Interpretation of "12th Five-Year Plan" of Digital TV and Digital Home Industry

The "12th Five-Year Plan" period is a crucial period for China to take a new road to industrialization and speed up the transformation of its economic development mode. It is also an important strategic opportunity period for the sound and rapid development of digital television and digital home industries. The digital home industry is an important direction for the integrated application of the new generation of information technology. It has become increasingly prominent in the development of the national economy. Accelerating the development of digital television and digital home industry is a strategic requirement for promoting the transformation and upgrading of the electronic information industry and promoting the transformation of the development mode. It is one of the important measures for cultivating new types of consumption and expanding domestic demand. It is to increase the level of economic and social informationization and improve people’s lives. It is of great significance to improve the quality and promote the long-term stable and rapid development of the national economy. In order to guide the development of China's digital television and digital home industries during the “12th Five-Year Plan” period, the Ministry of Industry and Information Technology released the “Twelfth Five-Year Plan for Digital Television and Digital Home Industry” (hereinafter referred to as “Planning”).

The "Planning" conscientiously implements the spirit of the 17th National Congress of the CPC and the requirements of the Twelfth Five-Year Plan for National Economic and Social Development, and pays attention to the "Industrial Transformation and Upgrade Planning (2011-2015)" and "Information Industry" Twelfth Five-Year Plan. "Development Plan" and "Electronic Information Manufacturing Industry "Twelfth Five-Year Development Plan" and other effective planning. The implementation of the "Planning" is of great significance for clarifying the strategic intentions and directions of the industry development, clarifying the priorities of the digital television and digital home industry management departments, promoting industrial transformation and upgrading, and guiding the scientific development of the industry.

In order to deepen the understanding of the "Planning" and better implement the plan, the characteristics and main contents of the "Planning" are explained as follows.

The main features of the plan, "Planning," faced with the new situation, responded to new changes, and took scientific development as the theme, proposed development ideas for accelerating the upgrading of the core competitiveness of digital TV and digital home industries, and promoting the transformation and upgrading of digital television and digital home industries. Bright time characteristics and industry characteristics.

(1) "Planning" is based on the current situation and has a long-term perspective. It is a series of major national strategic deployments in the digital television and digital home industries. The "12th Five-Year Plan" period is an important strategic opportunity for China's development, as well as digital television and digital. The key period for the development of the family industry. "Planning" is based on the current situation, implements the relevant requirements of the State Council on the development of the digital television industry, and resolves the reality that the digital television and digital home industry as a whole cannot meet the multi-level needs of the people as a whole. It reflects the country's service to the people's livelihood and the improvement of basic public services. A series of major strategic deployments, with a long-term perspective, focusing on the strategic objectives of Huimin’s strong industry, grasping the favorable opportunity for the transformation of social production and consumption patterns, nurturing new economic growth points, promoting coordinated development of digital television and digital home industries, and accelerating the transformation of development methods, Promote industrial transformation and upgrading. "Planning" combines the national development strategy with the objective requirements of industry development, and it is highly strategic and instructive.

(II) “Planning” co-ordinating and coordinating, highlighting key points, and clarifying the different development requirements of digital television and digital home industry. “Planning” considers the digital television and digital home industry and the national economy and social development as a whole and considers the development of the enterprise and the growth of the industry. The combination of benefiting people's livelihood and serving the economic and social development organically reflects the requirement to correctly handle the relationship between development speed, structure, quality and efficiency.

The digital television and digital home industries are both independent and interconnected. With the increasing popularity of digital, networked, and intelligent lifestyle concepts, digital TV, which is a traditional family life entertainment center, has a closer relationship with the emerging digital family. The development of the digital television industry has greatly enriched the connotation of digital homes and provided important support for digital home business. The innovation and expansion of digital home business has promoted the rapid development of the digital television industry. "Planning" not only embodies the current stage of the digital home business centered on digital television interactive entertainment services, but also emphasizes the need to strengthen business innovation and model innovation, and constantly open up a new situation for the development of the digital home industry.

(III) “Planning” has opened up the way and paid attention to convergence, reflecting the requirements of social development and the development consensus of the industry. In the process of compiling “Planning”, the Ministry of Industry and Information Technology has repeatedly listened to business units through investigations, visits, seminars, seminars, etc. Advice from experts, scholars, local authorities and users fully understand the opinions and needs of all sectors of society. "Planning" also solicited opinions from various departments such as the National Development and Reform Commission and the State Administration of Radio, Film and Television and fully adopted it. The “planning” process is a process of brainstorming, in-depth demonstration, and scientific decision-making, embodying the wisdom and consensus of the entire industry, and scientifically planning new ideas and measures for the reform and development of the industry during the “12th Five-Year Plan” period. The development of the industry has made concerted efforts to achieve a leap-forward development and laid a solid foundation.

Guiding ideology, development principles and objectives (1) Guiding ideology and development principles In line with the guiding ideology of implementing the scientific concept of development and accelerating the transformation of development methods, the “plan” clearly states that it is necessary to promote the adjustment of industrial structure and the direction of transformation and upgrading. We will comprehensively upgrade our capacity for independent innovation, make overall plans for industrial layout, innovate institutional mechanisms, and improve the public service system.

"Planning" puts forward the principle of adhering to innovation and development, application for development, coordinated development, and green development. The digital home is an integrated application of multi-faceted cross-border integration and development of information and communication technologies, products, networks, and businesses, and is an emerging industry with great potential for development. Digital home-related products have a higher degree of marketization. Manufacturing and services are becoming increasingly integrated. They should innovate their development concepts. While grasping the management of certain types of product industries, they must also promote the coordinated development of multiple types of products by grasping the application of systems. The Digital Home Application Demonstration Project proposed in the "Plan" fully reflects this development principle. Through the five links of R&D, manufacturing, operation, promotion, and after-sales system development, the entire industry chain is built, and chips, devices, software, and entire systems are established. Machine, system, and application to the industrial eco-environment.

(II) Development Goals According to the “Planning”, the objective of the industrial scale during the “12th Five-Year Plan” period is to strive to become the world’s largest digital TV complete machine and key parts development and production base at the end of the “Twelfth Five-Year Plan”, with the main product output and quality. The level is among the highest in the world. By 2015, the output value of the audiovisual industry, which is dominated by digital television and the digital home industry, will have doubled from 2010, reaching 2 trillion yuan. The export value will reach 100 billion US dollars, and the industrial added value will reach 25%.

The "plan" also specifies the specific indicators of industrial structure, industrial layout, and independent innovation. To further optimize the structure of the industrial structure, greatly increase the self-sufficiency rate of key technologies and products, and enhance the supporting capacity of the industrial chain; overall layout of the industrial layout should be promoted, and the focus should be on promoting the construction of 5 to 10 applications with distinctive features, strong ability for continuous innovation, and significant use of lead ties. The national digital home application demonstration industry base promotes the development of industrial agglomeration; in terms of independent innovation, it is necessary to cultivate a group of enterprises with strong independent innovation capabilities, and form an innovation system with enterprises as the main body.

Major tasks, development priorities, and major projects "planning" center on the development trend of digital television and digital home industry, in-depth analysis of existing major issues, focus on key links, key areas, and proposed the main tasks and development priorities during the "12th Five-Year Plan" period. The main task of the development of digital television and digital home industry during the “12th Five-Year Plan” period is to break through core key technologies, create a complete industrial chain, promote application model innovation, develop green and high-quality products, implement intellectual property strategy, and develop domestic and international markets. task. "Planning" also puts forward specific development priorities for digital television terminal equipment, digital TV broadcasting front-end equipment, digital home equipment, audio CD-ROM equipment, video application systems and application service platforms.

At the same time, in order to further highlight the key tasks and implement the central tasks of planning, the “Planning” puts forward five major projects centering on the above-mentioned major tasks and development priorities, including special projects for transformation and upgrading of the color TV industry, and special projects for terrestrial digital television reception equipment popularization. Interoperability with chips, devices, software, digital home application demonstration project for integration of the three networks, and public service system construction projects.

The main tasks, development priorities, and major projects proposed by the “Planning” are highly targeted and operational, and are conducive to guiding local governments to do a good job in industry management and guide related companies to grasp the direction of industry development.

Policies and measures to implement the "Twelfth Five-Year Plan" and ensure the realization of various goals and tasks, "Planning" adhere to the basic concept of scientific development and change the mode of development, put forward seven specific policy measures: First, improve the industry The policy system optimizes the industrial development environment. Second, it uses good financial support measures to enhance industrial innovation capabilities. Third, it strengthens coordination and cooperation and promotes positive interaction of the industry. Fourth, it is an overall plan for industrial layout and promotes coordinated regional development. The establishment of a talent team will improve the expert consultation mechanism. Sixthly, it will build an application innovation system to promote the development of industrial integration. Seventh, it will promote international cooperation strategies and expand overseas emerging markets.

The policies and measures proposed by the "Planning" fully consider the following three points: First, link policy measures with major tasks, and establish a system by associating them with each other. Second, specific measures will be targeted and established to promote sustainable development. The combination of long-term effective mechanisms is based on both the current and the long-term perspective. Third, it combines the existing measures with the promotion of policy innovation, focusing on both feasibility and forward-looking.

The implementation of "Planning" is a systematic project that promotes the development of digital television and digital home industry and is highly exploratory and groundbreaking. In the process of planning and implementation, the entire industry should boldly explore and be brave to innovate. In accordance with the goals, tasks, and policies and measures set out in the “Plan”, pragmatically promote the digital TV industry in China to become stronger and stronger, and promote the sound and rapid development of the digital home industry!