Consumer electronics booming 2013 or Apple's decline

Evergrande, strong, strong, weak out

With the end of home appliances and energy-saving subsidies, many home appliance companies have lost the market's "strength". However, without interference from policy support, corporate market performance will directly reflect its brand strength.

For home appliance support policies, we need to focus on policy specifics. This is extremely important, because if we miss the opportunity, even the best policy will not play its due role. In addition, in the formulation of policies, do not pursue policy universality, because China’s home appliance industry has reached the era of strong, strong and weak, and companies that do not meet the market environment should decide their fate by the market. This means that The time has come for home appliance companies to determine the fate of the market.

Five home appliance brands will be among the top three in the world within ten years

After 30 years of development, China’s total household electrical appliances production ranks first in the world, and the leading brands in China’s home appliance brands are also actively exploring overseas markets. Haier, Hisense, Gree, Midea, and TCL’s top five Chinese home appliance brands are expected to be within five years. Completely open the global market, and rewrite the pattern of global home appliance industry within ten years, ranking among the top three in the world.

Apple's decline, the rise of Samsung

Statistics show that China's smart phone users exceed 100 million, accounting for more than 10% of the country's total number of mobile phone users. Analysts pointed out: Nowadays, Apple’s biggest rival on smart phones, Samsung has already consolidated its advantage in smart phone market share step by step through low cost and high cost-effectiveness, and has taken Apple down to the altar. However, today's consumer electronics core technology changes very rapidly. Within three years, new brands and technologies will emerge to challenge Samsung.

In China and the world's mobile phone market, opportunism is prevalent. Twenty years ago, it was Motorola's world. Ten years ago it was Nokia's world. Five years ago, it became Apple's world. Two years ago, it began to become the world of Samsung, China’s domestic mobile phone. It has also experienced the ups and downs of the roller coaster-like market share in this surge.

The transformation from high-end, high-efficiency to quality and taste becomes inevitable.

Another significant change in China’s consumer electronics is reflected in the gradual transition from brand-to-brand technology battles to “experienced warfare” that satisfies the user’s needs. The high demands for quality and taste have become inevitable in the market and have also become a market for companies to compete. Shares are important influencing factors.

China and South Korea show the ultimate market pattern

The hegemony of consumer electronics in the US, Europe, Japan, and South Korea has already ended. The war between Japan, South Korea, Japan, and the three countries has also come to an end with the decline of Japan’s consumer electronics giant, the Japanese market, and the future market landscape may become a positive for China and South Korea. In the confrontation, both China and South Korea will also become the main force in the home appliance mergers and acquisitions in the world.

Not apple pie, it is Haier, Samsung.

Apple is a typical representative of the enterprises that create demand in the consumer electronics industry. Its famous saying is that before the official launch of the product, we do not know what consumers need. Therefore, Apple never conducts market research. This is a kind of arrogant talent representative. Similar inventions such as the space shuttle. However, more brands such as Haier, Samsung, etc., are investigating and researching and satisfying the needs of users as R&D-oriented. The performance of these two types of companies will become the mainstream of the long-term development of the market.

Traditional stores go to stores, online e-commerce return to tradition

With the unprecedented popularity of the Double Eleventh and Double Twelve E-Commerce providers and the considerable profit of online shopping malls, Suning, Gome and other “physical shop stores” have shown a clear trend of “going to stores”; in contrast, Jingdong, Tmall and other online malls began to test the water store, returning to tradition. This marks the further weakening of the boundaries between traditional stores and e-commerce.

New display means 2015 usher in blowout
The share of new display devices such as OLED and 3D has increased significantly. At the Las Vegas Electronics Show this year, Samsung’s foldable LCD TV gave everyone a “terror” effect. By 2015, the new display means ushering in the market blowout, turning on the computer to watch TV began to prevail, and at the same time the policy of turning on the TV to see the computer will be frozen or will be broken.

Each major technological revolution will bring about the reshuffle of the industry. Therefore, under the background of the rapid development of new means of display, the future market will test the domestic TV brands further. What kind of technology products are more able to adapt to the market, who will become a truly world-class brand, are worth the wait.

In the current market, consumer electronics brands must shape their core competencies, and dynamic adjustment is very important. Judging from the development trend of the global consumer electronics industry, today's industry-leading brands and core technologies are more innovative than ever, which means that the industry is more competitive, and it also proves from one aspect that 2013 will be a turning point in the upgrade of the consumer electronics industry.