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With an annual output value of 1.5 billion yuan within 3 years, Hongli Optoelectronics Co., Ltd. was established in 2004. It is a national high-tech enterprise. It is a full-cover LED lighting terminal supplier for indoor lighting, outdoor lighting and car lights. In 2011, Hongli Optoelectronics succeeded. Won the GEM and become the first LED listed company in Guangzhou. In August last year, Hongli Optoelectronics signed an investment cooperation agreement with the Nanchang Municipal Government to invest in the construction of an industrial park in the Airport Economic Zone and promised to use Nanchang as an existing base in addition to Guangzhou. The only leading business development center and production base outside the company. At the same time, it plans to achieve an annual output value of 1.5 billion yuan within three years after official production and full production," Li Guoping said.
“Considering Nanchang’s location advantages, policy inclination and investment environment, it is the best choice to settle the expansion base in Nanchang Airport Economic Zone. The more famous Jingneng Optoelectronics and Lianchuang Optoelectronics are also located in Nanchang. They belong to the upstream, and Hongli Optoelectronics is for packaging and application. It belongs to the middle and lower reaches. The settlement in Nanchang means that the entire LED industry chain in Nanchang is opened up in the middle and lower reaches. The Airport Economic Zone is the key to the construction of Nanchang City, Jiangxi Province. The science and technology base has a high positioning. In addition, the leaders of Jiangxi Province and Nanchang City attach great importance to the LED industry. For this reason, the industry guidance support fund has also been set up. Their investment enthusiasm and professionalism have also moved us very much.†Li Guoping said.
Full use of talent to enhance the company's overall competitiveness and profitability <br> <br> Hongli Opto-electronic has underestimated the competitiveness of products, such as the company's 2835 market share of most products, the monthly production capacity will reach 1.2 billion . R&D is the backbone of the company. Hongli Optoelectronics invests 4%-8% of its sales revenue every year for new product research and development. At present, the company has more than 600 patents and nearly 200 research and development teams.
In order to make full use of the preferential policies given by the city in terms of talents, financial support, market support, etc., Hongli Optoelectronics decided to gradually relocate the middle and downstream molecular companies to Nanchang next year, and concentrate the expansion of fist products and new R&D products in Nanchang Industry. The park will ease the cost pressure faced by the company and enhance the company's overall competitiveness and profitability. Li Guoping said: "If the external expansion, it will definitely be in Nanchang in the future. For example, the packaging of Hongli Optoelectronics is all placed in Nanchang, and Shenzhen Simeid Optoelectronics (EMC packaging) will be moved after the completion of the industrial park. Come over, the whole scale should be relatively large. Last year, the newly developed deep-UV products will also be placed on Nanchang side, which means that all new products we want to add will be placed in Nanchang in the future."
Culture Science Museum to create LED social advocacy green lighting concept <br> <br> In addition to headquarters in Guangzhou, Nanchang will Hongli Opto-electronic LED expansion as the only base in mainland China, and create a set of research and sales in one of the airport economic zone The LED middle and lower reaches production base implements large-scale operation management through the establishment of a sound industrial base. "To realize energy conservation and environmental protection with science and technology, and to build a green home with innovation and hard work", Hongli Optoelectronics will also build LED science museum with LED culture as the theme in Nanchang LED industry base, and promote it to the public. "Less consumption of electricity, more reduction The green lighting concept of “dividing green†is transmitted to the public through participation, experience and learning.
Li Guoping said: "We will take the two production bases of Guangzhou and Nanchang LEDs as the right arm of Hongli Optoelectronics, and make progress together and become bigger and stronger! We will also establish a LED science base, covering an area of ​​about 6,000 square meters. It will invest 50 million RMB to build a LED science museum that integrates technology, museum, exhibition and experience functions, with commercial, public welfare, education and communication value. It can even bring its own DIY products to each visitor and experience LED. The fun of the product." 
In the "four strong" strategy, Hongli Optoelectronics is the first choice for the expansion base in Nanchang Airport Economic Zone, what is the development orientation of the industrial park, and the "four strong" in the guest In the series of interviews, Li Guoping, the chairman of Hongli Optoelectronics Co., Ltd., will reveal the above puzzles to us one by one.