Ali Double 11 Online Shopping Festival has repeatedly broken records, and the online shopping festival is regarded as the experimental field of VR/AR new technology.

Alibaba's double eleven online shopping festival has repeatedly recorded a record transaction volume. In recent years, it has also been one of the areas where Alibaba has tested new technology. In 2017, Alibaba launched the Augmented Reality (AR) black cat activity for the public to experience. Like the Pokemon GO, but the virtual reality (VR) application "Buy+" launched before the online shopping festival in 2016 has disappeared, but the online shopping festival can still be used as a new technology indicator, from the public's reaction can be seen A new technology is not suitable as a means of stimulating sales.

VR/AR may indeed bring business prospects. According to Goldman Sachs, by 2025, the application of VR/AR technology in the retail industry will total $1.6 billion and 32 million users. eBay, IKEA, LEGO and Haagen-Daas have all launched the VR combined retail experience.

But whether VR/AR technology can shape the different futures of the retail industry seems to have yet to see a prototype. There is also a lack of regulations or practical norms in the field to manage the use of VR/AR for marketing or advertising.

Buy+ is a VR store application launched by Alibaba. Users only need smart phones and VR glasses to operate. There are 7 stores in the store. Alibaba CEO Mike Evans once said that Buy+ has achieved international retailers connecting global buyers. It is easy to pay with a nod and other actions.

However, Buy+ is only 11 days from the shelf to the shelf. Although the comprehensive VR shopping experience is still difficult to achieve with current technology, Alibaba said that Buy+ has attracted 8 million consumers to provide massive amounts of data, and this time the AR is not only The display of Ma Yun’s “new retail” model also shows that Alibaba has used the online shopping festival as a testing ground for new technologies.