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The biggest difference between Sony A1's design and our common TV is that it looks like a single screen, no speakers, no brackets. It is the first large-screen TV that can use the screen to make sounds.
With its OLED-less backlight structure, Sony has developed the Acoustic Surface technology, which Sony calls the screen sound field technology. The technology uses two sound units to directly act on the back of the OLED screen, and uses vibration to directly make the screen itself produce sounds. It claims to achieve more perfect audio and video combination than traditional televisions, thereby achieving wider audio and video synchronization.
Sony A1 uses an OLED screen and does not have a backlight system, so the role of the advanced X1 image processing chip is obvious.
The TV is the same as Sony's previous flagship LED Z9D, using an advanced version of the 4K HDR image processing chip X1. 4K HDR image processing chip X1 advanced version, the core of which is HDR dynamic image-by-image reshaping technology, 4K HDR 14bit smooth gradient, dual image database three technologies, can achieve real-time image processing performance to 1.4 times the previous generation of image processing chip X1 , achieved a breakthrough in image quality, so as to fully tap into the details of 4K HDR content. 
In the following interview, Ichiro Takagi, president of Sony Vision Products, stated that Sony's biggest feature in the A1 series is a breakthrough in sound technology. Previous televisions have never had such a design. Moreover, Sony also uses the most advanced display technology on the A1 series. It is precisely because of these differences that we believe we can win the attention of consumers.
In addition, for the Sony Z9D in the unprecedented success of last year, also belongs to the flagship series A1 series how to distinguish in the high-end market, Sony clearly stated that Z9D more prominent dynamic backlight system, is currently the most high-end LED TV, and A1 The use of OLED screens is the highest level of current OLED TVs.
For the domestic market from the impact of Internet brands, Sony believes that these brands of users do not coincide with Sony, there is no competition.
Sony said that Sony pays more attention to the user segmentation, and the Chinese market has grown from a pervasive type of growth to a diversified growth, which is in line with the current needs of users. Sony's core competitiveness is the product's technology and value, and Sony will continue to make efforts in the high-end market. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
(Ichiro Takagi, President of Sony Vision Products Corporation)