The biggest display terminal in the home is the arrival of new television opportunities

As a guest of this conference series, Peng Xiandong went to the Gome Store to learn about the existing home appliances, and the actual situation also confirmed his point of view. He believes that consumer TVs show four basic trends at any time.

“The first is the value of color. Consumers have changed from the level of solution to the need to sell products with good quality.” Peng Xiandong said that this point can be seen from the current product on the market, ultra-thin, curved surface The appearance of products such as borders and borders are all to cater to this feature.

Peng Xiandong concluded that the four basic tendencies are related to size. According to relevant data, the current color TV sales in Chengdu and Chengdu are 55-inch or more products. However, 20 years ago, this figure still remained at 29 inches. The increasing size of television has become a trend. Peng Xiandong said that considering the size of the living room, according to the viewing distance of three meters, this data will be stable at about 65 inches in the future.

The third is the resolution, Peng Xiandong believes that, according to the data of China Yikang, the current 50-plus mainstream color TV, 100% are more than 4K products, the past 2K products have been updated iteratively, and basically disappear. On August 31, Sharp announced 8K new products. Peng Xiandong believes that technological innovation will not only be used only in the home appliance industry, and that 8K products may also be used in medical and other industries in the future.

The fourth is intelligence. Peng Xiandong judged that in the future, industries that can create hundreds of billions of output value, one of which is definitely artificial intelligence. In the era of the Internet of Things, basically every home appliance has the WIFI function. As the largest display terminal in home appliances, color TV will assume the most important information output role.

Appliance upgrade is a general trend

According to the latest data for 2017, TV sales in the first three quarters fell more than 10%, but the sales amount increased by 5.1%. The decline in the number of units and the increase in the amount of money clearly reflect the higher demands on the quality of the products themselves when consumers purchase TVs. The upgrading of home appliances is the trend. This is what Peng Xiandong holds.

As an expert focused on retail research in the Chinese consumer goods market for a long period of time, China Yikang Times Market Research Co., Ltd. also has relevant data analysis on consumer demand. Peng Xiandong said that based on the final consumption data, it can be seen that there are two decisive factors in determining consumers to purchase products. First, the product scene, consumers in accordance with their actual environment speculation, the purchase of the product; the second is that in the purchase of high-quality goods, consumers more fancy personalized products, this phenomenon is also evident in the color TV industry.

Although the color TV industry was under greater pressure in the first three quarters of 2017, Peng Xiandong remained optimistic about the color TV industry. He believes that throughout history, television does not eliminate films, and mobile phones do not eliminate them. They complement each other and perform their duties. “The level of use of color TV by consumers determines that the development of the industry is a phased one. As a smart output terminal, there will be new opportunities."