During the CES show in 2018, Google demonstrated Google Assistant ’s applications on a variety of home appliances. Qualcomm also launched related solutions to enable OEMs to build smart speaker products more quickly. Smart speakers have become one of the most concerned devices at the 2018 CES show. As related technologies gradually mature, the shipment of smart speakers will grow at a faster rate. Research and analysis agency Canalys predicts that shipments will grow to 56.3 million units in 2018, and Amazon Echo and Google Home will be the main market leading products. At the same time, new manufacturers will join the battlefield and competition will intensify.
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Canalys research analyst Lucio Chen said that the current development rate of smart speaker applications has far surpassed other consumer electronic devices such as AR / VR and wearable devices. In 2017, the hardware sales of smart speakers have been greatly achieved. However, the development of the device in 2018 will not only stop at the sale of hard devices, but also to other services or enterprise solutions such as advertising, content subscription, etc. More industry players from different fields are investing. 2018 will become a key year for the development of smart speakers.
In 2018, the United States will continue to be the main market for smart speakers, with annual shipments reaching 3,840 units; China's 4.4 million units are second. Canalys predicts that the United States will continue to occupy the largest share of the smart bar market by 2020. Canalys analyst Vincent Thielke believes that consumers' acceptance of smart speakers is quite high, and many suppliers have begun to promote various smart home cooperation to increase market stickiness. For example, Alexa has invested in the development of various smart home appliances. Google ’s acquisition of smart home brand Nest and Apple ’s HomeKit plan will continue to inspire the market development of smart speakers in 2018.
On the other hand, in the Chinese market Alibaba, JD.com, Xiaomi and other manufacturers have also launched smart horns to test the market water temperature. During the 2018 CES exhibition, Alibaba also announced that it will cooperate with MediaTek to invest in the promotion of Bluetooth mesh technology in the smart home field. Lucio Chen said that the Chinese market will change quickly. Although at the beginning, equipment manufacturers have invested a lot of caution, but with Alibaba's deep investment in the smart speaker market, Xiaomi has also launched more affordable smart speakers. I believe the Chinese market will also be very hot. Quickly lit.