regardless of its source, is counted in the management of the integrated broadcast control platform. All content on the platform is the responsibility of the licensee. The second is that different versions of the EPG must be reported to the General Administration of Administration; third, unapproved end products (television boxes) are not allowed to be brought to the market; and fourth is the immediate suspension of non-compliant cooperation with telecom operators (transmission in disguise). . 
Third, the main TV set-top boxes and all-in-one computers for OTT terminals
Notice of the State Administration of Radio, Film and Television on Strengthening the Management of Internet Audio-visual Program Services with TVs as Receiving Terminals
1. The terminal can only connect to Internet TV integrated broadcast control platform, and cannot have other Internet access channels;
2. The terminal has an embedded Internet TV integrated broadcast control platform address that must be completely bound;
3. The number of the client authorized by the General Administration of Administration. 
Fourth, Internet TV (OTT) promotes the formation of converged terminals
In the triple play environment, regardless of the two major camps of the Broadcasting and Telecommunication Department who are better, the Internet may preemptively circumvent many barriers and enjoy the triple pot of gold. From the IPTV with increasing popularity of users to the original video of the OTT, the first program for the first time to subvert the Internet to provide clues to TV, for the general public, the triple play witnessed the integration of newborns who watch TV on the Internet. .
Under the current policy environment dominated by “Content Management of Broadcasting and Television and Network Provision by Telecomâ€, SVA should actively explore the application of cloud computing and three-screen integration technology platforms and actively guide the development of new services such as IP television, mobile TV, and mobile TV. , Actively develop emerging markets and user groups. 
V. Internet TV (OTT) Provides Support for Internet of Things Applications 
The China Radio and TV Network develops the Internet of Things, relying on its natural network advantages to develop services such as smart homes and digital communities. Smart homes and digital communities are based on sensors, broadband networks and intelligent software, and integrate various digital devices. An intelligent network of families and communities provides an environment for people to enjoy learning and living. 
LCD is a substance between solid and liquid. It can't emit light by itself, so it needs additional light source. Therefore, the number of lamps is related to the brightness of the Liquid Crystal Display. The earliest liquid crystal displays had only two upper and lower tubes, the lowest of the popular type was four lamps, and the high-end one was six lamps. The four-lamp design is divided into three types of placement: one is that there is a lamp on each of the four sides, but the disadvantage is that there will be dark shadows in the middle. The solution is to arrange the four lamps from top to bottom. The last one is the "U"-shaped placement form, which is actually two lamp tubes produced by two lamps in disguise. The six-lamp design actually uses three lamps. The manufacturer bends all three lamps into a "U" shape, and then places them in parallel to achieve the effect of six lamps.
Tip: Brightness is also a more important indicator. The brighter the LCD, the brighter the LCD, it will stand out from a row of LCD walls. The highlight technology we often see in CRT (ViewSonic is called highlight, Philips is called display Bright, BenQ is called Rui Cai) is to increase the current of the shadow mask tube to bombard the phosphor to produce a brighter effect. Such a technology is generally traded at the expense of image quality and the life of the display. All use this The products of this kind of technology are all bright in the default state, you always have to press a button to implement, press 3X bright to play the game; press again to turn to 5X bright to watch the video disc, a closer look is blurred, you need to watch The text has to be honestly returned to the normal text mode. This design actually prevents you from frequently highlighting. The principle of LCD display brightness is different from that of CRT. They are realized by the brightness of the backlight tube behind the panel. Therefore, the lamp has to be designed more so that the light will be uniform. In the early days when selling LCDs, it was a great thing to tell others that there were three LCDs. But at that time, Chi Mei CRV came up with a six-lamp technology. In fact, the three tubes were bent into a "U" shape. The so-called six; such a six-lamp design, plus the strong luminescence of the lamp itself, the panel is very bright, such a representative work is represented by VA712 in ViewSonic; but all bright panels will have a fatal injury , The screen will leak light, this term is rarely mentioned by ordinary people, the editor personally thinks it is very important, light leakage means that under a completely black screen, the liquid crystal is not black, but whitish and gray. Therefore, a good LCD should not emphasize brightness blindly, but more emphasis on contrast. ViewSonic's VP and VG series are products that do not emphasize brightness but contrast!
Figure 1: Forecast of the market size of set-top boxes in China's Internet TV (2014-2018)
Figure 2: Prediction of Market Size of China's Internet OTT (2014-2018)
Second, Internet TV (OTT) regulatory policies will become more stringent Figure 3: Development Trends of Internet Governance Policies in 2014
Figure 4: Cooperation between Internet TV terminal manufacturers and licensees in 2014
Figure 5: Evolution trend of Internet TV (OTT) convergence terminals
Figure 6: Trends in Internet of Things (OTT) Internet of Things
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