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Like a flower with original sin, the domestic stand-alone game site relies on Chinese and cracked copyrights to survive. However, with the strengthening of copyright supervision, its days have been rather difficult. Sites such as 3DM, Ranger, etc., are also trying to get rid of the shadow of “piracy bases†and seek to develop towards genuine or portal websites.
To grab the Chinese version of the fierce competition
Restricted by the domestic approval environment, many well-known foreign big-name games are not available through official channels in the country. This gives stand-alone game sites a space to survive and profit. They rely on providing first-hand free cracking and localization. Version of the game download, gathering popularity and traffic, and then realizing traffic through advertising.
“At present, the ad revenue of Ranger Network accounts for about 40% of the total annual turnover. Gao Peng, deputy general manager of Hangzhou Fengxia Network Technology Co., Ltd., told reporters that in addition to advertising, other income is derived from the sale of genuine single-game, peripherals. And online games and other transport.
Although the audience is limited to the game player's niche circles, such websites rely on traffic to live vividly. However, due to costs, there is no way to do large-scale bid rankings and commercial promotion, which makes it possible to grab the Chinese version of the game the first time, has become their core competition magic.
According to the person in charge of a well-known Chinese organization, a game that involves thousands of texts is completely translated and tested. It can take at least 2 to 3 weeks. In order to seize the initiative, stand-alone game sites have invested heavily and organized a full-time Chinese team, but "many are shoddy, a full-time translator is responsible for 500 to 1,000 sentences, regardless of quality is good or bad, one day will be able to come out. After all, who grabbed In the first edition, there will be more promotion."
This kind of heavy speed is not heavy practice, so that some amateur Chinese group retreat, "Now the circles are paying attention to speed and neglect the quality, folk Chinese group can no longer adapt to this competition."
To become a legitimate game channel entrance
In addition to releasing cracked versions, there are default rules in the stand-alone game site circle. "After touching the genuine, you can't touch the cracked version again." A game industry source said that under the pressure brought by the cracked version, many genuine game manufacturers in order to protect their sales performance have turned to these sources of pirated publications. , "The stand-alone game site promises not to publish pre-release versions such as Simplified Chinese, cracked, etc., and it can sell its licensed game's genuine CD, as we have begun to sell several genuine games."
Gradually, this default rule becomes an inherent mode in the industry. In addition to cracking legitimate games, stand-alone game sites are slowly shifting towards the role of the original game channel entrance, and they want to go from the shadows to the sun.
“The genuine road is a general trend, especially when the domestic independent stand-alone game market has resurfaced, and users’ payment habits are slowly developing towards a healthy trend.†The industry source stated, “And genuine game manufacturers The cooperation and development of R&D and sales by channel providers can integrate resources together into the same interest chain, which is also a win-win strategy.â€
The long road to transformation
Although stand-alone gaming sites have sought to transform themselves, some people in the industry pointed out that in the world where PC-based stand-alone games have been sluggishly declining, stand-alone game sites still have a long way to go to achieve true breakthroughs.
"Many well-known foreign companies no longer regard stand-alone as the focus, but chose the online market, such as "The Elder Scrolls 5" and "Call of Duty" all launched their online versions." A game industry source pointed out that stand-alone online games The trend is the entire industry, which is a severe test for websites that rely on pure stand-alone games to survive.
At the same time, this person believes that although the domestic stand-alone game industry has just recovered, "though they have seen the user base of this market, and ignored the overall quality and payment habits. After all, the domestic free, cracking ethos has long been ingrained, and simple The fight against piracy will only lead to more pirated and cracked websites." 
