Xiaomi teamed up with real estate developers to spoil the real estate industry, intending to smart home?

One party confirmed that one party denied that the cooperation between Jindi and Xiaomi was true or false?

After two years, Xiaomi really wants to spoil the real estate industry?

Recently, a news that Xiaomi teamed up with Gemdale Group to build the "China's first Internet home" project caused a lot of earthquakes in the real estate circle.

Some media reported that in early January, Xiaomi and Jindi high-level contacts, proposed to cooperate in Hangzhou "China's first Internet housing" project, the specific carrier is the Jindi Group's art project in Hangzhou Wengmei plate.

The relevant person in charge of the southeast region of Gemdale Group said on January 19 that cooperation with Xiaomi is a strategic aspect of Gemdale Group. Currently, the Group is negotiating cooperation with Xiaomi. The specific cooperation method has not yet been determined. The Hangzhou project may enter the first batch of pilot projects for mutual cooperation.

However, the above news has not been confirmed by Xiaomi official. Xiaomi’s relevant person in charge said that he did not hear of this cooperation and “basically is fake”.

One party confirmed that one party denied that the cooperation between Jindi and Xiaomi was true or false?

Our reporter found that the earliest issue of this news was the official WeChat public account of Jindi’s art project in Shenyang. On January 15th, the WeChat public account revealed the above cooperation information with the title “This is the most subversive 'hand in hand' in 2015”.

Jindi Art (Shenyang) WeChat public account explained that Jindi's pursuit of the ultimate experience of residential products coincides with Xiaomi, which may be the real reason for the cooperation between the two. The first time to test the water, Xiaomi took a look at the artistic background of Jindi in the Wengmei plate in Hangzhou, mainly based on the commonality of the positioning of the two customers.

Judging from the news of the active release of Jindi, this cooperation is true in all likelihood. However, the specific cooperation methods and scope are still under negotiation. Perhaps Xiaomi does not want to be too high-profile at this time.

The high profile of Golden Land is not difficult to understand. Gemdale Group was one of the four leading housing companies in the past, “Insurance Wanjin”, but the development in the past two years has been slow, and the gap between Vanke and Poly has gradually widened. In 2014, it was even overtaken by China Merchants Real Estate and only completed its annual sales target. 82%. Coupled with the frequent increase in life insurance and Anbang Insurance, the operation of Gemdale Group has been affected.

"At this time, the announcement of cooperation with Xiaomi is a big plus for Jindi's marketing. Xiaomi has a large number of fans and can also bring new customers to Jindi." A real estate consultant said, but in the short term, with Xiaomi Cooperation will not have a material impact on the development and operation of Gemdale Group.

For Xiaomi, the big entry point for its smart home layout is the developer. Choosing Jindi is just a test of water. After the model is mature, it may be spread across the country.

"In fact, the so-called Internet home is just a gimmick. It is a smart home," said a marketer of a TOP10 real estate company.

Not long ago, Xiaomi had just invested in the United States, and its purpose was to improve the layout of smart homes. Xiaomi himself has a millet phone as the center, Xiaomi router as a connection, Xiaomi TV as a living room terminal, coupled with the beauty of water, air and smart security and other white goods, formed a strong complement.

Smart home has become the "next vent" in Xiaomi's eyes. Lei Jun even thinks this will be the next billion-dollar market .

In addition to cooperating with Gemdale, Xiaomi also invested in the “love space” of the home improvement company, and the two lines developed in parallel.

The above-mentioned housing market marketers revealed that not only Jindi, but many developers are trying to do smart homes. The addition of Xiaomi is also not a subversion of the real estate industry.

It is understood that Haier is also in the layout of the home improvement market, the current partners include Vanke, Evergrande, Sunac, Greentown, Zhonghai, Longhu, China Resources and so on.