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According to the latest statistics from the Ministry of Industry and Information Technology, from January to May this year, China's entire industry produced color TV 58.409 million units, an increase of only 0.6% year-on-year, of which 54.49 million units were LCD TVs, down 0.1% year-on-year. According to another data, the cumulative total volume of TV sets shipped from January to May was 23.37 million units, down 13.1% year-on-year. According to China Unicom's push data, in April and May of this year, the volume of retail and retail sales of color TVs also declined year-on-year. People in the industry believe that in the face of the overall market downturn, some manufacturers have been unable to hold back and choose to use price reduction cards to stimulate sales. This is obviously a signal bomb for a new round of price wars.
Zhang Bing, director of market research at DisplaySearch, said in an interview with a China Electronics News reporter that the risk of a price war in the color TV market this year is higher than in previous years. He said: "The overall color TV market is sluggish and exports are not good, and there has been an uproar in the Chinese market. Color TV manufacturers are facing pressure from overseas sales, and are likely to be transferred to the domestic market in the second half of the year. Korean manufacturers including Samsung are also likely to be unable to complete the entire process. The annual sales target. At the same time, the decline in panel prices, coupled with the rapid development of online channels, will further expand the scale of the price war."
In fact, since the beginning of last year, the decline in the average price of color TV products has become an industry-wide problem. The most obvious is the 4K LCD TV. This time, Konka and TCL took the lead in lowering their prices, which in turn drove curved TVs, especially 4K curved TVs. In the color TV industry output decline, domestic sales fell, exports fell, some manufacturers may also look forward to 4K curved TV positioning this high-end market avant-garde products to increase profits, then TCL and Konka's price cuts may have to break the good dreams of friends Now. Hu Xuejun, deputy general manager of TCL Multimedia China Sales Co., also stated: "If you want to fight a price war, you can't be as innocuous as any other company, and you can't just say it is not practiced, so we have to play it really, play big!"
However, in Zhang Bing’s opinion, reasonable profit is the common pursuit of manufacturers. A brand selling low price may not be a good thing. 
While praised for Konka, Yang Xiaojun's WeChat also “accidentally†burst a material, he asked in two WeChat: “The Samsung’s machine friends who make a bend about the user to make more than 60% of the user Maori, dare to sunbathe the BOM list? The mobile phone industry does not have such a high profit. In the Internet age, Samsung's machine-friends also want to rely on Shantou Marketing to whisper users and make unprofitable profits from unfair information. Here, Xiao Bian can not help but ask questions, what are you? This is about the Samsung rhythm? On this issue, Yang Xiaojun told the China Electronics News reporter, the real curved TV is OLED TV, and now LED curved LCD TV gimmicks have more meaning, in contrast, the price is imaginary. Therefore, he sent such an exclamation over the WeChat circle of friends.
Some analysts pointed out that Samsung TV products nowadays carry more and more of the burden of Samsung Electronics's profits. However, its current life in the Chinese market is not easy. Although Samsung TV has always been a leader in the high-end segment of the Chinese market, its profit margins Ranked in the top three in the market, but now is a very powerful domestic color TV companies such as Skyworth, this Konka undoubtedly put a price reduction on 4K curved TV Samsung.
In fact, if the frame is not about another matter, this “more than 60% of gross profit†will have to be said.
Since Yang Xiaojun mentioned mobile phones, we might as well take a cell phone and give a chestnut. Why Zhou Dagun (360 Zhou Hongyi), Yu Dazui (Huawei Yu Chengdong), and Reebs (Millet Leijun) were so excited that they could get around the price of mobile phones? After the industry chain became more mature and transparent, the product price became an open secret in the industry. Although this made terminal manufacturers fall into an irrational competition in a round of price wars, it also prompted They are looking for new directions, such as winning users through software, services, and word of mouth. This should cause the color TV industry to reflect and learn, "more than 60% of gross profit" is not it can also be transparent? Data from China Yikang show that the current market price of 55 inches curved surface television 10918 yuan, 65-inch curved TV average price It is as high as 19461 yuan. From this point of view, if Konka's price reduction is a "conscience price," then "more than 60% of gross profit" does exist.
In Zhang Bing’s view, this “more than 60% of gross profit†fully complies with the law of market development. Even if the 55-inch product price is reduced to 6999 yuan, it is still tall, and the price of an ordinary 55-inch LCD TV is less than 4,000 yuan. "Like iPhone 4, are you going to buy 6,000 bucks now to buy it? But at the time it wasn't hot?†he said. The appearance of any new product or new technology represents advanced concepts and R&D investment behind it. It is unreasonable to call "profiteering". It is worthy of recognition that manufacturers will lower the price of curved TVs to a level that ordinary consumers can also accept, which will help surface TVs fully accept market inspections. 
Konka has introduced a new Konka X80U TV, 55 inch 4K surface TV for only 6,999 yuan, and claimed to reach the "freezing point price." This news was quickly echoed by your friend, Skyworth, “The price of 6,999 yuan for a 55-inch surface should be the industry standard!â€, “I like it for Konka!†and “support Liu Dan (the new CEO of Konka). The technology flow into electricity is real!". Skyworth Marketing Director Yang Xiaojun gave his thumbs up for Konka in his WeChat circle of friends. And just three days ago, TCL also launched the "non-traditional song, summer Yu Hui," curved surface television universal action, 65-inch high color gamut surface TV prices fell below ten thousand yuan, 55 inches also pulled down to 6999 yuan price. Looked at the original tall TV on the surface straight down the price, Xiao Bian can not help but ask, what are you? This is the rhythm of the open price war? Another round of price war starts firing How deep are the prices of curved TVs?
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