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Mr. Wang, a real estate developer who often deals with outdoor advertisers, told Shanghai that the large and small outdoor advertising company received an urgent notice from Shanghai Rongwei Environmental Protection Bureau on suspending outdoor advertising approval last week. “The billboards under construction will also be suspended.†Mr. Wang said, “The reason for the suspension is not listed in the emergency notice. Now everyone is very anxious. Some big advertising companies are communicating with relevant departments.â€
The public relations director of the outdoor LED media operator Tulip Media (hereinafter referred to as "Tulip") confirmed that the company was notified in mid-April. "Although the notice did not write the reason, we know that it is to welcome the Olympics. Suspension of approval will not affect us." According to the introduction, the tulip has been completed in the prime location of the business district. There are 9 LED screens in Shanghai covering Xujiahui. 5 core business circles such as Nanjing West Road. Zhang Wei said that the current policy "improves the threshold for entry, but it is conducive to our development."
He Xinhao, chief executive of Asiac Group, a media consultancy and research institute, said that advertising revenue currently accounts for less than 10% of total national income, with a lower share of outdoor advertising. "From the government's point of view, it is impossible for the outdoor advertising to affect the development of Other industries. The government's approach is correct." It pointed out that although traditional outdoor billboards will be reduced, with the subdivision of buildings, supermarkets, subways, etc. With the development of the market, the total amount of advertising has not decreased, so outdoor advertisers need to transform and develop new businesses. Advertisers must also develop a diversified delivery strategy. 
In addition to the suspension of approval, Shanghai will also sort out existing billboards. At the "two sessions" in Shanghai this year, some representatives suggested that the billboards along the Pujiang River should be strengthened and reorganized, and the billboards along the northern Bund of Pujiang River should be dismantled as soon as possible. To this end, the Shanghai Municipal Appearance and Environmental Sanitation Administration (hereinafter referred to as “Shanghai Rongwei Environmental Protection Bureauâ€) replied that it will work with the relevant management department of Hongkou District to try to dismantle the outdoor advertising of the North Bund before the end of June this year and strictly control the 9 roofs in the area. Outdoor advertising facilities.