Lei Jun: Xiaomi's home is too hot for the future.

【World Wide Web Reporter Lin Di】 On the afternoon of August 31st, at the 2017 Shanghai International Business Annual Conference, Xiaomi’s founder, chairman and CEO Lei Jun stated in his speech that Xiaomi is both a mobile phone company and an Internet company. New retail company. In the future, Xiaomi will be the muji science and technology product, and the new retail is one of the five core strategies that Xiaomi proposed at the beginning of this year.

Figure: Lei Jun called to be the scientific community's muji

Lei Jun revealed that as of now, the number of millet stores nationwide has reached 179, and Xiaomi plans to open 200 at the end of this year, and it will open up to 1,000 in the next three years, striving to break through 70 billion yuan in revenue in the Chinese market within five years.

Why millet house fire? Lei Jun summed up three reasons: First, there are explosives, such as millet air purifiers, millet bracelets, etc.; Second, the industrial design of products with high face value, "Each small product has a stunning feeling"; third It is cost-effective.

As of August 28 this year, the latest data show that millet home total passenger flow reached 15.7 million passengers, a single store monthly is 5.19 million yuan, 280,000 yuan per square meter of floor effect, currently ranked second in the world. Lei Jun believes that Xiaomi's home is an offline retailer with e-commerce efficiency. "I suggested that my friends not visit Xiaomi's home on Sundays because there are so many people. It may be better to go Monday to Friday."

"Millet is to be a muji of the scientific and technological community, and to use the Internet's technology and methodology to do offline sales." He believes that consumption upgrades are not selling more and more expensive, but can use the same price to buy better products. "Offline retail stores have the opportunity to be as efficient as online e-commerce," Lei Jun said.

Lei Jun pointed out: “In the past few years, Xiaomi had defeated almost all the cottages in the market.” In Xiaomi’s mobile phone swearing convention in July this year, Lei Jun announced that Xiaomi’s mobile phone shipments reached 23.16 million units in the second quarter. It increased 70% QoQ, setting a new record for Xiaomi's quarterly handset shipments.

This year coincided with the seventh anniversary of the establishment of Xiaomi. In 2014, Xiaomi spent two and a half years making China the No. 1 and No. 3 in the world. "Even if I remember today thinking about what happened two or three years ago, I feel incredible." Lei Jun said.