Analysts expect iPad sales to reach 60 million units this year

According to foreign media reports, according to foreign media reports, according to Peter Misek, an analyst at US investment bank Jeffries, Apple is expected to sell 60 million iPads this year. Peter Misek also adjusted its global sales of tablet PCs to 150 million units next year.

Peter Misek, in an investor report released today, predicts that the world’s total tablet PC sales will reach 125 million units this year. Peter Misek adjusted his tablet PC sales forecast for the next year and gave two reasons. First, the tablet PC market is becoming faster than expected. Apple, Samsung, and Amazon are the main driving forces of this trend. This is mainly due to the Android tablet ecosystem. The environment is not yet mature and pricing strategies are poor.

He said: "Many Android tablet manufacturers such as Motorola Mobile have initially set their tablet prices at a higher price than the iPad, but the product's functionality is not as good as that of the iPad. Due to the slow sales of products, they immediately adopted a price reduction strategy. , but that's just a strategy to clear inventory rather than investing for market share."

Another reason is that it expects that network operators will actively implement plans to provide subsidies for tablet PC products. Peter Misek said: "We believe that operators are paying more attention to product promotion than to subsidizing products, especially for the latest LTE networks. Although we still think that value is very important for operators, we have already Remove this value from the 2012 forecast."

Jefferies estimates that the total tablet PC sales volume in the world will be 125 million units in 2012, an increase of 79% from 2011; it also predicts that the total tablet PC sales in the next two years will reach 170 million units and 220 million units respectively.

Jefferies expects that Apple will continue to lead the tablet market, but its market share will drop from 58 percent in 2011 to 48 percent. It expects the Apple iPad to sell 71 million units in 2013, and its market share will drop to 42%. In 2014, it sold 82 million units and its market share fell to 37%.

Peter Misek pointed out in the report: "We expect Apple will continue to sell the iPad2 at a low price after launching the iPad3. This strategy will help it keep its leading position in the market." Peter Misek added that in general, the price of tablet PCs will be It will gradually decline.