Nowadays, the LED industry has entered the era of post-lighting, which is reflected in the weak growth of general lighting and the rise of new applications. In many areas such as smart lighting, automotive lighting, plant lighting, and new displays, the contest between lighting giants has begun. In the downstream application field of LED, the leading enterprises represented by Op Lighting, Sanxiong Aurora, Sunlight Lighting, Foshan Lighting, Liard and Zhouming Technology have achieved good results in revenue through intensive cultivation in their respective fields in 2017. which performed. Among them, Op Lighting has the largest revenue, reaching 6.957 billion yuan, and Zhouming Technology has the largest growth rate, reaching 73.33%. In terms of net profit, Op Lighting, Sanxiong Aurora, Liard and Zhouming Technology all achieved different growth. However, although Foshan Lighting's operating income has increased, it shows the most obvious situation of “increasing income and not increasing profitsâ€, and its decline has reached 30.96%. In 2018, the competition for general lighting will become more intense, and the traditional display will also enter the competition "Red Sea." In order to maintain the sustained and steady growth of corporate revenue and net profit, what kind of strategy and competitive strategy will these leading companies adopt? Is it to increase the layout of new areas such as intelligent lighting, automotive lighting, and new displays? Or continue to optimize the industrial structure and strengthen management on the existing basis? Let's find out! Op Lighting is positioned in the green energy-saving intelligent lighting enterprise, mainly engaged in the research and development, production and sales of lighting sources, lamps and control products, and gradually transformed into lighting system and integrated home comprehensive solution service providers. Home lighting sector, 2018 Op Lighting home lighting business segment will be user-centric, offline will continue to enhance the proportion of stylized, decorative products, enrich product lines, focus on creating Nordic minimalist decorative lights series, to meet the young, fashion family Good life pursuit; commercial lighting sector, Op Lighting will continue to strengthen in the chain of brand stores, hotels, real estate, office, school, hospital, industrial and municipal transportation and other fields, focus on highlighting the value of commercial lighting, focusing on intelligent lighting System solutions; In the overseas business segment, Op Lighting will continue to promote the depth and breadth of overseas localization operations, increase the recruitment of local operations teams, improve operational management efficiency, and expand business channels; integrated home sector will continue to enrich and stylize Product line to meet the differentiated needs of target consumers. At the same time, continue to expand the terminal network, and gradually improve the coverage of the network and the service capabilities to consumers. In terms of research and development, Op Lighting will continue to carry out product technology innovation, improve product intelligent coverage, and introduce smarter, safer, happier, more interesting and more imaginative intelligent cross-border products with both functional and decorative features. In addition, the company will increase the research and development of intelligent systems, realize the interconnection of intelligent lighting products and people, and the ecosystem of home improvement, and continue to promote the development of smart home strategy. On the manufacturing side, Op Lighting is planning to lay out the vertical supply chain integration based on the continuous advancement of intelligent manufacturing capabilities. The manufacturing side will gradually shift from reducing manufacturing costs to comprehensive management of overall supply chain costs. At the same time, in order to comply with the global industry 4.0 trend and the national 2025 strategy, the company will continue to promote industrial automation and information construction. Sanxiong Aurora has strong brand and market advantages in professional lighting such as commercial lighting and tooling lighting. It has the ability to provide overall lighting solutions from lighting engineering design, lighting product development and production to after-sales service. It is the overall lighting solution provider for the lighting industry. In 2018, Sanxiong Aurora will focus on key tasks, seize the favorable opportunity of rapid development of LED lighting market and increase industry concentration, and actively expand the home lighting market on the basis of stabilizing the advantages of commercial lighting and tooling lighting market. In terms of manufacturing, Sanxiong Aurora will further strengthen the production equipment investment and automation technology transformation, improve the coordination and cooperation ability of the supply chain, and strive to improve the support capacity of the production system on the premise of adhering to the principle of efficiency and quality priority; in the channel network, Sanxiong Aurora will continue to strengthen channel development and construction of specialty stores and monopoly areas, improve the coverage and density of the company's channels, improve the company's marketing network system, and vigorously develop hardware channels, and actively expand the marketing channels of second- and third-tier cities; In terms of the project, the focus will be on the construction of LED intelligent lighting production base construction projects, LED green lighting expansion construction projects and R&D center expansion and upgrading projects. Sunlight Lighting is guided by market development, technological innovation as the driving force, brand management as the core, energy-saving and environmental protection lighting appliances as the mainstream products, vigorously develop the main business of lighting, and become the leading domestic and international first-class lighting system integrated solution service provider. Through several years of hard work, we will strive to achieve the goal of “100 billion yuan†in sales revenue in 2020. At present, the main market share is: 42.30% in Europe, 20.42% in North America, 15.86% in China, 13.30% in Asia, 2.82% in Latin America, 3.32% in Oceania, and 1.98% in Africa. In 2018, Sunshine Lighting will intensify its innovation in product and market models. In terms of product innovation, the company will increase investment in innovation, including innovation from product design principles, material innovation, and intelligent lighting combined with innovation. At the same time, combined with external innovation funds and innovation capabilities, the effect of leverage and integration will be realized; On the other hand, the domestic market continued to invest in the brand and expand market share as soon as possible. Overseas companies accelerated the brand business through two models of self-owned brand strengthening and capital mergers and acquisitions. In addition, sunlight lighting will continue to promote information technology. Formulate a comprehensive plan with clear thinking and strong implementation, complete MES, build a system from designing PLM to producing MES, supply chain SCM, and financial ERP full information chain, and fully link with HR performance evaluation system to complete from person to person. Then engage in the closed loop of people. Foshan Lighting's main business is research and development, production and sales of high-quality green energy-saving lighting products and electrical products, and provide customers with a full range of lighting and electrical solutions. At present, the three major sectors of lighting, electrician and automotive lighting have been formed. In 2018, Foshan Lighting will continue to adhere to the professional development path, focusing on the three major sectors of "lighting, electrician, automotive lighting", through the implementation of the "high-tech technology, brand and market internationalization, production scale" strategy, Improve overall management quality and sustainable development capabilities. Lighting segment, coordinate product optimization and innovation for different channels, tap the market potential of various channels, accelerate the development of engineering business channels and KA channels; the electrical sector, on the basis of existing product lines, around the "rich, intelligent, upgrade" aspects Carry out creative product upgrades, continue to implement regional exclusive agency policies, and strictly enforce the physique system. Continue to improve the sales network coverage network, guide dealers to increase resources, and vigorously expand engineering, KA channels, provide electrical creative solutions for more large projects; automotive lighting panels, in LED modules, LED optical components and other products Continuously increase investment in research and development, speed up the upgrading of production line equipment, and speed up the launch of new products. Maintain existing customers, actively follow up potential customers who are negotiating, and vigorously develop new customers. Liard currently has four business segments: intelligent display, night travel economy, new business and business experience, and VR experience. The four sectors are independent and integrated, each with independent market space, and can cooperate with each other to expand market share. In 2018, on the "cultural science and technology" platform of the Group's resource sharing, seek further breakthroughs. In terms of technical strategy, we will continue to improve the level of small-pitch TV technology and introduce new products that adapt to the market. In marketing strategy, we will vigorously expand the sales of small-pitch TV domestic channels and occupy the terminal market. In overseas strategy, overseas small-pitch products are directly produced and sold by Slovakia. Overseas, and continue to use the Pingda sales channel to expand the proportion of small-pitch TV. In terms of night travel economy, we will further integrate the resources of the Group's lighting business group, strengthen resource sharing in terms of market development, design creativity, on-site implementation, and operational services to improve project efficiency; at the same time, further strengthen the creative design force. In order to achieve localization in the VR experience, Liard will combine the advantages of the domestic market and the resources of the “Cultural Technology†platform to localize the NP products. On the one hand, it will invest in the domestic production line to meet the domestic market; on the other hand, continue to develop more Solutions to meet the needs of industry customers. Liard said that he will thoroughly study the development path of Hikvision and use Haikang as an example to create more brilliant achievements. In 2017, Zhouming Technology's endogenous growth was strong, its expansion was rapid, its internal management was strengthened, the advantageous business continued to improve, and the lighting sector was actively deployed. The company takes LED application products as its main business and insists on strengthening the segmentation field. Up to now, it has formed two business segments of LED display and LED lighting (including LED professional lighting and landscape lighting). In 2018, Chau Ming Technology will speed up the completion of the second phase of Daya Bay project construction, and implement the centralized and unified management of the previously dispersed production bases of various subsidiaries, and vigorously improve the company's intelligent manufacturing level in the field of LED display, and at the same time, further improve the small spacing. The production capacity of LED products meets the needs of its rapid development. At the same time, the company will actively promote outreach projects. In the display field, Chaon Ming Technology will focus on the potential targets that will enhance the core competitiveness of existing display businesses and enhance the status of the industry. At the same time, it will support the merger and acquisition of subsidiaries to strengthen and expand the unified investment management; in the field of lighting, it will focus on cash. It has a good flow, has overseas sales channels, high-quality customers, high-growth, high-profit companies, and integrates first-tier enterprises with sub-domains with brand, channel and scale advantages. In addition, we continue to innovate, develop new products, and deploy a new generation of display technology. Zhouming Technology will vigorously develop products that meet market demand and continuously expand the application market of products. At the same time, we actively cooperate with upstream enterprises to lay out Mini LED and COB technology, and constantly innovate and change, and develop new and broader business areas while ensuring the stable and healthy development of the company. Shenzhen Happybate Trading Co.,LTD , https://www.szhappybateprojectors.com
