"Software + Hardware + Cloud" car service is a big trend!

Smart rearview mirrors We have previously reported Yunlong, Chelianlian, Xiaobao Intelligent Car, and Daxun. Among them, Carlink and Daxun are smart rearview mirror solutions, which provide solutions to the rearview mirror hardware. The latter only A rear view mirror plate is required to implant the functionality provided by the solution provider. My recently contacted "Merceida" is also producing a smart rearview mirror. Mercedes was originally a "navigation solution provider", and Mercedes-Benz CEO Zhuang Liang said to 36, that in the past ten years, Mercedes has become A "car network system service provider", from the initial provision of hardware solutions, has now become a "soft, hard, cloud" combination of service providers.

Let me talk about Mercedes' smart mirrors, which mainly include the following functions:

Front and rear dual recording recorder: The recorder is 170 degrees wide, the lens can cover 4 lanes; the driving recorder's picture quality is 1080P. Like the driving recorder we reported earlier, it locks the video one minute before and after the collision, creating a short record that covers the time before and after the accident. At the same time, these pictures and videos can be shared to Weibo, WeChat and other platforms through the mobile app.

Reversing image: The rear view mirror can respond quickly when the owner starts the reverse, and can switch the screen in 1.5 seconds.

Speech recognition: As the input of the car hardware, speech recognition can help the owner to release his hands and focus on driving. The functions that speech recognition can call include navigation, weather, LBS life services, and more.

Bluetooth controller: The steering wheel control button is connected via Bluetooth, supports the original car steering wheel, and its buttons can support functions such as making calls and changing music. At the same time, it supports the transmission of local audio to the original car Bluetooth via Bluetooth.

In addition to the above main functions, this rearview mirror can also send WiFi hotspots to the entire vehicle range via 4G; in the event of a road/personal injury, a rescue request can be sent with one click. In addition, Zhuang Liang also mentioned that the rearview mirror also has the ADAS driving assistance function, but in my opinion, this function is just like the ADAS on the driving recorder, and the actual effect can be discussed.

In terms of parameters, the CPU of the Mercedes rearview mirror is LC 1860C (six-core). This chip has the same performance as the chip used in Red Rice 2A. The display size is 5 inches and 8 inches. The resolution includes 800*480 and 1600*480, the navigation adopts GPS+ Beidou dual system, supports dual Bluetooth (3.0/4.1), supports dual WiFi, and can be used as an AP hotspot.

Zhuang Liang told me that in addition to the rearview mirror product, Mesida is also developing a new product HUD. At present, the product prototype has not yet come out, but Zhuang Liang said that this HUD will use voice + gesture recognition in interactive mode (support contact type). And non-contact two gesture recognition), while this HUD will also have built-in GPS and Beidou chips, the display chip will use TI's DLP chip, the imaging distance is 2.5 meters. Operating temperatures range from -20 degrees to 70 degrees.

As for the specific performance of this HUD, we can only watch it after the launch of Mercedes. As mentioned above, Mesida hopes to be a car-and-network service provider with soft and hard integration. At this year's Kyushu exhibition, Mesa also launched a management system that integrates the operation of the automobile after-market stores and online stores. "Bao", Che Lianbao includes four subsystems: store management system, micro-electronics system, micro-marketing system, micro-customer system.

Zhuang Liang said that its advantage lies in letting professional people do division of labor marketing, bringing customers online to stores, free 4S shop, Meibao store, auto repair shop, modification shop, auto supply store, auto parts store, auto beauty Shops, car wash shops, fast repair and fast-moving stores, etc., solve the problems of opening stores and operation management, less product categories, weak integration capabilities, weak information capabilities, insufficient marketing capabilities, lack of marketing tools, and weak Internet thinking among employees. And other issues, thus achieving sales e-commerce, marketing socialization, management automation, customer service network.

Zhuang Liang said that 100 of the terminal stores interested in Che Lianbao will be selected for internal testing to help them build a management system that makes money by service. "The era of making money from hardware is over." Zhuang Liang said. In addition to these product lines, Mercedes also has software-supported system solutions such as Can-Box, Smart-Box, Smart-Tracker, and 360 Driving Recorder. Companies in the fields of car manufacturers, auto insurance, financial leasing, bank credit cards, and consumer loans can use the vehicle data and user behavior data obtained by these terminal products to carry out value-added services.