It is said that the chip industry's Matthew effect is obvious. When the chip is low-cost competition, the first-line chip factory can increase the overall profit by increasing the sales volume. However, the second-line chip companies have low gross profit and the sales volume has increased, but it is still not enough for the enterprise to achieve the rising profit level. Only barely maintain the normal operation of the company. Some even assert that chipmakers without more than 30 MOCVDs will be eliminated in the future. So is the small and medium chip factory really suffering from such a large survival pressure? What strategies should be used to open up the market in the future?
The first thing that is clear is that we are not dividing the first- and second-line manufacturers by scale, nor deliberately dividing them. Last year, Yuanrong acquired Jiangxi Ruineng. At that time, some people in the industry were not optimistic about this move. They believed that Ruiyuan’s cost was stale and that it was an uneconomical deal. Others say that mergers and acquisitions between chip companies are meaningless, but it turns out that these concerns are redundant.
There are two possibilities for the acquisition. The first is the price and value of the acquisition, and the second is the space for continuous development and subsequent investment and management. Through effective management and reasonable investment (this is crucial, why is it that a few hundred epitaxial chip companies from a few years ago to the existing full-fledged enterprises are the only ones), in a very short time It can also achieve the desired effect.
Not long ago, Sanan and Jufei signed a cooperation agreement. The cooperation or mergers and acquisitions of such chip manufacturers will have higher and higher requirements for their own management. Once there is a problem, it will be very costly (this phenomenon has also occurred in the industry). ), but it also has an impact on other small and medium chip factories. Therefore, the second-line chip factory must have its own characteristics, to identify the market positioning (market capacity is large), management in place, planned to achieve a virtuous cycle expansion, you will be able to survive. The future pattern must be the coexistence of capacity-based and technology-based enterprises.
In the face of the meager profit chip market, both the first-line and second-line chip factories are constantly upgrading their technology, especially the second-line chip factory. If the production capacity is not as good as the first-line factory, they must upgrade the technology in various ways, and reduce the cost by opening and closing.
In addition, small and medium chip manufacturers should also actively capture new technology trends. For example, the most talked about recently is the impact of technologies such as chipless packaging on the industrial chain. Enterprises like Guangzhou Jingke have also changed from a chip factory to a light source factory.
The so-called chipless packaging technology is just a saying. With the continuous development of the industry, the current packaging enterprises are indeed very difficult. The emergence of many new technologies needs to be carried out in the chip manufacturing process (such as high-voltage chips, AC chips, and Chips, etc.), so the chip factory will continue to get involved in the original packaging industry, and the application enterprises have turned a lot of LED applications, and many new applications such as modules and modules have appeared, which has caused the original packaging industry to divert a part of the downstream. For this reason, it is difficult for the packaging industry to survive in the future. Yuanhui will try its best to provide users with the products they need to provide convenience.
Expansion is a business that all enterprises have to do, but the situation of each company is different, and the strategic objectives and financial strength are different. Therefore, the mode and speed of expansion should be carried out according to the actual situation of the enterprise. Small and medium chip factories should be based on their own. The strategic goals and financial strength are steadily moving forward, forming a virtuous circle of positive energy.
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