The physical store looks at the light online to buy the same paragraph, are you sure you are taking advantage of it?

Release date: 2018-05-31 Source: Lighting industry information sharing:

A penny and a share of goods, a brand of a value, this is the unchanging truth, high-end products are too expensive, the mid-end products are not too famous, then buy is known and cheap, can only be deceived.

According to netizen Ms. Yao broke the news

She is in the lighting store below the community

I saw a certain ceiling lamp early.

But in the end, because there is no deal

Later I saw the same style lamp on the Internet.

It is much cheaper!

So I did not hesitate to place an order.

But after receiving the goods, I feel that the material is not the same.

And the brightness is much darker!

And the effect she saw in the store before.

There are indeed differences!

E-commerce differential supply has become an open secret

According to the Beijing Morning News reporter, on the e-commerce platform, "differential supply" has long been no secret. For a certain brand of "e-commerce exclusive", the reporter consulted the customer service staff to understand that this lamp is a special custom-made business, is the platform "special agent" goods, not sold on other platforms, but this lamp The quality and after-sales are the same as the physical store products, and there is no difference.

In this regard, a brand supplier introduced that most of the e-commerce promotions are based on “price wars”. Manufacturers have separately customized “special supply” for different e-commerce channels, which is an open secret in the industry. "There is no online sales, it is to distinguish between online and offline. In addition, Jingdong also has the lowest price, Suning also has the lowest price, then do two different types of products, the price can not be compared." . Moreover, manufacturers also have a clear stipulation that exclusive contributions are not allowed to be sold in regular-priced physical stores.

The supplier said that the version of the online exclusive version and the offline sale have little difference in function and quality, but they are not exactly the same in terms of cost and materials. "The price difference is a few hundred yuan. There is definitely a gap in the material of some things, but the gap is not big."

An e-commerce platform executive who asked not to be named said that some online shopping products will be directly marked as exclusive contributions, but some are mixed in common goods for sale. Online products and offline products are almost identical in appearance. To avoid confusion, they are generally distinguished by model.

In this regard, Lin Wujiang, the chief lawyer of Beijing Nuoheng Law Firm, said that the “e-commerce exclusive supply” goods are changes made under the premise of cost saving, so there is a phenomenon of cutting corners and shoddy, and it is more prominent.

The usual method used by a caller is to "play a price war," so most of the "e-commerce exclusive" products are limited-price production. In order to ensure the profit, the manufacturer will compress the cost of the material of the commodity, resulting in the difference between the quality of the "e-commerce exclusive" product and the similar products in the physical store. Secondly, because the cost of “e-commerce exclusive supply” goods is lower than that of physical store goods, some unscrupulous merchants sell their “e-commerce exclusive” goods as physical store goods to increase their own profits.

In addition, because the nuances of "e-commerce-only" goods and offline goods require a long period of use to be noticed, although the new "elimination of law" clarifies the "repentance" of consumers online shopping, but often consumers find After the difference has passed the period of no reason to return the goods within 7 days, the rights are difficult to be guaranteed.

Therefore, consumers must know how to win and lose when buying lights on the Internet. Lamps are no more important than other products, after-sales and maintenance!

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