Phone Tablet Market Analysis Report

In July 2014, China’s local tablet brand still occupied the user’s attention in the tablet PC market, and the brand’s focus remained at over 50.0%. Among them, Lenovo's new YOGA plateau boom continues to flourish, reelected product list champion this month. In terms of prices, the focus of this month's users has shifted to the high-end market, and the proportion of products with a price above RMB 2,000 has increased by 9.5%.

Report points

• Brand focus: Samsung and Lenovo users are relatively focused.

• Product Focus: Lenovo YOGA Titanium Plates Reeling Product List Champion.

• Price structure: The price ratio of products in the price segment above 2,000 yuan rose sharply.

• Product categories: Native phone tablets still occupy market focus.

• Storage capacity: 16GB storage capacity dominates the market.

• Screen Structure: The ratio of 7-8 inch and 9-10 inch products has noticeably decreased.

• Brand analysis: Samsung and Lenovo have fierce competition in the price segment of more than 2,000 yuan.

First, the brand attention pattern

• Samsung and Lenovo users are more focused

In July, in the tablet PC market, the attention of Samsung and Lenovo users was relatively concentrated, with market share of 37.1% and 30.1% respectively. Cool Rubik's cube, Asustek, Chihwa and other eight brand manufacturers ranked third to tenth, with user attention spans ranging from 0.5% to 7.0%.

• Huawei and Top 10 Finalists

This month, the pattern of brand awareness has changed significantly. Samsung and Lenovo continue to lead the brand list, and the share of the two concerns has risen significantly, increasing by 11.4% and 6.3% respectively from June. The Rubik's Cube rose from fifth place to third place. Last season, the second place ASUS fell to fourth place.

In the fifth to tenth places, Chi improves the rankings by two to fifth, Taipower and Longcool decline in different degrees, and Colorfly keeps the ranking unchanged. It is worth noting that this month, Huawei and the original are both new brands, ranking ninth and tenth respectively with 1.3% and 1.2% of users.