Wisdom new thinking: 2015, embrace the smart family!

Throughout 2014, with the boom in intelligent hardware development, a large number of terminal products flooded into the smart home market and extended the concept of intelligence to areas such as toothbrushes and sockets. However, contrary to the capital boom, the market has not seen an outbreak.

In fact, the development of any new thing is difficult to break away from the process of “recognition-acceptance-scale”. Nowadays, the smart home market has initially realized people's understanding and cognition in this field. Next, how to break the market status, promote market development, and establish a complete ecosystem to accelerate market maturity will become the key.

For the newly built besieged city of the smart family, more and more people have come to admire, and gathered in the city to look at the situation is ready to go. Looking ahead to 2015, what is the situation in the siege? Is it really possible to break through the creation of explosive product intelligent routing? What is the opportunity to break the status quo? Where will the future market go? Let us take a peek at it.

Don't fight for the entrance again, it's not reliable!

Liu Yusi, Director of Product Center, Lei Ke Industrial Co., Ltd.: Home smart routers will not be explosive.

The most concerned about the current market is how to build a smart router into a home control service center, in order to create a explosive product with routing capabilities. When it comes to service control centers, it is bound to talk about the overall solution of smart homes and the issue of unified agreement standards. However, there is a serious misunderstanding of routers from the enterprise to the home. That is, most smart home manufacturers and router vendors regard each family as their corporate customer, push the solution, and push the product with a complete set of solutions. The method does not apply to the family, but it will increase the psychological burden of consumers purchasing products. In addition, the home smart router is not just needed, it is difficult to become a blast, and its low-cost appeal has caused the enterprise router's solution to be directly transplanted to the family.

Cai Jinjiang, Secretary General of Shenzhen Smart Family Association: Smart routers are not the entrance to the family, and family services are the only ones.

In fact, for users, they want to buy more than just a product, but the service brought by the product. It can be seen that the smart router will not be the entrance of the family.

Do you make the importance of explosive products?

Ou Ruibo CEO Wang Xionghui: Users come to use the platform and entrance.

It can be seen that the current smart home market is still in a high capital heat, end users do not recognize, Internet companies are too keen to do the platform to enter the stage. However, for the users, what they need is not a platform, nor will they care which device can become the entrance. What really touches the consumers is a product that is visible, tangible and cool. And the issue of the entrance needs to be reserved after the product starts.

As the president of NEST said: “Consumers will not pay for a system platform, they will buy a good product, a good product that is different from any other similar products, and then buy one, then buy one. The company wants Committed to making great products, if you can let these products communicate with each other in 10 to 20 years, then the platform you want will be realized."

Therefore, companies that can achieve the strongest hardware in each segment will have greater opportunities, such as Gree Air Conditioning, Hisense TV, Haier Refrigerator, Midea Small Appliances, etc., because consumers usually do not buy Apple Air Conditioning, Google refrigerator.