The home appliance market is getting stronger

Red-nosed reindeer, smiling Santa Claus, Christmas tree full of gifts. Although there are nearly half a month away from Christmas, these Christmas elements are already visible everywhere in the city's home appliance stores. It is also full of "Christmas taste." Faced with various festivals in the year-end and new-year events, home appliance manufacturers have “prepared” ahead of schedule, and a fierce “year-end battle” has begun in advance.

Over the “Ocean Festival” Fitting for the Needs of Young People Today Christmas has become one of the festivals most concerned by the public. In the mouth of businesses, Christmas and “11” and Mid-Autumn Festival are also called the “Three Battles” in the second half of the year. According to the relevant statistical data of China's retail industry, the proportion of sales in the Christmas season can reach more than 30% of the total sales volume in the second half of the year. Behind such a large-scale promotion, the huge economic benefits have become the main driver. "Christmas gifts", "Christmas coupons" and other methods compete for the "Christmas economy" this seductive cake.

The relevant person in charge of Suning Appliance in Tianjin said: “This year's Christmas is not only a period of strong sales in the traditional sense, but also has the mission of 'taking the task'. No matter whether it is a manufacturer or a retailer, the completion of sales tasks this year is not very good. So the whole industry wants to repay the debt by Christmas." The official also said: "From the hot sales of 'double 11', we can see that young people have become the main force for buying home appliances. "Yangjie" pays great attention to it, so to do a good Christmas promotion, "warmth" and "fashion" as the concept of design and promotion activities, are to fit the needs of the younger generation."

Preheat the promotion period up to 20 days in advance. “Preheating in advance. On the one hand, it is to make consumers feel the Christmas atmosphere, increase the passenger flow on Christmas Day, and on the other hand, it is to increase the promotion period and make the Christmas sales season longer.” A Gome electrical salesperson told the author. It is understood that as early as the beginning of December, the city's home appliance retailers launched more than 10 various types of promotional activities, this year's Christmas sales season will be up to 20 days.

Suning Appliance related person in charge said: "In December has always been the major businesses to complete the annual sales task sprint stage, is also an important time for the inventory of one year, Suning will carry out online and offline collaborative new promotion model. At present, Suning University The procurement platform has signed purchase agreements with hundreds of brands at home and abroad to complete the reserve of hundreds of millions of sources. Thousands of mainstream sales products in the market have all participated in the promotion, and the overall profit distribution has exceeded the 'double 11'.” Gome launched a pre- The deposit is worth thousands of yuan, shopping points, 4 days and 3 nights, Hong Kong and Macao tours, and delivery of ten perfect dried fruit spree packages are all very intimate and affordable, and the much-anticipated iphne5 is also officially listed on the 14th. This year, "Bursting Red" online shopping mall is not to be outdone, Lynx Mall launched a large home appliances "12.12" crazy purchase style activities, special sales of pre-owned appliances, Jingdong Mall is the main service card, buy color TV to send cleaning cloth , buy a washing machine to send care gift packages, and promised home appliances limited time delivery.

Small appliances turned "Christmas gifts"

The price "to force" and service "to force", the merchant's concentrated promotion at the end of the year made consumers intending to purchase household appliances eat a reassurance pill, and the "Christmas gift" became a major selling point for the business. Small appliances with cartoon shapes and Christmas elements have also become the highlights of the business to attract customers.

According to the person in charge of the store, businesses have increased the stock of small appliances to meet consumer demand. It is understood that in the dry winter, a humidifier with negative ion sterilization function will help you to care for your child's delicate skin. A cartoon-shaped electric kettle allows children to learn life skills while having fun; as a child, nothing is better than Sending a multi-function foot bath can make parents feel more intimate; What gifts must a lady give at a Christmas time? An electric shaver must be a great choice; as a man, a practical beauty instrument or A hair dryer may help you win her heart. In addition, coffee makers, hand warmers, and soymilk makers are good choices for the season.