Has the age of smart appliances arrived?

With the continuous advancement of technology, intelligent products and smart technologies are gradually maturing. From the early development of smart TVs to smart refrigerators, smart washing machines, and other products with various functions, these emerging technologies make consumers feel new and innovative. wonderful. Please pay attention - whether the era of smart home appliances come?

As the concept of intelligence continues to heat up, the consumer market for smart appliances is in full swing. The fierce market competition has accelerated the overall upgrade of home appliances intelligent technology. Take color TV as an example. Since the spring of 2012, Skyworth, TCL, Konka, Changhong, and Samsung have launched smart TV products. However, the dazzling array of smart home appliances is making consumers feel wonderful and convenient while also making their product identification and quality control.

Recently, the “Intelligent Appliances Intelligence Product Evaluation Report for 2012” organized by the Consumer Electronics Informatization Promotion Committee was released in Beijing. This move can provide the development of smart home appliance manufacturers, and it also provides navigation for consumers to purchase products.

IQ evaluation specifications have been introduced

According to the data from the Research Report on the Market Demand of Smart Household Appliances of the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce in 2012, smart home appliances have experienced over half of the market's development and have reached a market share of 64%. But also smart products, the level of intelligence is not the same: some are free to install applications, some can only browse the web, watch online video; some can be remotely controlled, and some can only be manually operated; Can adjust the washing time and water consumption according to the weight of the clothes, and some can only manually set the washing program; some can determine the refrigerator spare capacity, and some only have the liquid crystal display function. In the face of the market's numerous intelligent home appliances, what kind of home appliances is smart?

In view of this, under the support of the relevant departments of the Ministry of Industry and Information Technology, the Consumer Electronics Informatization Promotion Committee has formulated the “General Principles of Consumer Electronics Products Indicative Index and Product Intelligence Evaluation”, and upgraded the consumer electronics product informatization index and product IQ evaluation. It stipulates that the product intelligence quotient shall be expressed in ten stars, with one class being the lowest and the tenth highest; secondly, the individual informationization index shall adopt the hundred-point system, and the product comprehensive informatization index shall be weighted; and thirdly, the consumer electronics product informatization index Evaluation of product intelligence quotient must be based on a comprehensive assessment of the ten aspects of "information equipment level, functional use, ease of use, expert system, autonomy, adaptability, learning ability, personalization, intervention, and coordination capabilities." Informationized intelligent evaluation model. The use of "PIQ", the product's English quotient of IQ, is used as an identifier to facilitate consumers to identify the level of product intelligence.

Under the guidance of this general rule, the informatization index of various types of products in consumer electronics and the product IQ evaluation specifications were successively introduced, and quantitatively formed a smart home appliance product information index and a product IQ star rating standard.

TV intelligent level is generally higher

According to Lu Jiebo, a well-known home appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, the comprehensive upgrade of the product's IQ standards is the direction of intelligent development for color TV companies and promotes the development of smart TVs; for consumers, not only The popularization of the concept of intelligence also gives consumers a solid and reliable basis for purchasing smart TVs.

According to the "Intelligent Color TV Products IQ Evaluation Report 2012," Chinese and foreign brands such as Skyworth, TCL, Haier, Changhong, Konka, Lenovo and Samsung all have products that meet the seven-star standard and become the highest level of domestic color TV products. With the development of the smart TV market, color TV companies are paying more and more attention to improving the level of product intelligence, and are no longer confined to the intelligent development of 3D TVs. Instead, they have expanded the smart upgrade to a full range. According to the test results announced at the conference, the products submitted by many color TV companies at home and abroad have obtained the good results of the seven-star product IQ, which shows that the level of intelligence in the color TV industry is generally higher.

According to surveys, the functional performance of smart TVs in terms of human-computer interaction, multi-screen interactions, and personalization of home appliances in each of the three areas is of greatest interest to consumers. This is also the main direction for the development of smart TVs in recent years; major TV companies are While developing intelligence in an all-round way, we are also seeking intelligent differentiation. The scores of major TV companies in the evaluation also reflect the road of their intelligent development, such as the Ciri voice function of Changhong Zhishang series; Skyworth's intelligent health system; Konka's dual-channel technology; and the foreign brand Samsung’s SmartTV. Multi-screen interactive performance outstanding.

Washing machine usher in a new pattern of development

After experiencing the popularity of smart phones and smart TVs, the white goods industry ushered in the era of intelligence. According to research data from the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce, with the active promotion of smart washing machines and the increasing consumer spending power, 65% of consumers will consider purchasing smart washing machines in the future. Smart washing machines are expected to become After smartphones and smart TVs, smart home appliances have a high penetration rate.

However, only 7% of consumers are able to clearly recognize and identify smart washing machines, and most consumers only hear about them. At the same time, the current lack of standards for the evaluation of washing machine product informationization index also makes consumers difficult to discern the pros and cons of complicated and complicated smart home appliance technologies, and the market development has become a bottleneck. Insiders pointed out that in 2012, washing machines and refrigerator products have made great progress in the field of intelligent technology. Product output, high added value, and close contact with people's lives have become a hot spot for consumer electronics purchase. On this basis, it is imperative to integrate home appliances such as washing machines and refrigerators into the IQ evaluation system.

At the press conference, the "Intelligent Washing Machine Product Intelligence Quotient Report 2012" was released, and the evaluation results showed that compared with color TV products, the level of intelligent washing machines still needs to be further improved, Sanyo, Samsung, Panasonic, Midea, LG are Obtained a six-star standard. This is also the first time that China's first authoritative organization has released the intelligence level of intelligent washing machine products.

Experts attending the meeting stated that consumers should focus on on-site experience in addition to focusing on the brand and price of their products in the purchase of smart home appliances. In the smart age, smart home appliances should be transformed from “use” to “enjoyment.” Smart home appliances can achieve rapid response and require consumers to experience it.