Who is the LED successor OLED panel is explosive growth

Who is the LED successor OLED panel is explosive growth

According to DisplaySearch ’s latest quarterly OLED (Organic Light Emitting Diode Display Panel) recent shipment survey, global OLED shipments reached a record high of US $ 252 million in the third quarter of 2009, an increase of 31% from the previous quarter; The shipment volume reached 21.7 million pieces, an increase of 19% from the previous quarter (see chart below).

Q1'08 ~ Q4'09 OLED panel shipment value and growth rate

Although the poor economy has a certain impact on the industry, the demand for AMOLED panels has increased due to increased demand for high-end mobile phones and increased shipments of smart phones (Smart Phones); meanwhile, Samsung Telecom continues to actively promote the benefits of using AMOLED panel phones, It has also promoted consumer acceptance.

Among AMOLED suppliers, SMD is the main leading manufacturer, both in terms of shipment volume and shipment amount are far ahead of other manufacturers; in the third quarter, SMD dominated the market with a 73% market share (calculated by shipment amount); and RiTdisplay (Rhenbao Technology) ranks second with 12% market share. LG Display also announced that the 15-inch AMOLED TV will enter mass production in the third quarter of 2009.

Mr. Hiroshi Hayase, research director of DisplaySearch small and medium-sized panels, said: Although the mobile phone industry has been hit by the recession, Samsung ’s marketing strategy has pushed the demand for AMOLED high-end mobile phones to a peak. He also pointed out that it is estimated that Samsung will continue to maintain its leading position in mobile phone display in 2010.

Market share of OLED shipments by manufacturer (including AMOLED and PMOLED) in the third quarter of 2009

Compared with the growth of AMOLED regardless of shipment volume and shipment volume, PMOLED did not grow between 2008 and 2009, mainly because of the unsuccessful market conversion between flip phones and high-end smartphones using PMOLED. Nevertheless, the demand for PMOLED in vehicles has increased due to the use of Mercedes Benz and Lexus; in terms of shipments in the third quarter, PMOLED shipments in automotive applications reached 427,000 pieces, an increase from the previous quarter19 %, And a 22% increase from the same period last year.

In the third quarter of 2009, we saw several major consolidation events in the OLED industry. For example, Eastman Kodak Co. sold the OLED display business to Lejin Electronics. InnoLux merged CMO and TPO. Tongbao), which includes OLED manufacturing. (Main data source: DisplaySearch)

OLED small lecture hall: OLED display technology is mainly classified according to different driving methods, which are divided into passive drive OLED (PM-OLED) and active drive OLED (AM-OLED). Compared with PM-OLED, AM-OLED has more advantages: AM-OLED uses a backplane prepared with a TFT (thin film transistor) pattern as a display substrate, so it can obtain a larger display capacity, better display quality, Longer life, which can realize OLED TV display.

In terms of energy saving, AM-OLED also shows unusual advantages. The power consumption of a 29-inch CRT TV is about 100 watts, the power consumption of a 40-inch TFT-LCD TV is about 200 watts, and the power consumption of a 50-inch PDP Above 500 watts, and a 40-inch AM-OLED TV, the power consumption will be below 100 watts, and because it is self-luminous, the actual power consumption will be lower.