Single function home appliances abroad prevail

Compared to foreign home appliances, domestic appliances have attracted many consumers' attention due to their numerous functions and high cost-effectiveness. Although sales of home-made household appliances continue to climb, there is still a certain gap between basic functions and industrial design compared to joint venture home appliances.

For foreign consumers, the view of “added value” to home appliances has changed dramatically. In the past, it was thought that "multi-functionality" was an added value, but now it is considered that "goodness" is an added value. Therefore, a product with a single function but superior performance will be selected.

In the past, white home appliances in Japan have evolved according to the "advanced model = multi-function" equation. But in recent years, I feel that this equation seems to no longer be equal. In other words, in the eyes of more and more consumers, even if the function is small, as long as the "design and basic functions" are done well, they can also become high value-added products.

Surveys have shown that the malfunction rate of multifunctional products, especially small household appliances, is often about 10% higher than that of single-function products. For each additional function of household electrical appliances, the average product error rate will increase by 65%, and the maintenance rate will also increase by more than 50%. Consumers must spend more than 15%, and the manufacturer's material technology costs and consumer's maintenance costs all soar.

The more functions of home appliances, the better, or is it simple and practical? Many consumers report that home appliances with too many functions often make them helpless. In choosing home appliances, they are more willing to choose simple and easy-to-use home appliances.

Many consumers may feel this way. If an appliance has to operate several steps to work, they will not bother to deal with it. They often complain to the home appliance stores that the appliance is of poor quality and cannot achieve the desired results. Please send home appliances stores to repair. In addition, in the course of use, many multi-functional appliances simply press a wrong operation key, the next series of procedures may be chaotic, and household appliances are used every day, and the confusing procedures make consumers annoying. Some multi-functional ideas are prone to quality problems because of poor technology at design time. Of course, there are some dwellers who feel the convenience brought by multi-functionality. However, experts advise consumers that they should learn more about the ease of use and practicality of the product before purchasing the product. Do not unilaterally pursue multi-function and one-step place, avoid unnecessary waste.

In addition, previous white goods cannot be seen by anyone other than their family members. That is, white goods are generally placed in places that guests cannot see. In recent years, white goods have become a part of the living room interior and can play a pivotal role in connecting with others. Of course, no matter how good the shape design, but the basic function is poor, it will not be welcomed by consumers.