Japan's white sales decreased slightly in November

With the advent of winter, the demand for air conditioners in Japan has increased, while sales of other white goods have been reduced to varying degrees.

According to the Japan Economic News, the Japan Electrical Manufacturers Association (JEMA) released domestic white electricity sales in November yesterday (20th). The report data showed that sales of white air conditioners, refrigerators, and washing machines in Japan decreased in November compared to the same period last year. 1.5%, amounting to 172 billion 70 million yen, has seen negative growth for two consecutive months.

Due to winter heating demand, sales of air conditioners increased by 4.8% year-on-year, and sales of heaters and other products also achieved good results. However, sales of refrigerators and air conditioners showed a downward trend at different levels, among which refrigerators decreased by 0.6% year-on-year, and washing machines drastically decreased by 11.4% year-on-year.

From the sales of major white goods, air-conditioner sales amounted to 35.955 billion yen; refrigerator sales reached 30.343 billion yen, which has been declining for four consecutive months; sales of washing machines reached 23.81 billion million. Yuan also saw negative growth for two consecutive months.

Affected by energy-saving awareness, the public is still concerned about efficient energy-saving appliances, but due to the economic downturn, people have also reduced unnecessary home appliance replacements.

In addition, from the point of view of sales product characteristics, the sales volume of large-capacity refrigerators with more than 401 liters increased by 5.8% year-on-year, but the sales volume of washing machines with laundry drying functions decreased by 19.6% year-on-year.