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One sentence can be a good description of the status quo of China's television industry: the brutality of today and tomorrow, set off the beauty of the day after tomorrow. In the ever-changing "Internet Plus" era, China's TV industry is facing a huge change. A cruel war of transition has already begun. It can only be a winner when it comes to the day after tomorrow. For the traditional TV industry in China, how do they respond to the great changes they face? 
In short, traditional old TV companies are trying to regain their initiative, and new Internet companies are actively expanding their segments. Taking traditional TV companies such as Haier, Changhong, Konka and Skyworth as examples, they are actively creating their own Internet brands and jointly accomplish the goal of regaining the initiative of the smart TV market through online, offline and online. New Internet businesses such as Xiaomi, Leshi, and Barley have also entered the television market.
Skyworth’s “Cool Open†series, Konka’s super TV “Konka T60â€, Changhong’s mobile connected TV Changhong CHiQ II and Haier’s modular Haier Ali second generation TV are all important transitional events in the traditional TV industry. . The so-called: thinking is changing, change is pass. Under the “Internet Plus†precept, it means death if it does not change.
In the same way, Internet companies such as Xiaomi, Leshi, and Barley have not been idle. In the “Internet +†environment, they fully utilize their advantages in the use of the Internet and rapidly expand the development and promotion of smart TVs. LeTV relied on the rich and popular LeTV.com to seize the home smart terminal; to engage in barley and television concept-based barley television, to make eye-catching in the market, the limelight, enthusiast audio, 4K extremely clear, barley UI, hardware and software upgrades, cloud screens and other concepts emerge in endlessly. With the launch of the new millet TV hit by Haier, it has become the focus of public attention.
To sum up, whether it is the traditional TV companies adopting transformation or the Internet TV companies relying on their own platforms, content, service, user experience and other aspects are the top priorities for the development of the smart TV market, so that we can see the bright future.