Recommending home appliances to relatives and friends may also be your obligation to sell after sale

[PConline Culture] During the Chinese New Year, everyone will have a lot of opportunities to get together with relatives and friends. As a small series of home appliance channels, they will always be inadvertently treated as “professional shopping guides” by relatives and friends, but faced with friends and relatives. This kind of shopping guide is not very good, and the hardships in the case may only be understood by the friends and relatives who bought the consultation object.

Buying requirements are often vague

Such as washing machine pulsator or roller?

As a professional shopping guide, it is natural to answer a variety of questions, but often a lot of relatives and friends want to buy a certain product. The demand they express is very vague. The most clear expression of the needs of most of the relatives and friends is their budget. The question most frequently asked by Xiao Bian is the best price for the XX price point. Facing this original demand, Xiao Bian will basically do various popular sciences from brands to products to recommend one or two products so that relatives and friends can choose their own. For example, if you buy a washing machine, someone often asks whether it is better to buy a pulsator washing machine or a drum washing machine. If you say that the drum is good, then you have to explain where the rollers are, and you need to ask them clearly about their purchasing needs. Their budget goes to analysis.

Asked by chain, you can't get mad

There are many types of home appliances and many brands

With regard to the above-mentioned demand question, if it is simply to ask what products can be bought at the corresponding prices, it is still not too strenuous, but the situation is usually not that simple. After asking the first question, relatives and friends will continue to ask that you recommend a branded product based on their budget. They are likely to ask about another brand. Is this brand really good? There are a lot of questions like this, and you still need to patiently explain to them one by one, let them understand the details they want to know.

And there are many categories of household electrical appliances. The span of various products is very large. Sometimes it is necessary to go to a detailed understanding of a product. The Xiaobian also has to dig out various parameters and information so that we can have a spectrum of hearts and go to a friend or relative. A solution is really tired.

It's not finished after the question is over

Do you think it's okay to finish the question? Things often don't develop like this. When relatives and friends asked you all kinds of questions, you spent a lot of time to give them a variety of analysis and analysis. They finally decided what to buy. This time things seem to have only just begun. Next, if you tell them to go to the mall to look at it, see if there is a corresponding model, this time you may also need to be accompanied, go to the mall to see. If you buy online, you may also need to help order, and some large appliances also want you to wait for delivery to coordinate the installation. It can be said to be an after-sales service.

The most afraid of is not to recommend, but to do after sales

In fact, Xiao Bian went back to friends and relatives to ask questions about various purchases. What I was most afraid of was not what products were recommended. However, comprehensive products with better quality would have a greater chance of being more expensive. Within a certain budget, Xiao Bian will generally According to their own understanding to give some of the best choices. These personal recommendations, the most worrying is the quality problems in the later products, since it is recommended by oneself, relatives and friends are generally accustomed to ask the recommended person when the product has problems, and see if there is a faster solution. At this time, not only will your recommendations be questioned, they will feel that they recommend poor quality products to relatives and friends, and that you will most likely need to set up after-sales roles to help relatives and friends contact the after-sales service to resolve product failures.

To recommend products to relatives and friends, you must be ready to act as a post-sale service. This is also a concern for everyone who wants to make recommendations for relatives. After all, no one wants to plant any kind of trouble that may arise at any time.

Try to recommend used brands or products

I used my heart

While recommending products for relatives and friends, Xiao Bian has a habit of recommending brands or products that he has contacted as far as possible to ensure that he has an understanding of the products and recommend them to relatives and friends. This is not only his bottom line, but also more. Easy to recommend to better quality products to them.

Choose a brand that sells better offline

Traditional brand line after sale is more perfect

Now there are many Internet brands of home appliances, compared to the traditional old brands, Internet brand products after-sales service network is likely to be less than the traditional brand, and many older people know little about Internet brands, give them recommendations The product must avoid this cognitive minefield. The offline service outlets of traditional old brands will also be more perfect. If there are any problems with the products, it will be convenient for relatives and friends to find out after-sales services on their own. Since it is easy to find official to after-sales services, the opportunity for Xiaobian to be treated as a post-sale service is naturally greatly reduced.

The article concludes: The more recommendations, the more potential "trouble" may be. However, in the face of consultations with relatives and friends, they inevitably have to act as shopping guides. Xiao Bian feels that what he can do is only within the recommended budget. The most reliable product, so that it may not need to act as a post-sale role for a long period of time.