Small Appliance Industry Needs to Strengthen Independent Innovation

At the Canton Fair concluded recently, several responsible persons from domestic small household appliance enterprises expressed the difficulties in the export market. They frankly stated that the main reason is that foreign product standards have become more and more stringent, and the speed of replacement has accelerated, and the production cost of enterprises has increased. However, the unit price of products has been getting lower and lower. For example, some TV antenna products were still around US$50 a few years ago and are now falling. To more than 30 US dollars, profits are getting lower and lower.

Compared with large home appliances companies, the days of small household appliances companies are obviously much harder. Domestic small household appliance companies mainly sell fans, kettles, coffee makers, and other products, with the largest markets abroad, and mainly OEM (OEM) models. For them, the international economy is weak, technical barriers, and ever-increasing production costs. And so on, they are constraining their development.

As we all know, China's small household electrical appliances companies are mostly small and medium-sized enterprises, and these enterprises have been too dependent on domestic low labor costs for many years, all of which are squeezed on the road to foreign trade processing, and export dependence is high. This kind of development model has formed a certain momentum of growth in the early stage, but it has also caused the entire industry to accumulate innate deficiencies. The biggest problem is that market risk foreseeability and resilience are relatively low, and they are prone to ups and downs. In fact, starting from sixty-seven years ago, many small household appliances enterprises have faced varying degrees of difficulty after successively experiencing reductions in export tax rebates, labor shortages, raw material price increases, the global financial crisis, the appreciation of the renminbi, and many unforeseen market blows. In the development dilemma, some companies have even gone bankrupt or converted.

However, judging from the current situation, although the pessimism over the small household appliances industry is still relatively strong, there are still some bright colors in the transmission, and has a strong direction and expansion, or may bring hope for the future development of the industry. In fact, from the recent changes in the structure of export products, it can be seen that the production concepts of many small household appliances companies have undergone a tremendous transformation and they have begun to focus on quality. The greatest contributors to quality are those with high technological content and high added value. Innovative products.

In the small household electrical appliance innovation product, the electric fan can be said to stand out and play an important role. The biggest function of the electric fan is to achieve cooling in summer, but with the popularization of air-conditioning products, the space for electric fans left in the cooling product market is getting smaller and smaller, and the pressure for the survival of electric fan manufacturers is also increasing day by day. However, the difficult living environment has made electric fan manufacturers realize that if they only pay attention to the cooling function, they will never be able to obtain competitive advantages with air-conditioning products. Only by taking a different approach in terms of functions and creating new market demands can they find a way out for survival. As a result, some electric fan manufacturers have begun to work hard to improve air quality, mosquito repellent and other additional functions, and incorporate advanced technologies such as negative ions and photocatalysts, making electric fans no longer just a simple household appliance for ventilation and cooling. Technology products that meet the diverse needs of consumers. Through innovation, electric fans have not only opened up the domestic market, but also catered to the needs of the international market. Today, exports of high-tech and high-value-added electric fan products have remained stable, and there have been major increases (exports of electric fans increased by 4.8% in 2013).

Obviously, if small household appliances companies want to survive the current predicament, they must actively innovate like electric fan manufacturers. In fact, with regard to market development trends and general laws, with the continuous emergence of new materials and new technologies, the cycle of product replacement is getting shorter and shorter, and innovation will inevitably become the key to the competitiveness of small household electrical appliance companies. It can even direct one. Industrial life and death cycle. In order to develop healthier and healthy development, the small household appliance industry must adapt to the macro environment, develop from extensive development to elaborate development, identify its own positioning, and create new demands and values.