Hisense TV influence series brings different audiovisual experience from sound quality

With the development of new technologies and new technologies, television products have made rapid progress. As the earliest representative of domestic brands that went abroad to expand their land in overseas areas, Hisense has become one of the most watched world-class brands. Not long ago, Hisense took its new product line of new products at the international show IFA2017, including the 9 series, 8 series, 7 series, and 6 series of the four series of ULED ultra-thin TV products sold in the global market, its latest The newly released NU7700 influence series is also among them.

Looking at the world, the Chinese TV market continued to show a contrarian increase against the background of a decline in global TV shipments in 2017, which was mainly due to the increase in demand for high-end products in the Chinese consumer market. For television products, Chinese consumers are increasingly favoring smart TVs with large size, narrow margins, and good sound quality. This trend is in full compliance with Hisense's definition of future products: adhere to high-end quality strategy, lead the market with technology, and be the global leader in high-end television brands.

ULED + top quality "view" and "listen" are all different

According to a report, the penetration rate of Internet TV in China's color TV market reached 84.7% in 2016, and Internet TV has become the standard. With the popularity of Internet TV, it has become a habit of many users to use the Internet to watch TV. However, the picture quality is still the first element of concern for users to purchase televisions. The future display technology competition is still the main theme of corporate competition.

Has always been Hisense ULED TV products are the core keywords of "super picture quality." The characteristics and advantages of Hisense ULED products are reflected in its newly upgraded multi-zone dynamic backlight control technology. Each zone has 4096-level fine dimming, showing the levels, details, and realism that ordinary TVs cannot represent. And this time the new product Hisense NU7700 is no exception. It uses HDR movie-class professional tuning. When the HDR of most products still stays in the decoding level of HDR, the 7700 series is adjusted strictly according to the professional film backlight adjustment standards. Both the brightness and the color curve are in good agreement with the HDR10 standard and the picture quality is even better.

Create top quality effects to create cinematic audiovisual enjoyment. When the excellent picture quality comes out, the top sound quality naturally follows. The current TV trend tends to be more inclined to the large screen series of ultra-narrow frames, but the narrow frame will sacrifice a part of the sound quality to some extent. As a result, more and more consumers are turning their attention to the mini bar, giving it a home theater experience. But it also has to be said that this is not considered secondary consumption.

In a typical sense, TVs are getting thinner and thinner, and good sound effects and TV sounds can't be done in narrow and shallow spaces. They can only be done using independent hanging methods or back hanging styles. May achieve good bass effect. Hisense's new influence series subverted 60 years of traditional TV audio structure, using the sound of the TV, in the ultra-thin space, to achieve a powerful bass effect. The NU7700 influence series adopts dual-mode resonant ultrasonic sealed acoustic cabinet. It directly conducts air into the ear through air vibration. It can display the bass performance of 3 times the volume of traditional phase-inverted speakers, allowing the bass performance to be more mellow and hierarchical. Hisense will A patented sound technology was named Air Sound Field.

Combines hard and soft to bring stunning visual enjoyment

The advantage of judging a TV is not only that it is good enough to use a display panel, but also that it is a good idea for the overall situation. Only by combining software and hardware can the performance of all parties of the TV be maximized. In addition to excellent ULED display technology, Hisense also has considerable experience in design.

In terms of product design, Hisense NU7700 pursues an ultra-high ratio of screens, adopts an extremely frameless design, and the frame is narrow to 2mm, which greatly extends the field of view from the perspective of the viewer. The design is also a continuation of Hisense has always been a stylish atmosphere style, both sides of the NU7700 have adopted a panoramic integrated design, regardless of the front frame or back plate, have not used a screw, the process is extraordinary, can better with the home environment Integrate.

In terms of smart design, the NU7700 is equipped with multi-point WiFi and uses MU-MIMO WiFi technology to allow the TV to enjoy exclusive WiFi, which is almost three times faster than that of ordinary TVs. In addition, the smart viewing mode is launched for video playback. Online video starts broadcasting in 2 seconds, which is 60% faster than ordinary TV. With more WiFi, the viewing is more smooth.

It is conceivable that a continuous improvement in the production process and product innovation, while insisting on creating the "ingenious" quality of the first-line brand, Hisense has brought consumers the most close to the real world of audio and visual effects. Judging from the technological innovation trends of the global color TV industry, Hisense has also embarked on its own characteristics in the international market, opening up a completely new situation. To develop, only innovation.

It can be predicted that in the future TV industry, the pace of industrial transformation and technological iterations will continue to accelerate, while the competition in the TV market will still be driven by core technologies. A simple price war will never be returned as a market. At the same time as Hisense strictly controls its products, it promotes high-end products, quality, and intelligence. The use of technology to achieve industrial upgrading and continuous improvement of user product experience will win greater market share in the future TV market. It is because of the superior quality of products that Hisense has become a representative of Chinese manufacturing, walking in front of other brands, but also allowing the world to re-understand Chinese manufacturing.