What is the difference between a good luminaire manufacturer and a rotten manufacturer?

Release date: 2018-03-14 Source: Lighting Industry Information Network Share:

Many terminal lighting dealers have changed one manufacturer for a few years, and there are very few dealers who have been working with a manufacturer for many years.

Xiaobian has packed up some dealers' experience today. Let us all understand the difference between good manufacturers and rotten manufacturers.

Difference one

Good manufacturers know how to respect dealers, because, in a sense, dealers are manufacturers' food and clothing parents;

Rotten manufacturers often look down on dealers, always thinking that dealers rely on him to make money.

Summary: good manufacturers, respect dealers; rotten manufacturers, arrogant.

Difference two

Good manufacturers know the damage of the goods, attach great importance to the standards of the shopping malls, and develop a strict maintenance mechanism for the shopping malls;

Rotten manufacturers can improve sales for the goods, ignoring the standards of the mall, and even the factory itself is selling.

Difference three

Good manufacturers use dealers as their collaborative partners and are good at guiding the potential of dealers;

The rotten manufacturer regards the dealer as a subordinate, and will only give orders to the dealers.

Summary: good manufacturers, provoke potential; rotten manufacturers, commentary.

Difference four

Good manufacturers take the effective terminal approach as the guideline and try their best to sell the lights together with the dealers;

The rotten manufacturers take the dealer warehouse as the guideline, and try their best to let the dealers purchase the goods.

Summary: Good manufacturers, guide you to the end of the policy; rotten manufacturers, finished the goods, their own chic.

Difference five

Good manufacturers will stand at the dealer's point of view, set reasonable support policies and administrative guidelines, and it is not easy to replace dealers, so that dealers have no worries and go to the market;

The rotten manufacturers will set up more conditions for the dealers. The policy is unreasonable and unclear. Regardless of the dealer's initial investment, the dealers will be replaced at will, and the dealers will be stunned and confused.

Summary: good manufacturers, simple guidelines, no worries; rotten manufacturers, multi-layer conditions, a confused.

Difference six

Good manufacturers will help dealers to expand the investment costs of the mall, manufacturers believe that the brand is promoting, is the work of their own brands;

Rotten manufacturers will deduct dealer fees to save money, do not pay attention to brand propaganda, thought it is a waste of money, propaganda is the dealer's own work, as long as they purchase more goods on the line.

Difference seven

The sellers of good manufacturers are helping dealers to sell lights to make money. Many sellers go to dealers' shops, often help to help them pack up their products, and even entertain customers with shopping guides, and work with dealers to visit customers.

The sellers of the rotten manufacturers are all grandfathers at the dealership. Every time they go on a business trip, they go to the dealer shop and then go back to the hotel to sleep and fight the landlord...

Summary: Good manufacturers, take you to make money; rotten manufacturers, chaos.

Difference eight

Good factory personnel can be courageous to take responsibility, be responsible and responsible, the lamps have problems, can be dealt with in a timely manner, and find the reasons at the source, try to prevent further problems;

People who are rotten manufacturers can avoid it and avoid hiding. If there is a problem with the lighting, they will always shirk their duties and not find the cause. The problem will be repeated again and again.

Summary: good manufacturers, courage to take responsibility; rotten manufacturers, shirking responsibilities.

Difference nine

Good manufacturers attach importance to the products of the terminal shopping malls. The products are good or not sold, consumers like it or not, and the shopping malls carry out their intentions.

The rotten factory thinks that the product has already earned money when it leaves the factory. It is the dealer's own work to sell it. It does not like the consumers, nor does it care about the dynamics of the shopping mall, just exploiting the interests of the dealers.

Summary: good manufacturers, pay attention to product stores; rotten manufacturers, only to make money.

Difference ten

Good manufacturers like to start dealer training, and ask the sales staff to go to the dealers, but also help to train some professional knowledge and selling skills;

Rotten manufacturers think that training is a waste of money, always feel that training is useless, do not ask professional companies to train dealers, nor train factory employees.

"In fact, many manufacturers of bad manufacturers can see it at a glance. Good manufacturers will get better and better, and rotten manufacturers will get worse and worse. Slowly, rotten manufacturers will be eliminated by the mall."

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