Counting the six reasons why Sony PS VR sales are hot

Throughout the world, the VR market is still in a state of continuous downturn. Although there are giants specializing in this field, the market recovery effect is still small. But the best sales (more) in vr products is undoubtedly the mobile phone VR box, in which Sony PS VR is extremely hot.

In 2017, the heat of VR has declined, but in my opinion, this is not a simple "industry encounters cold" but a return to calm from overheating. Industry vendors and developers pay more attention to product quality and experience. For users, it is a The good news, if you look at the sales of the head can be divided into three categories: high-end PC / host VR, VR all-in-one and mobile VR box.

The best (more) sales are undoubtedly mobile VR boxes, but the most popular are HTC Vive, Oculus Rift and PS VR! So who among the three products sells best? Needless to be PS VR!

Why is PS VR selling so well?

PS VR is the "most intimate" of the three heads!

The target users of PS VR are PS users. Most of these consumers have PS hosts. Of course, if you want to experience PS VR, you need the latest PS4, but the potential user base is equally impressive! But in any case, PC users are several times more than PS users, so why is sales still not competing with PS VR?

This is related to the "threshold". It takes a while to experience the HTC Vive/Oculus Rift in connection and configuration, not to mention the user who needs to purchase a few thousand dollars of PC...

The number of PC users is indeed above the PS, but the PS user appeal is more concentrated: game entertainment! This is closer to the current VR head positioning, so PS users are more accepting VR!

There is Sony support behind the PS VR. There may be no way to compete with the platform such as steam in terms of quantity, but the quality is worth the player's expectation. Especially the mature IP of many PS platforms, the initial effect of VR popularization is still very significant! To extend one point, the PS platform, which is relatively “closed” in content consumption habits, is more mature than the PC platform.

The positioning of PS VR in the experience is still the routine of “living room host”. During the game, players are not required to move in a large range (of course, the device does not have too much support for position tracking), which is relatively mild in high-end head display.

Among the three high-end heads, the PS VR has been updated slightly in the near future. The bundled sales situation with the game combination has triggered a wave of sales climax.

In contrast, the HTC Vive/Oculus Rift has no new actions on the hardware side, and the content side is not the entry point for games that are currently the most acceptable for users! Both have invested more in the education, medical, social and other industries.

Therefore, PS VR can sell such a fire, in the final analysis, because PS VR is currently the most suitable for most consumers (especially gamers) VR head display!